Pay attention to money and play private domain.

The second book in the little red book series, with an estimated reading time of 8 minutes.

I suggest you collect it first and then read it ~

0 1. Why does Little Red Book make money?

Xiaohongshu is a leader in the media platform. In fact, we are discussing why Xiaohongshu makes money, that is, why he makes money from the media.

Then why make money? Because the marginal cost is zero.

To put it bluntly, even if you can't make money, you won't lose money.

Some people may say, why is there no cost? Isn't time cost a cost?

Yes, time cost is also a kind of cost. I hope you can remember this when you are in a daze after watching Tik Tok's drama.

The media has actually been on fire for three or four years. Compared with previous social media such as QQ and WeChat, the media platform is oriented to the whole Internet.

The rise of the media has broken the traditional social model, and people have the opportunity to meet new friends in more fields, which also brings many opportunities to many ordinary people.

Why do you say that? Because the Internet is really big enough, the problem brought by the overcapacity of knowledge and information is that people with professional knowledge or skills can hardly realize their own resources except wages.

Since the media platform has solved this problem perfectly, as long as you have something you are good at, you have a chance to achieve it.

You are a good eater and can be a food blogger.

You are good at sleeping. If it is broadcast live, there will be a group of people watching you sleep and brushing gifts for you, so that you can experience the real "benefits after sleeping".

You like traveling, you can be a travel blogger;

You like painting, you can be a painting blogger;

You speak English well and can be a foreign language blogger.

You can be a parenting blogger if your children are well taken care of.

You have developed business thinking, you can be an entrepreneurial blogger;

........

In short, the media threshold is not high, the audience base is large, and almost any subject has an audience.

I think more importantly, being a self-media is a way to record your life, share what you see, hear, think and feel, and have the opportunity to increase your income while retaining the beautiful moments in your life. Why not?

02. How does Little Red Book make money?

Let's not talk about how to make accounts here. Let's analyze how Xiaohongshu helps us to generate income from the perspective of realizing.

Are you ready? When it comes to cash, be sure to look carefully ~

1. The official advertisement has been realized.

This is one of the simplest and most popular ways to realize cash.

Realizing official advertising cooperation, as the name implies, is an act allowed by the little red book platform, without worrying about being restricted and blocked.

The account requirements are: the number of fans is ≥ 5,000, the notes are exposed within one month ≥ 10000, and then you can apply for brand partner, and you can bring goods after passing ~

2. The realization of private advertising

The advantage of private advertising is that there is no threshold, even if you have dozens of powder and hundreds of powder, you can accept it. Generally, leave a mailbox or micro-signal on the home page of Xiaohongshu, and then wait for the advertiser to come to the door.

But I personally think that no threshold is the biggest threshold.

Because who knows when this good thing will happen to you? It's unrealistic to wait for the advertiser's father to send a private message in the background ~ take the initiative!

3. The platform of applet on demand is realized.

Similar to the platform where take-away riders place orders, it is very simple to use. Advertisers publish tasks and bloggers receive them.

There are quite a few such platforms, such as crab notice, red notice, fast coffee people and so on.

Be careful, don't accept all advertisements, it must be advertisements that meet the requirements of your account.

4. WeChat group advertising is realized

If you want to make money, mix circles first.

This is what you have to do when you enter every industry. You can find a company or self-employed person who provides services around Little Red Book. They generally have a large number of communities, and you can directly buy and join the group.

5. Own products are realized by commodities.

For bloggers who have their own products, Little Red Book is also a very good choice.

This situation is generally drained to the WeChat private domain for trading. If the behavior of draining into the private domain is discovered by the government, it will be banned from speaking for 7 days, so we must pay attention to the drainage method, and the following article will talk about it in detail ~

6. Go to the store and punch in the card to receive the merchant's commission.

This is very similar to Tik Tok's gourmet restaurant, but it is not limited to the catering industry, but also includes tourism, handicraft production, parent-child entertainment, clothing, digital, and even yachts, luxury cars and so on.

Bloggers share their real experiences through offline actual experiences, which in turn drives fans to buy.

7. On-site reward realization

Xiaohongshu, like other self-media platforms, has a live reward function. If you are an emotional blogger, entertainment blogger, beauty blogger, clothing collocation blogger and knowledge blogger, you can increase your income through live broadcast.

More live broadcasts and more interactions are also good ways to enhance fan relationships.

8. Knowledge of payment and realization

Knowledge payment is also a hot state now, especially after the epidemic, the atmosphere of online learning is becoming more and more popular.

As long as we can solve practical problems for a certain group in a certain field, we can consider the path of realizing knowledge and make money with poor cognitive information.

And this is also the main way for my friend to realize cash. I just want to say four words: promising.

9. Liquidation of business accounts

For bloggers who are familiar with the little red book game, agency operation is undoubtedly a very suitable choice.

To be honest, many people only see that they can make money from the media, but they underestimate the efforts and hardships behind doing this.

The ability to do self-media needs includes: planning topic selection, script writing, cover making, photo ps, video editing, copy retouching and so on. You also have to have network awareness, it is common to stay up late if you have nothing to do ~

There is another thing that 80% people don't have: persistence!

So, if you are a successful blogger, you will earn a lot of money by operating an account ~

10. Realization of sales figures

Any friends think it's incredible, hahaha ~

This will do.

Yes, selling numbers is indeed feasible and the market demand is not small. Hundreds of powders and thousands of powders have been acquired in large quantities for a long time!

1 1. The broker earns the difference and realizes it.

When talking about cooperation, people who bring goods in different industries should not only look at how much money they can get, but also tap the needs of advertisers.

How many notes are they going to put in this time?

How many talents do you need?

Do you want the thousand powder or the ten thousand powder?

.......

After understanding the needs of advertisers, relying on their own contacts and resources to reach out to the talents of their peers, and at the same time earning money from their peers, and earning the price difference by the way, how fragrant it is ~

03. What are the existing difficulties?

After the liquidation mode is clear, the worrying thing comes ~

Why do some accounts have thousands of powders, but it is difficult to realize them? Without advertisers, branded products can't be sold?

I'll make a long story short on this topic.

There are many other reasons that make it difficult to realize cash, so I won't list them one by one. Later articles will also mention ~ thank you for your time ~

This is the best time and the worst time. I hope everyone can earn their own bucket of gold on the Internet.

Next article: scientific way to raise a number, raising one is healthier.

# Private domain growth consultant-Qian Yu, focusing on sharing private domain operations, increasing cash and improving copywriting skills.

Pay attention to money and play private domain.

Always reply and always be grateful.