1977 Established Xinzifang Enterprise Co., Ltd., introduced the proprietary technology designed in Japan and the molding technology of seamless bras, and started to create its own brand (Xinzifang -SORELLA) to enter the domestic underwear market. Later, it cooperated with foreign entrepreneurs to establish companies and factories such as Xinzifang-Hongkong, Singapore, Malaysia and Indonesia, and brought the brand made in China (Xinzifang -SORELLA) to the international market.
1987 under the leadership of Mr. Chen, the chairman of the board of directors, adhering to the business philosophy of (underwear specialty), we set up various institutions for importing underwear brands and introduced advanced popular underwear brands-Japanese Junze men's wear, women's wear, children's wear family and armor. LUX and other internationally renowned underwear brands. So far, the underwear products operated by the whole enterprise cover-middle/high price and men/women/children series.
Brand introduction:
1. Sorella
-eternal and beautiful Xin Zifang
Xin Zifang, who shared her beauty and joy in 30 years with her female friends, adopted a large number of European romantic design styles and popular colors this year, with animal dermatoglyphics, geometric patterns, key flower patterns and brand totems as the main design inspiration, and simple style became the fashion mainstream this year. Hollow elastic lace, a lot of young lace, mysterious style looming. Functional underwear with body-shaping function fully shapes and displays women's elegant posture with bright colors popular in Europe, with a variety of customs.
2. Ludi Finn (Lovan)
-Magnificent and dazzling Luofan