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There is a different noodle restaurant in Guangzhou!

Source | Professional Catering Network (ID: zycy 168)

Author | Sun Jiayao

It doesn't need a waiter to deliver food. It uses the track and appears in front of customers with a whoosh. An 80-square-meter store only needs 6 people!

The soup has also been diluted, and the noodles are subdivided into four kinds of soft and hard noodles. Middle-aged and elderly customers can sell more than 600 bowls a day!

Remarkably, it put a dragon directly on the signboard to attract young people to punch in, and the well-selling stores earn nearly 20 thousand a day!

This store is Yilong Lamian Noodles, which is very popular in Guangzhou! Recently, professional catering network interviewed Chen Xianhui, the founder of Yi Long Spicy Noodles.

Chen Xianhui was born as a space designer, but he was cheated when he entered the catering industry.

In 20 14, Chen Xianhui and a Lamian Noodles master just met for two days, and they impulsively opened a shop.

Because the salary negotiation collapsed, Master Lamian Noodles ran away directly, leaving only a puzzled Chen Xianhui and a newly renovated Lamian Noodles store.

Therefore, he had to suspend business temporarily. After studying in Japan for three months, I returned to Guangzhou to officially open. Unexpectedly, it was an instant hit. The daily revenue of 80 flat shops is 20 thousand, which has been on fire for five years. How did he do it?

0 1

Store design: put the dragon on the signboard and it exploded on the first day of opening the store.

On the opening day, because Master Lamian Noodles ran away, I didn't have much hope for the opening, but that day completely exceeded his expectations!

Although there were only four kinds of noodles in the store at that time, it sold a day's quantity just two hours after opening the store, and 29 seats sold 200 bowls!

Why can it be so hot?

? Guangzhou's first three-dimensional signboard attracts customers and eyes.

Yilong ramen is just a small noodle restaurant, but it is the first three-dimensional signboard in Guangzhou!

The biggest feature is that no matter where it is opened, as long as customers pass by, they will firmly lock their eyes, quickly capture their eyes and never forget it!

According to young people's visual consumption habits, eye-catching signs give young customers a strong reason to shop.

A three-dimensional dragon with a bowl of Lamian Noodles fits the name of the store!

? Re-refining Japanese young animation elements, one store, one theme

The first step is to impress customers with signboards. The interior theme decoration is a "treasure book" with a daily income of nearly 20,000 yuan.

Lamian Noodles and Yi Long have a deep understanding of the demand for upgrading consumer scenes, so the decoration design is different from the Japanese wooden decoration in people's memory. At present, four stores have four different Japanese themes.

The reason is that Yi Long and Lamian Noodles are targeting the post-80s, post-90s and even post-00s. This generation understands that Japan is no longer the traditional Mount Fuji and cherry blossoms, but more an element of Japanese animation, clothing and life.

Therefore, in view of this situation, Lamian Noodles and eLong chose animation theme shops, small trains and other themes, forming a "reasonable and unexpected" decoration style for Japanese Lamian Noodles stores.

Xiao train themed shop

Animation themed shop

02

Products: Lamian Noodles, Guangzhou, Japan, sold 600 copies a day!

Not only should we catch the customer's eye in space design, but the most important thing is that the product must catch the customer's stomach.

? Adjust the soup to 20%, and add shredded bamboo shoots to the side dish.

Whether Lamian Noodles is good or not depends on the consistency of the soup. The soup is thick enough, which is the key to the delicious spicy noodles.

After Chen Xianhui opened the shop, he did the opposite. The first thing is to dilute the thick soup! Why is this?

Because Guangzhou is different from Japan, the climate is hot all year round. People are sweating when they enter the store. If they use salty soup, the guests basically feel "difficult to swallow".

Therefore, after the concentration of soup is reduced by 20%, it not only retains the attributes of Japanese thick soup, but also is more suitable for the eating habits of local people.

