"Hot" market
In 2020, the national income of accommodation industry in China will reach 36.28 billion yuan.
"The hotel industry is advancing by leaps and bounds at the rate of 10% to 20% per year." At the meeting, the relevant person in charge of Wuxi introduced that the the State Council executive meeting held on 2015 1 1 October11reviewed and approved the Guiding Opinions on Accelerating the Development of Life Service Industry and Promoting the Upgrading of Consumption Structure, which was named as "Actively Developing Hostels and Homes". 2016,65438 *127 October, the No.1 document "Several Opinions on Implementing the New Development Concept, Accelerating Agricultural Modernization and Realizing the Goal of a Well-off Society in an All-round Way" was issued, which clearly pointed out that leisure agriculture and rural tourism should be vigorously developed, and rural leisure products such as leisure farms, rural hotels, characteristic homestays, self-driving camping and outdoor sports should be developed in a planned way; 2065438+On March 2, 2006, the National Development and Reform Commission, Publicity Department of the Communist Party of China, Ministry of Science and Technology and other ten departments issued the Guiding Opinions on Promoting Green Consumption, proposing to continuously develop the economy, encourage individuals to effectively use idle resources, and orderly develop hotel rentals.
With the implementation of the corresponding "favorable opinions" and the issuance of "birth permit", a large number of investors will be attracted to enter this industry. At the same time, it paves the way for the great development of rural agricultural tourism and provides opportunities for the development of homestays. According to the statistics of China Industrial Research Network, in 20 15, the market size of China's national accommodation industry reached 20 billion yuan. At present, there are more than 6.5438+0.9 million farmhouses, more than 40,000 homestays and nearly 6.5438+0.000 employees in China. Most of these figures were before the promulgation of the Opinions and Policies, but most of the homestays with relatively large industrial scale at this stage are concentrated in a few areas such as the Yangtze River Delta and Fujian. By 2020, the operating income of China's national accommodation industry will reach 36.28 billion yuan.
"Cold" thinking has feelings and needs clear business logic.
B&B refers to the accommodation for tourists to live in the countryside by using their own living rooms and combining local humanities, natural landscapes, ecology, environmental resources and agricultural, forestry, fishing and animal husbandry production activities. "B&B is a friend's home. B&B's soul is in feelings. " After introducing the definition of B&B, Yang, an associate researcher and postdoctoral tutor in china tourism academy, pointed out the "spiritual core" of B&B trafficking. Whether it's Gu Shaoqiang, the original author of "The world is so big, I want to see it" or "Riding a Thousand Miles" by Yang li Ping Art Hotel, many people stay in B&B to experience the local and even the host culture. Therefore, he pointed out that homestays should upgrade their cultural genes and find the root of vitality that can be copied but not completely copied.
"The investment behavior of inns and homestays with feelings and no clear business logic is hooliganism." He has presided over the design of more than 20 boutique holiday hotels, and personally invested in the establishment of a number of homestays. Ling Xinjian, the founder of Ancient Villagers' Homestay College and the head of "Shu Qi" health holiday chain brand, has a clear view. He believes that both hotels in Wuxi and the whole country need to set a benchmark and guide well-known brands to drive the overall development of this industry. I suggest you look at it with a rational eye, consider the cost of investment behavior in detail, and find someone with professional operation ability to do it. It is not recommended to blindly follow suit to avoid wasting resources.
Take an example: "Culture is sustainable * * * Enjoy the beauty of Taiwan Province Province".
At the meeting, representatives from Taiwan Province Province, the pioneer of B&B industry, shared the success of folk customs in Taiwan Province Province. Lv Renfeng, CEO of Taiwan Province Quality B&B Alliance, introduced that the B&B industry in Taiwan Province Province developed in the 1980s, and its initial form followed Japan and Europe, with family reception as the mainstay and attached to various scenic spots. According to the statistics of Tourism Bureau of Ministry of Communications, in 2003, there were only 124 legal homestays in Taiwan Province Province, while in 2007, the total number of registered legal homestays in Taiwan Province Province reached 1939, of which * * * 1886 were in normal operation, with a total number of rooms of 775 1. However, it is conservatively estimated that there are more than 5,000 homestays in Taiwan Province, and it is even estimated that there are more than 10000 homestays of all sizes. Up to now, relevant associations have been established in 18 counties and cities to "let the world discover the beauty of Taiwan Province Province".
Lv Renfeng said that the development of B&B is more integrated with the local sustainable development. Good operators need to have a full understanding and care for local resources. The operator of B&B is a local agent, so that friends who come to B&B can fully experience local culture, understand local industries and feel warm local feelings. The beauty of B&B comes from uniqueness, that is, being different. B&B operators must know what kind of guests their B&B intends to provide. Because B&B is a niche market, you must stick to your own personality. Only by adhering to good qualities and making guests your friends can you become your big supporters.
With the rise of cultural creativity B&Bs, Taiwan Province B&Bs discovered that Taiwan Province's talents, environment, resources, services and diversified cultural creativity can improve the living standard and added value of Taiwan Province Province. Lu Renfeng said that the vision of Taiwanese homestay residents in the future is to attract people from all over the world with the cultural charm of local tourism, and to show their own splendor to the world through the window of the homestay, so that the culture can last forever and the world can appreciate the beauty of Taiwan Province Province.
See your homestay ushered in a golden period of development.
The east wind of homestay development has been blowing slowly. As a new format, B&B has been highly valued by Wuxi Municipal Party Committee, Municipal Government and many departments in recent years. Wuxi Tourism Bureau has incorporated the development of B&B into the overall layout of tourism industry development, incorporated leisure products into product development and market cultivation, organized study tours in batches, and studied and explored what a quality B&B is in the form of work seminars and on-site office work. In order to find the development direction for the development of B&B, our city has formed an understanding of the development of B&B and has been actively exploring it.
Yang Jianguo, Deputy Director of Tourism Bureau, introduced social capital and homestay brand. In recent years, Yixing, Binhu, Huishan and other places have held many seminars and lectures on the development of B&B, which has built a smooth network and channels for the development of new tourism and leisure formats represented by B&B. Mi Xiaoli, a well-known domestic brand, raised funds to develop the whole village residential project in Jinjia Village. The second is to pilot the standard first. Aiming at the blind spot of hotel tourism service, the project was initiated, and a working group and special project were set up, and the "Wuxi B&B Tourism Service Specification" (draft) was compiled. At the same time, actively explore the development model, management and service quality. At present, the village has built a homestay tourism village managed by farmers' cooperatives and operated by villagers themselves. Thirdly, actively promote the brand image of characteristic homestays. On the one hand, based on the local tourist market, on the other hand, actively "going out" to carry out diversified promotion, and strive to make homestays and rural tourism a dynamic sector and an important leisure and holiday product in Wuxi tourism.
"In the follow-up, the top-level design will be continuously strengthened and the rural tourism development plan will be compiled; Strengthen market supply and improve rural tourism product system; Adhere to creative innovation and create the characteristics of rural tourism development; Improve public services and expand the influence of rural tourism. Strive to make B&B another hot stamping business card for Wuxi tourism. " Yang Jianguo said.