Tik Tok is an intelligent recommendation application. The more vertical your content is, the easier it is to be recommended by the machine, and the easier it is to form a distinctive and unique label in the hearts of fans. Vertical positioning means that our published works should belong to a field. For example, if you make a food number, your published works can only be related to food. It can't be said that the last work is cooking teaching, and the next work becomes a dance teaching video.

One more thing, don't send it casually. Publishing worthless content will only reduce the weight of our account. Common positioning areas are: funny, agriculture, rural areas and farmers, health care, entrepreneurship, food, photography and so on. When choosing positioning, we must ensure that such content can be output for a long time in the later period. It is best to publish your own areas of expertise.

2. Positioning should be combined with later realization.

The clarity of positioning must also be combined with future implementation methods. Whether you want to achieve it by receiving advertisements, live broadcast or selling products later, you must combine it with positioning. For example, if you want to realize it through live broadcast in the future, now you must explain the vertical content of a certain field through the appearance of real people. In the process of constantly outputting content, it is the process that fans constantly know you and recognize you. By the late live broadcast, the transition can be more natural.

3. Positioning should be differentiated.

Only differentiated content can be more easily remembered by others. For example, you want to position yourself as Tik Tok, but now there are too many Tik Toks. What should you do? We must create differentiated content by designing plots or shaping characters.