At present, the employment situation of college students is becoming more and more severe, and college students are even listed as "difficult to find employment" groups with vulnerable groups such as migrant workers. Faced with this phenomenon, many college students choose to start businesses, but on this road, it is very important to find the right direction. So what are the fields suitable for college students' entrepreneurship at present? The following is the relevant information I have compiled, welcome to read!
TOP 1 Breakfast, leisure drinks, Chinese snacks and other catering industries.
Food is the most important thing for the people. "If you don't eat for a day, you will be hungry", so the catering industry is still one of the most popular entrepreneurial industries. In addition, the catering industry has always been very popular with entrepreneurs because of its lowest investment threshold.
According to the analysis of experts in the catering industry, the most profitable items in catering at this stage are breakfast shops, leisure drinks shops and China specialty snack bars.
Breakfast shops and leisure drinks shops have the advantages of low cost and quick recovery, with an average investment cost of 200-654.38+10,000 yuan and an average net profit of 25%-35%. Generally, the investment can be recovered from June to September, so they are the first choice that many entrepreneurs should consider.
Industry experts suggest that at this stage, it is not easy for these two types of shops to achieve good results in a short period of time, and even it is not easy to survive in some particularly competitive fields. Therefore, entrepreneurs may wish to consider joining well-known brands to start their own businesses, but they must be extra careful when choosing a truly competitive headquarters.
In addition, with the gradual formation of urban construction in many places in China in recent years, entrepreneurs should change the thinking of operating "passers-by" in the past, pay attention to cultivating "regular customers and repeat customers" and create customer loyalty.
China local specialty snacks have always been favored. Another expert specially recommended: With the improvement of people's living standards in various places, compared with traditional snacks in China such as pot stickers and porridge, there may be a "cheap seafood fast-fried shop" with coastal flavor in 2007.
Cheap seafood fast-food restaurants, each serving 30 yuan of seafood to 40 yuan, are generally accepted by urban residents, and it is said that business is booming in some cities. However, the cost of opening a store is relatively high, about 200 thousand. However, if we can operate in franchise chain mode, we can reduce the purchase price of seafood, reduce the cost, increase the gross profit and increase the profit space.
Cheap seafood fast-frying shops are generally suitable for opening in night markets or crowded commercial and residential mixed areas.
Urban Convenience Store Industry TOP2 with Diversified Services
With the steady development of China's economy and the accelerated pace of life, the convenience store industry with diversified services has developed rapidly in a few developed cities such as Shanghai, Beijing and Shenzhen, and even the daily turnover of some convenience stores has reached more than 10,000 yuan.
However, the whole convenience store industry in China is still in the take-off stage. There are indications that convenience stores with diversified services will be the focus of retail development in most areas of China in the next stage.
According to the development experience of foreign convenience store industry, the basic condition for the development of convenience store industry is that the per capita income of the region reaches 3000 US dollars. At present, the per capita GDP of China's first-tier cities, such as Shanghai, Beijing and Guangzhou, and second-tier cities, such as Shenzhen, Suzhou, Wuxi and Hangzhou, with a population of over 5 million, has exceeded $3,000. In other words, the above cities have the environment of large-scale development of convenience stores, and the market space is very large.
The scale of convenience store industry in China is far from saturation. Take Beijing, an economically developed city, as an example: according to the development law of convenience stores, every 3,000 people need a convenience store. With a population of 8 million, Beijing needs at least 2,000 convenience stores. According to the statistics of Beijing Municipal Commission of Commerce, there are only more than 300 convenience stores in Beijing at present, and there is still a lot of room for development.
The top three health service industries, such as pharmacies and health food stores.
With the improvement of people's knowledge level and income level in China, people pay more and more attention to the concept of health. Therefore, pharmacies and health food stores closely related to people's health are good entrepreneurial directions in Qian Jing.
From the perspective of investment threshold, the investment threshold of comprehensive pharmacies or Chinese medicine stores is above 500,000 yuan on average, with a gross profit of about 35%, and the investment payback period is long, which is suitable for the long-term development of entrepreneurs with sufficient funds.
Health food stores are divided into natural health drink stores and health food stores that emphasize health preservation and diet therapy. The cost of opening the latter is relatively high, with an average of about 400,000-600,000. However, the investment threshold of healthy drink shops is relatively low, and the average opening cost is about 65,438+00-65,438+05,000 yuan, which is not only easier to enter the business, but also the gross profit can reach 60% at present. Once successful, it will be the fastest money-making industry in the health concept industry.
The top four processing, wholesale and retail clothing industries.