In addition, in the choice of side dishes, in addition to common vegetables and fungus, Chen Xianhui also creatively added shredded bamboo shoots, which is more popular in the local area. Basically, we have to add tables, and the guest list has quietly increased by a few dollars.

? The noodles were stripped of alkaline water and subdivided into four hardness.

In addition to the change of soup head, noodles have also been greatly adjusted by Chen Xianhui.

In the past, China's Japanese-style ramen noodle restaurant always added alkaline water. Although the elasticity of noodles is guaranteed, noodles will have an "alkaline taste".

In order to get rid of the unaccustomed "alkaline taste" and ensure the elasticity of noodles, Chen Xianhui specially asked a master to combine three kinds of imported flour, and with the improvement of technology and machinery, the elasticity of noodles can be guaranteed.

However, in any case, it is difficult to adjust, and the surface hardness can never satisfy everyone.

Therefore, in order to expand the middle-aged customer base, Chen Xianhui set four kinds of noodles with different hardness, soft, ordinary, hard and super hard.

Many middle-aged people will order soft noodles when they come to the store. Most customers who come to eat for the first time order ordinary hardness, while most young customers who are used to chewing in Lamian Noodles will choose hard noodles or super hard noodles.

03

Efficiency: Only 6 people are needed for railway food delivery, and only 6 people are needed for 80-square-meter shops.

At present, the high labor cost of restaurants is a headache for catering owners. Fashion restaurant can't find young waiters, and the salary is better. It is common to ask for thousands of dollars.

The 80-square-meter store in Lamian Noodles, Yilong, only needs 6 people at most, including the kitchen staff!

De-service, de-japanization and de-Lamian Noodles, the concept of "three trips" makes Elon Lamian Noodles completely self-help, which saves effort in decoration and improves efficiency. The turnover rate in the store is as high as 20!

? Track smart dining and slide directly in front of customers.

"Didi, Yilong special train is driving at high speed, please pay attention to avoid it!"

As soon as you enter Yi Long Lamian Noodles Store, you will see two rows of "small trains" carrying noodles sliding directly in front of customers through the track.

The upper and lower rows of tracks connect the kitchen and dining area and are arranged in a line respectively.

The kitchen puts the cooked noodles on the track and sends them directly to customers through intelligent positioning, so customers can eat them themselves.

In other words, except for the three people in the kitchen, the process of eating does not need any other labor, and it is solved by the customers themselves.

It is novel and fun, at the same time, it saves manual food delivery, and also effectively reduces the friction between waiters and customers.

? The table is designed as a "convenient table", and customers can help themselves completely.

In addition to no manual service, customers basically don't need waiters during the whole meal.

When ordering, scan your own code, a table of spices, direct drinking water, cups, paper towels, all things that customers may use are directly in front of you, and customers can completely help themselves. Only a separate waiter is needed for receiving meals and cashier, and other processes can be completed by customers themselves.

04

Marketing: draw lottery at the bottom of the bowl to enhance customer stickiness.

Yi Long's creative play of noodles and tracks not only greatly saves labor and improves efficiency, but also makes marketing novel, interesting and young.

For example, unlike other businesses that create a lottery box after customers have finished eating, the lottery in Lamian Noodles has Yi Long at the bottom of each bowl. Only when you have completely drunk the soup can you see if you have won the prize. Every customer has a winning rate of 20%, and there will be corresponding preferential activities and small gifts, which greatly maintains the enthusiasm of customers.

Novel forms can also encourage customers not to waste and kill two birds with one stone.

In addition, Yi Long Lamian Noodles will also sell some of its own trendy brands, such as skateboards, T-shirts and so on. The trendy design has also attracted many young fans.

-Summary of professional catering network-

Space design cross-line catering, when it comes to sentiment, Chen Xianhui bluntly said: Ingenuity is something that every enterprise must calm down and ponder, and paying attention to one thing is the biggest trap he dug!

Elon Lamian Noodles is so popular because we are constantly focusing on how to make noodle restaurants younger, trying to figure out the consumption habits of young people, and constantly reforming and innovating!

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