First, strictly define the relationship among packaging cost, liquor cost and market price. This requires operators to make use of the advantages of Qiantu liquor to give consumers real value. It will be more and more difficult to deceive consumers by the name and packaging of supplies and overdraw the brand power of Wuliangye.
Second, the threshold of cooperation has increased, forcing operators to greatly improve their brand management capabilities. The initial task of liquor merchants' annual sales of 6,543.8+0,000 per bar code, as well as high sales gross profit, forced operators to make brands and markets seriously, and could not simply follow the money.
We have seen that since last year, some operators who make a living from overdraft brands have felt the pressure of sales performance and started to look for professional managers, form teams and deepen the market. They want to transform.
Third, the management of buyout brands began to deepen. From 20 17, Qiantu Liquor began to care about the specific operations of various buyout merchants. The market positioning, brand structure, annual promotion expenses and brand growth plan of the buyout brand should be sent to the winery for review in advance. The first is to separate from parent brand: the packaging and product name "seemingly dry wine" are not allowed to pass; Secondly, it is the division between sub-brands and their independent brand values to compete for the markets of other enterprises.