Clothing and textile industry is a pillar industry that provides China with more than 9% GDP and more than 25% foreign exchange income every year. China's textile and garment exports account for 1/5 of the world's total textile and garment exports.
"Buddha depends on gold, people depend on clothes". Nowadays, people in China "all have a love for beauty", so there are huge business opportunities in the clothing industry in cities all over the country.
Take the children's wear market as an example. According to statistics, there are currently three children aged 0 to 16 in China. 800 million, the annual demand for children's wear is about 800 million. Authorities predict that in the next few years, China children's wear market will still grow at an annual rate of about 8%, which is one of the most growing markets in China.
From the perspective of personal investment and entrepreneurship, one way to start a business in the clothing industry is to run a clothing processing factory or a clothing processing studio. The most important point is that the design must keep up with the trend, otherwise the competitiveness is not great. Second, clothing can be sold in the market, wholesale or retail.
For entrepreneurs with little capital, opening a clothing retail store and completing the accumulation of original capital is the first step to success. Entrepreneurs with certain funds can open small sales companies, act as sales agents for clothing manufacturers, or enter the clothing wholesale market.
Investing in stalls in the clothing wholesale market has several advantages:
1, the stalls in the wholesale market are fixed, saving the renovation investment of entrepreneurs;
2. With abundant customers, it is easy to learn from peers in other booths and sum up experiences and lessons. However, competition is inevitable, so the sales pressure is also the biggest difficulty for investment booths in the wholesale market.
TOP5 Beauty Care, Weight Loss and Other Beauty Industries
In the past, most of the people who wanted to start a business were men, but from the recent survey of the franchisee exhibition, the proportion of men and women who wanted to start a business has jumped to 1: 1.
Among other factors, the increase of women's entrepreneurial intention is also due to the fact that in recent years, many women have seen business opportunities such as "cosmetic care" and "slimming beauty" which are specifically aimed at the same sex.
Women's "beautiful industry" has great opportunities to make money. Women who may care about buying food for one or two dollars are not soft in spending money in order to make themselves more beautiful. Especially in recent years, the concepts of makeup care, slimming beauty and so on have been constantly and violently publicized, which has aroused almost every woman's natural desire to love beauty, thus promoting the rise of the female beauty industry.
According to the statistics of trade associations, the market size of China's beauty industry is about 300 billion yuan per year, and the beauty economy is increasing at an average annual rate of 15%, far exceeding the growth rate of GDP.
High profits, huge market and the appearance of countless new beauty products, high-tech nursing instruments and high-tech slimming equipment every year have brought great business opportunities to the beauty industry. China Beauty Economy Annual Report points out that China beauty economy is becoming the fifth largest consumption hotspot of China residents after real estate, automobiles, electronic communication and tourism.
(1) Beauty salons focusing on make-up care With the improvement of women's economic ability and the renewal of consumption concepts, various new concepts of make-up care are changing the lives of women in China every day, and new terms such as skin rejuvenation, manicure, scalp care, SPA and shebin attract many female consumers to make bold attempts.
According to an insider, there used to be two or three beauticians and two or three beauty beds, and at most tens of thousands of yuan could be invested to make a beauty salon focusing on makeup care; However, with the development of the beauty industry, investing in a competitive high-end beauty salon needs an average of 600,000-900,000 yuan, and the entry threshold is greatly improved.
However, due to its high profit return, if the operation is on the right track, the investment can be recovered within two years.
(2) Beauty salons focusing on slimming and beauty. At present, the number of people who need to lose weight in China is still rising. According to the survey, more than 70% women are not satisfied with their bodies. Therefore, the slimming and beauty industry has great business opportunities.
With the development of society, slimming and beauty industry is no longer limited to simple face and body beautification. In order to be invincible in the market competition, it is a development trend to help women improve their body and mind in an all-round way. Therefore, in addition to fully applying high-tech instruments and natural nutrients in stores, entrepreneurs should also combine SPA and beauty lectures, which will be the future economy of slimming and beauty industry.
The baby products industry appears in the form of TOP6 stores.
How big is the baby products market? According to the statistical announcement issued by the fifth population census, there are about 69 million newborn babies160,000 each year in Chinese mainland, and the number of 0-3-year-old babies in cities exceeds100,000, which is equivalent to the total population of Australia.
From the analysis of market data, it can be seen that the average monthly consumption of urban newborn products in China has reached 900 yuan. Coupled with infant consumption in rural cities, the infant products market in Chinese mainland will exceed the market scale of 654.38+000 billion yuan every year.
A family has only one child, and the child is the axis of family consumption. When parents choose clothes, toys and other commodities for infants and young children, they pay special attention to the safety, education and personalization of the commodities, which makes parents naturally turn their attention to the specialty stores for infants and young children or the counters in their big shopping malls.
