There is a reason for the decline of any brand, and Huiyuan juice under the "wild consumption" will not really be saved. The video explanation by Xin Jifei, a food science blogger, really made many people re-understand Huiyuan Juice, and even appeared various consumption situations; However, if you really understand the situation, you will find that the sales volume of Huiyuan juice is actually the same.
After all, the decline of Huiyuan Juice has its basic reasons. Live broadcast is only a short-lived fever. If it can't be maintained, it means it is difficult to save lives. Of course, we don't rule out the quality problem of Huiyuan juice, but what we really want to drink now is "remember", and such sales can't bring it back to life.
Huiyuan Juice Live Activities
Huiyuan Juice became popular in the live broadcast because Xin Jifei, a food science blogger, put forward the concept of "Heicks Science and Technology". In the video, he commented that Huiyuan Juice has no "technology and effort", and bluntly said that Huiyuan Juice is not so delicious because it is really made of fruit, so its market share is getting lower and lower.
For a time, Huiyuan's popularity climbed. In the Tik Tok account of Huiyuan's official flagship store, many netizens left messages of support and put them into action. According to public data, as the topic continues to ferment, the number of live viewers of Huiyuan Juice brand once exceeded 1.7 million. At the same time, the number of fans of official accounts rose to more than 2.5 million, and nearly 340,000 new fans were added in less than half a month.