According to reports, most hotels in China are located in other urban areas except first-tier cities, sub-provincial cities and provincial capitals. China's hotel industry is huge, but the distribution of region, scale, grade and product structure is uneven, and there is still much room for improvement in management, service, brand building, chain development and value drive.
In first-and second-tier cities, the golden age of rapid development of budget hotels may have passed, and the chain market is close to saturation. However, there are a large number of small-scale hotels with a single store scale of about 15-69, and the chain rate is low, so there is still room for development.
In third-and fourth-tier cities, the market for budget hotels is still just needed, and the pattern of market competition has just emerged. There is still a lot of room for growth in the next few years, and the digital-driven chain operation model is also the future trend.
According to the statistical analysis of In-depth Investigation and Future Development Trend Forecast Report of Hotel Industry in 2022-2027 issued by Puhua Industry Research Institute of Academia Sinica, it shows that:
The management level and prosperity of the hotel industry are positively related to the fluctuation of the national economic cycle. During the macroeconomic downturn, the real income of residents declined, which led to a corresponding decline in tourism consumption. Thereby limiting the growth of hotel consumption demand. At the same time, the operation of small and medium-sized enterprises is facing the pressure of production and operation, which leads to a decline in the demand for business travel and hotel accommodation. When the macro economy is rising, the prosperity of hotels is the opposite.
Therefore, the hotel industry has obvious cyclical characteristics. In addition, although China's macro-economy has maintained a steady growth trend, it will also fluctuate periodically due to global emergencies or changes in the global economy, thus affecting the development of the hotel industry.
The data shows that by 2022, there will be 20 major listed companies in the domestic hotel industry, including A-share companies 15. As of May 23rd, 2022, China Bao Zhong ranked first in closing price.
With the continuous exploration, development and utilization of tourism in various places, the hotel industry is also another bonus project derived from investors' investment. However, we still need to be cautious in hotel investment in the next two years.
The hotel market is still in the stage of stock reshuffle and integration, excellent products will stand out and low-priced products will be quickly eliminated. In the future, the hotel industry will be more efficient, refuse to be bloated and develop in a healthier and more rational direction. As a major hotel group, only when the brand is empowered can the revenue and brand value develop in both directions.
The hotel industry in 2022 is still an uncertain year. Whether it is a hotel brand, a hotel owner or a hotel employee, they need to be cautious, steady, win and survive in order to meet the next round of changes.
On 1, China Hotel Association officially released the Report on the Development of Hotel Industry in China in 2022: Since the outbreak of Xinguan epidemic, the hotel industry is undergoing drastic changes, the tourism market has shrunk dramatically, and the sustainable development of the hotel industry is facing great challenges, but it also contains new business opportunities.
According to the report, before the outbreak, with the economic growth of China and the improvement of residents' quality of life, people's tourism consumption was getting higher and higher, and the upgrading of consumption led to an increase in demand, which stimulated the growth of hotel industry demand.
However, affected by the COVID-19 epidemic, the reported data show that in 2022, the total number of accommodation facilities in Chinese mainland was 36 1 1,000, a decrease of 86,000 compared with 2020, of which the hotel accommodation industry decreased by 27,000 and other accommodation industries decreased by 59,000. The epidemic situation has a great impact on the hotel industry.
However, with the National Development and Reform Commission, the Ministry of Culture and Tourism and other 14 departments jointly issuing "Several Policies on Promoting the Recovery and Development of Difficult Services Industries", 43 specific measures were put forward in three aspects, which entered the strongest bail-out policy cycle since the outbreak, and also showed the government's determination to bail out.