So I shared with her the classic marketing book "Crazy Biography", which was very popular in the book club in Fan Deng. There are several principles to share with you in this book:
In short, it is to let consumers see the benefits of products faster and more efficiently! Sales are everywhere. The problem is that many people lack brand awareness and do not make full use of consumer behavior surplus.
For example, when we send a WeChat circle of friends or space, we often see a line from the bottom corner of the circle of friends. IPhone 6s Plus "invisibly advertised Apple. Can we use it in our own products?
For example, my wife has a lot of beautiful and durable bags in her home, and she is reluctant to throw them away. Including the recently bought KFC, Blue Ocean House, Nike, Tianxia Travel, Wei Tuo Education ... I don't know if I'm still enjoying myself with these bags for free on-site advertising for these brands. ...
We all have some eloquent, eloquent and omniscient people, which we envy. It seems that they know everything from astronomy to geography. That is, we are familiar with talking about capital.
Of course, it includes the following three aspects:
1. intrinsic attraction
What is easy to understand is the dry goods and interesting things in the circle of friends. Not much to say about dry goods, but mainly to share some interesting things.
I shared an interesting article today. After reading it, my comment is like this: "? I have been there several times because of my work. 1 1 There are really few individuals. I don't have to wait in line, it's not noisy or hot, there's no compulsory consumption, and I can surf the Internet for free! Conscience recommendation? " ?
The National Day Golden Week is coming soon, and I am very much looking forward to the article "Xanadu", which is sparsely populated and clean, without queuing and compulsory consumption. The most important thing is the conscience recommendation of WIFI! Can't wait to open it, there are only two big characters-"unit"
It opened people's minds, and the result was 65438+ million+,and the message was like 40 thousand+! !
On the spot, Zou Jie told me that I could change the "unit" inside to "Jinyuyuan Beef Noodle Restaurant". I was very excited at that time. I was not afraid of illiteracy. I was afraid that people with culture would have better learning ability than you! ! !
2. Lever principle
Is to pry the earth with a toothpick. For example, in the WeChat campaign, which has been very popular in recent years, a friend ranked second with10.5 million steps a day, and ranked first with 20,000 steps. At night 1 1:25, I ran out for a walk with great interest, kept looking at my mobile phone for fear that a "dark horse" would overtake me and try to catch up with the first place! If she occupies the whole cover in the circle of friends, she will be happy all day. Friends hope to be remembered by everyone in the circle of friends with the little gesture of WeChat campaign.
3. Make people like their own.
Uber is popular in more than 350 cities in more than 60 countries and regions around the world. Why can Uber rise so fast under the team operation of no more than 10 people in each city?
One of the reasons is the interpersonal multiplication principle of sharing discount codes. On 20 15, a colleague of mine shared a 30 yuan discount code with me, saying that as long as you share the code in the group and someone gets it, everyone will get a voucher from 30 yuan, which is equivalent to a free ride, provided that the person who gets it also uses a voucher. So at the same time, he will keep saying in the group, you should use it quickly! Free ride!
What are the incentives?
Is to hook up with high-frequency events!
Why do so many people flood into the mobile phone market?
Apple, Huawei, Xiaomi, oppo, Lenovo, BBK, and even LeTV, Gree, HTC and 360 all started to make mobile phones? !
In this Internet age, almost everyone is a "low-headed family". Without a cell phone, it's like losing your soul. Holding two mobile phones, how can these giants give up the traffic portal of this big MAC?
Just like the popular "* * * Enjoying Economy" in China this year, the outstanding representative is mobike and Che, so in this sealed wave, * * * enjoys cars, * * enjoys charging treasures, * * enjoys trams, * * enjoys umbrellas, * * enjoys basketball, even * * enjoys renting a house, and * * enjoys girlfriends coming out. ...
Whether it is successful or not, it is at least a great progress of society. Indeed, many products save public resources and improve efficiency. Take myself for example, I am the beneficiary of enjoying motorcycles. Even if you don't start a business in this area, you can at least use it as a talk, combined with product attributes, and let more people know more efficiently!
How to attract customers' attention quickly?
How to incite your customers with emotions?
How to tell a big story like Hollywood?
See what happens in the next episode of sharing ...
The card number and password of Wal-Mart Gift are on the lower right corner of the back of the card. Wal-Mart's shopping cards can gen