In order to further enhance the popularity, enhance consumers' brand awareness of western restaurants, and promote sales with brands, we are planning a Mother's Day Thanksgiving theme activity with the help of xx 19 Mother's Day, reminding consumers to pay attention to Mother's Day, making the theme of the activity penetrate into consumers' emotions, triggering the knot of "repaying the kindness of parenting", thus achieving the purpose of * * and generating consumption desire. And take this activity to improve the brand awareness of western restaurants.
Second, the theme of the event
May Western Restaurant, the first Mother's Day series of "Thanksgiving Day"
Three. moving target
1, cater to the psychology of target consumers, meet emotional needs and improve the named purchase rate of target consumers.
2. Improve the brand awareness of western restaurants in the region through Mother's Day activities.
Fourth, the activity time
May xxxx
Verb (abbreviation for verb) target customer group
The target group is 25-55 years old, private enterprise bosses, corporate executives, and successful people in middle and high-level positions in government agencies. Because of their busy affairs and less time with their parents, most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Activity of intransitive verbs
1, a "triple" gift for mom
Gift 1: The lady who consumed Chinese food that day presented the beauty dessert "Ice Peach Dew";
Gift 2: The lady who consumes Chinese food that day will receive a bunch of carnations, 8 of them. 20% discount coupon (operating instructions: discount coupons are given when guests check out, and cannot be used at that time)
Gift 3: Women who stay in the hotel on the same day can enjoy 20% discount on Chinese food consumption. 20% discount (operating instructions: 20% discount for guests at the front desk. 20% discount coupon).
2. Thanksgiving "Mom Cuisine" Healthy Food Festival
Thanksgiving Package: A: 2980/ Table B: 3580/ Table
The zero-point restaurant "Mom's Cuisine" is especially recommended: the dishes are mainly health-preserving, and the names of the dishes should cater to the theme of Mother's Day, such as "mother and child are affectionate" and "kindness is as heavy as a mountain".
Seven. Activity flow
1, active preheating period
(1) advertising.
(2) Preparation of materials required for activities.
(3) Activity operation training.
2. During the execution of the activity
(1) guest room front desk operation specification;
(2) the operating specifications of the food and beverage department;
(3) Distribution and supervision of gifts
Eight, publicity and promotion (omitted)
Nine, gifts
Carnation: 100 bundle Xxx yuan =xx00 yuan.
X. Atmosphere decoration (simple decoration)
Insert carnation flowers on the desktop of private rooms, bars and western restaurants (the cost is about 1000 yuan).
Mother's Day Activities Planning for Skin Care Products II. Activity background
Hemerocallis are born in the hall, and wanderers travel all over the world; In front of the main hall, the loving mother didn't see the day lily. The mother used the needle and thread in her hand to make clothes for her long-distance son. Before leaving, I had a stitch for fear that my son would come back late and his clothes would be damaged. Who can say that a filial child like the weak can repay his mother's love like the sunshine in spring? These poems express children's gratitude to their mothers and praise the greatest maternal love in the world. Maternal love is the eternal theme of human beings, and we give it too many interpretations and connotations. There is no thrilling historical epic, no stormy waves. Motherly love is like an affectionate song, melodious and melodious, singing softly and whispering softly ... When I think of my mother, my depressed ambition will turn into high fighting spirit; When I think of my mother, wasting time will become great pride; The wandering wanderer will sprout the desire to go home when he thinks of his mother. The purpose of this activity is to carry forward the greatness of our mother and strengthen our communication with her. Fully reflect the greatness of mother and fully feel the endless and greatness of that love!
Second, the purpose of the activity
In xxxx, in order to enrich the campus cultural life, relive the growth process and be grateful for the great maternal love. Let the campus be grateful, let college students learn to be grateful, and learn to care with heart. The purpose is to prosper campus culture, strengthen college students' gratitude consciousness, let us understand mother's selfless love more deeply, and further narrow the distance between us. At the same time, I also want to take this opportunity to publicize my mother's love, thank my mother for her selflessness, and let this love continue to spread.
Third, the theme of the event
Thanksgiving, mother's day.
Fourth, the activities of publicity.
1. Poster publicity: put up posters in all publicity columns of the community.
2. Exhibition board publicity: Make corresponding exhibition boards before and during the activity.
3. Membership promotion: By promoting members of various social organizations among classmates and friends around them, the effect of in-depth publicity can be achieved.
Verb (abbreviation of verb) Activity time: on the afternoon of May X, xxxx.
Location: community
Sixth, the object of activity.
Community residents and some college students' representatives of the Institute of Building Materials;
Seven. Activity flow
1. The host of this activity introduced the origin of Mother's Day, which made the community residents and college students present deeply realize the sacred position of Mother's Day in our hearts.
2. The Art Department of the Department of Architecture and Engineering will perform songs, dances and chorus about praising the great mother brought by the community.
3. During the activity, the host and student representatives told their mother's touching story, and invited community representatives to tell their understanding of Mother's Day and record what happened to their children about her life.
