1, 2 1 Century, China's economy has developed rapidly, and nutrition and health have become the most concerned topic of the people, thus driving the market demand for nutrition and health products.
Sea cucumber is a traditional nourishing treasure and natural marine food, which has a very high health care function and has attracted more and more attention from academic research departments and consumers. A large number of sea cucumber shops, sea cucumber health products and sea cucumber health centers came into being. The consumption of sea cucumber is increasing several times every year. 3. The sea cucumber industry has attracted more and more attention from some big investors, especially in coastal areas, a large number of sea cucumber breeding and processing households have appeared constantly, products have rapidly entered inland cities, and the market has entered a period of rapid development, showing an irresistible trend.
Second, geographical location.
At present, there are hundreds of kinds of health care products on the market, but people begin to doubt whether the current health care products have real health care functions. Start looking at the ocean and looking for natural healthy food instead of artificial food! Medicine tonic is not as good as food tonic, so the natural green sea cucumber from the ocean with strong health care ability has entered people's field of vision. 2 1 century is the century of the ocean. As an industry, sea cucumber will rise along the coast of China and then flourish in the inland. Sea cucumber products will become a new force in the national health food industry in a short time. Because sea cucumber is a high-end product with limited origin, the leading processing technology is only in the hands of a few enterprises that participated in the early stage, so the competition is very small. Coupled with the limited production of sea cucumbers, the price of sea cucumbers is rising every year. Processed sea cucumbers are easy to preserve, and the risk of investing in sea cucumbers is minimal.
Shandong Furong Island Ocean Food Co., Ltd. is located in the beautiful and rich Laizhou Bay, which is "the freshest in the world since ancient times". Laizhou Bay, located in the south of Bohai Bay, has been rich in seafood since ancient times. The seafood grown in Laizhou Bay has fresh air, clean sea water, low water temperature, rich nutrition and delicious taste. It is precisely because the seafood here is rich in nutrition that people living here can live a long and healthy life, so Laizhou has also become the top ten longevity towns in China. Therefore, the sea cucumbers, abalones and other seafood we produce have the advantages of freshness, naturalness, nutrition and health compared with seafood in other regions. Satisfies people's nutritional and health requirements for daily health food. Therefore, Jubaotang sea cucumber has a geographical advantage.
Unity and coordination within one's team
Traditional tonic is the main category in the market of edible gifts and health products, and its annual retail consumption share exceeds 60 billion yuan. As a traditional tonic, sea cucumber is known as the first of all kinds of tonics. In recent years, the upsurge of sea cucumber nourishing has suddenly arisen all over the country, and the annual retail market of sea cucumber nourishing in Shandong and Liaoning markets alone has reached more than 654.38 billion yuan.
In recent years, due to the advantages of specialization, scale and origin of raw materials, the low-price strategy of sea cucumber in Furong Island has realized the possibility of sea cucumber entering ordinary families. At the same time, the advanced FD aerospace freeze-drying production and processing technology was adopted, which solved the traditional defects of complex processing technology and loss of nutritional components of sea cucumber in dry sea cucumber, completely preserved the nutritional value of sea cucumber, and the absorption rate of human body reached over 98%. Sea cucumbers range from seafood to health products, from health products to daily complementary foods, and then to the homes of ordinary people. The retail share of daily FMCG products reaches several hundred billion yuan every year, which is a business opportunity and a new market space.