First, make full use of cultural heritage.
Hangzhou is a famous historical and cultural city with rich traditional culture and food culture. Therefore, the introduction of a series of new foods with rich cultural values can not only stimulate people's national pride and cultural identity, but also help promote the inheritance and innovation of Hangzhou's food culture. The following are specific ideas:
1. Huaguocha:
Based on traditional tea culture, dried flowers and dried fruits are added to make different flavors of tea, which has the effects of clearing away heat, relieving summer heat, moistening lung and caring skin. Can be sold in teahouses, coffee shops, supermarkets, etc.
2. Treasure in the lake:
Taking the West Lake as the source, the rare fish in the lake were separated and purified by modern scientific and technological means, and many delicious foods with different tastes and shapes such as fish balls, preserved fish and fish floss were made.
3. Special snacks:
Use traditional ingredients, such as crispy plants, crispy vegetables, crispy red dates, ginseng pancakes, etc. And add new ingredients or seasonings to introduce new tastes and new products.
Second, highlight the taste characteristics.
Hangzhou cuisine enjoys a high reputation in the whole country, and many of its special dishes are very popular because of their good quality, low price and unique taste. Therefore, we can further highlight the characteristics of Hangzhou from the traditional taste and introduce new foods that conform to the trend of the times. The specific ideas are as follows:
1. Clay pot rice:
On the basis of traditional clay pot rice, local special ingredients are added, such as fish fillets, chicken, small bamboo shoots and lotus roots. , add, unique taste.
2. Jiujiu glutinous rice cake:
On the basis of traditional glutinous rice cake, fresh plants, fruits and flowers are added. And innovative use of brand ingredients, to create a glutinous rice cake with flowers, taste more fragrant.
3. Italian seasoning buns:
In the traditional process of making steamed buns, diced meat pickled at home is added, and new ingredients such as high-quality casings are used to make them more delicious.
Third, pay attention to nutrition and health.
In the era when food is high in saturated fat and calories, paying attention to healthy diet has become one of the healthy lifestyles that people pursue. Therefore, the introduction of some nutritious and healthy foods will gradually become a market trend. The specific ideas are as follows:
1. Healthy Theme Restaurant:
Promote a healthy restaurant with balanced nutrition as the theme, featuring low sugar, low salt and no additives, so that people can enjoy healthier food while enjoying delicious food.
2. Vegetarian:
Introduce new vegetarian meals, vegetables in different seasons, organic tofu, organic cauliflower, etc. Combine together to make a special vegetarian meal, which does not contain any residual hormones and ensures nutrition and taste.
3. Dietotherapy health meals:
Taking cooking raw materials as the main materials, adopting health-preserving cooking methods, dishes with specific functions are introduced, such as lowering blood pressure, nourishing stomach, moistening lung and enhancing bone density. And record the nutritional components and calories of each dish, so that consumers can better understand the nutritional value of food.
To sum up, hangzhou dishes is a diversified, inclusive and energetic food culture, which inherits the wisdom and essence of the Millennium development of Chinese culture, and constantly absorbs and integrates foreign cultures and foods. Therefore, we have reason to believe that with the promotion of cooperation between Hangzhou municipal government and related enterprises, the promotion of new food in Hangzhou will be more and more favored by consumers, and the prospects will be brighter.