Student representatives and community residents who participated in this activity posted information about their love for our mother on the exhibition wall, wishing our mother health and safety.
5, on behalf of college students, collectively recite stray songs, hoping to let hometown mothers feel the thoughts of our wandering mothers.
6. Finally, the community director summarized this Thanksgiving Mother's Day activity and announced the significance of this activity.
Eight. Post-event summary and related matters
1. After the event, the organizer will make a summary and file it for information preservation as materials for education, inspiration and publicity.
2. The participating students actively mobilized the students around them to repay their maternal love with actions and be grateful for their maternal love!
3. This activity was shot by the editorial department for the promotion of school community activities. In order to praise maternal love, it plays a positive educational role.
Mother's Day Activities Planning of Skin Care Products III. Please bring your own food to participate in the activities on May 2 1 Sunday. Let's share the happiness of Mother's Day. Sincerely invite you to participate in the activity and leave unforgettable memories!
activity theme
Mom, I love you!
I-word duration
May-May
Activity purpose
1, combined with Mother's Day, let children know some hard stories about mothers taking care of themselves during pregnancy.
2. Through the game, feel the love given by mother, and increase the deep affection between mother and child, mother and daughter.
Activity flow
1, May Day
The origin of mother's day
(1) Children know the origin of Mother's Day.
(2) Know that the second Sunday in May is Mother's Day every year.
(3) Cultivate children's concern for Mother's Day and gratitude to their mothers.
Make a questionnaire
Make a questionnaire for your mother to get to know her better.
2. May Day International Labor Day
Be able to introduce your mother in the group according to the questionnaire.
3. May Day International Labor Day
(1) Teachers and children talk about the topic of "loving mom".
(2) Learn the song "Only mothers are good in the world", feel the love given by mothers, and increase the affection between mothers and children.
April and May.
(1) Parent-child production: make a gift for your mother to express your blessing.
(2) Experience the hard work of taking care of yourself when your mother is pregnant.
May, may day
(1) Show me mom's cooking. It's food Please introduce the dishes cooked by your mother. (Mom must have made it herself)
(2) Share the food cooked by mom with your partner.
(3) Children perform programs for their mothers.
Mother's Day Activities Planning for Skin Care Products 4xxxxx Mother's Day is coming. In order to repay our mother's love and let students know about her care, the school designed a meaningful Mother's Day activity.
I. Theme of the event
Warm May, full of gratitude.
Second, the background of the incident
Mother's time is like the shadow of your future. You are embracing glory, but mother is accumulating vicissitudes, just like a meter of sunshine in winter. The warmth our mother gave us is like a spring breeze, and the warmth she gave us is still a touch of richness in autumn. Maternal love is always heavy, full of accumulated love, thick and warm, under the sky of maternal love, just like April on earth! This kind of love is worth recalling, remembering and thanking, but how much love does an inch of grass have in three years? Let's pass on our warmth to our mother on this sunny spring lake!
III. Purpose of the activity
1, carry forward the traditional virtues of the Chinese nation;
2. Through Mother's Day activities, let students realize the goodness of mother and the greatness of maternal love;
3. We should learn to repay our mother and give her spiritual comfort;
4. Let college students learn to be grateful, let us be enveloped in the atmosphere of love, and learn to care for everyone around us with heart;
5. Enrich campus cultural life.
Fourth, the active object.
University staff
Verb (abbreviation of verb) I-word duration
8: 00 ~ 12: 00 on May X, xxxx.
Location of intransitive verbs
English corner.
Seven. Activity flow
Activity flow: Main contents of the activity: The main purpose of this activity is to publicize the arrival of Mother's Day and propose to send my best wishes to my mother. This activity consists of three parts: "Warm my heart with deep maternal love", "cohesive love" and "family affection".
1, the thick maternal love warms my heart-the thick maternal love warms my heart in the large-scale essay competition.
① Theme: Strong maternal love warms my heart;
2 genre is not limited, words are not limited, and true feelings are needed;
③ Time: May X, xxxx ~ May X, XXXX;
④ Awards: first prize 1 name, 2 second prizes, 3 third prizes and 5 excellent prizes.
⑤ Jury: to be determined; Note: The prize is to be determined.
2. Cohesion of Love Cohesion of Love —— Signing a blessing activity to rally love.
① Theme: Leave traces of love;
Content: Sign your name and write down what you want to say to your mother or what you want your mother to say on the blessing paper;
Props: banners (black thick pens), wishing boards;
4 Location: Family corner.
3, true confession true confession-family contact true confession
① Provide mobile phones at the scene for students to talk to their mothers;
(2) the conversation content and time is not limited.
Eight, matters needing attention
1, pay attention to the safety problems in the process of activities, and always put safety first;
2. Pay special attention to the weather changes a few days before the event. If it rains heavily, be prepared to postpone the activity.
3. Prepare enough tents on the day of the activity to facilitate the activities on the day of the activity.