Clarins, produced in France, is famous for producing functional cosmetics such as breast enhancement, slimming and slimming, and is known as "the first brand of functional cosmetics". In order to further expand the American market, Clarins opened its first franchise store in the United States on Madison Avenue in new york at the end of last year. According to a person in charge of the company, once a cosmetics brand is successful in new york, it may also be successful in other cities in the United States. Therefore, it is commented that the opening of Clarins' first franchise store in new york marks the beginning of a new retail model of this famous French beauty group. If a brand is successful in new york, it is likely to be successful in more cities. Although opening a franchise store in new york is the first time that Clarins brand has set foot in the retail industry, Clarins has opened a beauty salon for many years. How to make your franchise stores in new york different from the 36 beauty agencies all over the world? Patel, public relations director, said: "For Clarins, franchise stores are a new retail concept, which enables us to fully display the value of Clarins brand in our own atmosphere and show its authentic side, which is an organic integration of nature and science." At the same time, he also said: "Franchise stores are very suitable for consumers living in cities. Our local care program targets special parts of the body, such as thighs and shoulders. Customers can come soon or leave soon. In professional beauty institutions, the situation is different, where it often takes half a day for customers to do a care. " External public opinion believes that Clarins' franchise will threaten its regular distribution channel business, but Patel doesn't think so. Patel insisted: "In the United States, 99% of our products are sold in department stores, and we also provide some extra services to customers in department stores. We believe that the sales of department stores and franchise stores will be complementary, because the distance between the most dense department stores is also more than 20 blocks. " To this end, he took the operation of Clarins in Houston, Texas as an example: a department store selling Clarins on Fifth Avenue is only 200 meters away from another Clarins beauty salon, but both stores are doing quite well. Clarins is passionate about the potential of the new franchise. Patel explained: "I am very excited that we can bring Clarins' nursing methods and massage techniques to American customers all over the world through our own nursing atmosphere. Clarins enable us to explore different ways to serve our customers. "Although Clarins bosses are not eager to evaluate the established sales targets of franchise stores, industry statistics show that their sales in the first year are expected to exceed $65.438 billion+$0 billion. Clarins Company plans to open a second franchise store in "Spring Street" near Su He district of Manhattan later this year. This store will be smaller than the franchise store on Madison Avenue, with only 72 square meters and no special beauty room.