Therefore, some brand children's products with good quality and moderate price will become the mainstream of the baby products market in the future.
However, entrepreneurs must pay attention to the fact that the products of branded baby products stores are expensive and easily restricted by the regional consumption level, so they should be particularly cautious when choosing the site, and generally should be chosen near high-end or mature communities.
TOP7 early childhood education industry
More than half of urban families in China spend more than 20% of their total income on children, and 44% spend between 500 yuan and 1 000 yuan on raising children.
Take a city in Beijing as an example: monthly income 1500 yuan family, children spend 532 yuan a month; Families with a monthly income of 5,000 yuan spend 1 135 yuan on their children. If 30% of each child's monthly consumption is spent on education, the annual preschool education market in a city in Beijing will reach tens of billions of yuan.
Desire for success is the common mentality of China's parents. In order to get ahead, many parents think it is worthwhile to spend more energy and money. Therefore, preschool education is setting off a new upsurge in the whole country, and art classes, dance classes and piano classes have been set up in various places, and the business is very prosperous.
The average threshold for investing in preschool education institutions is about1-200,000 yuan, and the location is more suitable for children's palaces, children's playgrounds and schools. Choosing teachers who are familiar with children's psychology and have certain practical experience is the key to win in this industry competition. However, as long as the career is on the right track, future students need not worry at all, and their investment can be fully recovered within one and a half years.
TOP8 adult in-service education industry
With the intensification of market competition and the increase of unemployment rate of college graduates, more and more office workers feel unprecedented pressure.
In order to find or keep a good job or a good salary, more and more adults in China take part in on-the-job education, and the adult education industries such as weekend training classes and night school "charging classes" are growing.
Adult education can be divided into two concepts:
One is a cram school for office workers to cultivate their second specialty, such as English, computer knowledge or entrepreneurial knowledge;
The second is to use weekends, such as flower arranging art classes and ballroom dancing training classes, which are aimed at the personal interests of adults. At present, the former has great business opportunities, with an average investment threshold of 654.38+10,000 yuan, which is more suitable for business districts such as offices and business districts. Teachers are the key to success. As long as the reputation is established, the business will not be finished.
Nine industries of products and services for the elderly
The market demand for products and services for the elderly in China is 600 billion yuan per year, but at present, the products and services provided for the elderly are less than 654.38+00 billion yuan per year. The huge gap between supply and demand makes the aging industry "unlimited business opportunities".
According to the international standards that the population aged over 60 reaches 10% and the population aged over 65 reaches 7%, China has entered an aging society since 1999. At present, China has become the country with the largest elderly population in the world, with the population over 60 reaching 1. 400 million, accounting for 1 1% of the total population.
At the same time, the consumption power of the elderly in China is considerable. The survey shows that at present, about 45% of the elderly population aged 60 to 65 in cities in China are still employed; 42% of the urban elderly. 8% people have savings, and by 20 10, the pension alone will increase to 838.3 billion yuan. The consumption market for the elderly should be a huge market in reality.
TOP 10 automobile after-service industry
Automobile aftermarket refers to the business opportunities brought by all the expenses of consumers on automobiles in a few years from the date of automobile purchase to the date of scrapping several years later, which is called automobile aftermarket.
Experts predict that in the past 20 years or so, the automobile industry will always be one of the pillar industries of China's national economic development, and will always maintain a high development speed. Although the profit of vehicle sales will show a downward trend, the automobile-related after-sales service market will show an upward trend.
Many entrepreneurs believe that it is necessary to invest heavily in automobile service. In fact, the capital starting point of automobile service industry is not as unattainable as imagined. The start-up capital of a self-invested automobile service enterprise can be between10-500,000 yuan.
It is also known that the automobile beauty maintenance chain enterprises in China, such as Chinaipu, have the least investment requirements for basic stores, and the start-up capital is about 70,000 yuan; The flagship store with the highest investment requirements has a start-up capital of about 800,000 yuan.
If properly managed, the investment can be recovered in about one year, with a high rate of return.
Insiders pointed out that in 20 10, the size of China's automobile aftermarket reached19 billion yuan, second only to Japan in Asia. The huge market potential of the automobile beauty industry can be seen.
In short, college students are very enthusiastic about entrepreneurship and innovation. They have young blood, exuberant vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have. However, before starting a business, we must do a good job in market research, analyze the feasibility of innovative projects, and then establish a project and invest funds in a planned way to prevent entrepreneurial risks. At the beginning of our business, we don't want to maximize profits, but we want to be less risky. The risk is small, and the foundation of entrepreneurship can be more solid.
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