Many brand products have image spokespersons, and stars are people familiar to customers. It is a logical fact that stars are associated with drugs and thus with pharmacies. Therefore, when using POP in pharmacies, choosing good stars and making good use of the star effect can not only improve the awareness of pharmacy products, but also improve the brand power of pharmacies. Only with dry drug names and indications, this kind of POP can't cause customers' scolding. Fourth, pay attention to the choice of POP advertising products. POP seems to improve sales performance. According to the 28 law, customers can't remember a lot of POP content. Therefore, when drawing advertisements for terminal products, there must be trade-offs. The maximum number of items in more than 5,000 general sales specifications shall not exceed 100, and in special business environment, it shall not exceed 10, so that the POP content must be clear to customers. V. Pay attention to the types of POP Broadly speaking, everything that customers can see can be classified as POP, including the clothes of shop assistants. For example, the storefront environment is good, but the clothes of the clerk are worn out or dirty, which will cause customers' dissatisfaction, which in turn will lead to the discount of the recommendation power of the clerk. For another example, the window of a pharmacy is stuck like a dog skin plaster wall by various small manufacturers of drugs POP, which will also fail to attract customers' attention. At the beginning of the POP three-character classic shop, the appearance was primitive, the shape was similar, and the god was far from it; Shop is not cut, grinding people, thinking carefully, not extravagant; Small input, large output, POP, the eye of the shop; Intense competition, showing benefits, inner beauty and showing off; Decoration facade, impressive, dressed as a shelf, comfortable; Show hundreds of products, everyone knows, show fine products and enjoy golden fruits; If a person can't do it, everyone can study it and break the gold; Go alone, don't like to disturb, POP, make it clear; Group guests, no time to serve, POP, you can talk to yourself; Hand-painted, full of personality, one or two lines, highlighting the selling point; Three or four lines, I can't remember, seven or eight lines, I don't have time to read them; The text is correct, easy to identify, over-repaired and dizzy; Red with yellow, eye-catching, blue and white, deeply impressed; Care about language, not too much, special price, to be clear; Movable text, clear at a glance, packaging box, the same display; Printed painting, neat and beautiful, star painting, familiar to customers; Hanging on the top of the wall, the atmosphere is good, stick to the wall, and pay attention to the guests; Colorful balloons, soft atmosphere, clean clothes, and integrity; If the shop doesn't learn, the guests won't come. Learn to use it and review more. Part II: Catalogue of Marketing Skills of Hand-painted POP in Pharmacy Part I: Practice of Common Fonts of Hand-painted POP 1. Writing practice of square character p1-22. Writing exercises with the same thick words in two directions? P 1— 12
3. Writing practice of variant P1-144. Writing exercises of overlapping words p1-235. Writing practice of color-changing reduplication? P 1—286。 Writing practice of fat word p1-307. Writing practice of soft Chinese character p1-408. Writing practice of decorative word P1-459. Writing practice of holiday fonts? P 1-53 10。 Number P 1-57 Writing Exercise Part II: Hand-painted POP 1 Inspirational Selection. A warm reminder about time? P2 is 22 years old. Enterprise proposition: 10 principle? P2 33. Tip: Today P2-44. Staff management and team building? P2-55。 Believe in yourself P2-66. P2-77 Working atmosphere in enterprises. Complaint Tips P2-9 Part III Marketing Skills of Hand-painted POP Pharmacy 1. Hand-painted popular design slimming product P3-42. Single product recommendation tool: "Explosive Card" P3-93. Valet decocting medicine "Guyuan ointment"? P3- 1 14。 Painting? P3- 125。 Draw at a fixed time every month P3- 136. 38 yuan draws a lottery. Membership category: apply for membership card? P3- 178。 Membership category: member rights P3-2 19. Membership category: buy one get one free P3-24 10. Gift distribution office? P3—25 1 1。 Opening promotion information? P3-26 12。 P3 Rice Donation Promotion Information -27
13. Festival promotion: Dragon Boat Festival P3-28 14. Promotion information: Send P3-30 15 when it is full. Prescription: 18% off P3-3 1 16. Single product recommendation: tinea? P3—32 17。 Single product recommendation: buckwheat pillow P3-3318. Single product recommendation: calcium P3-3419 in calcium oral liquid. Single product recommendation: mint buccal tablets? P3-3520 Single product recommendation: Children's Intelligence Syrup P336 Part III Drugstore Hand-painted POP Marketing Skills 2 1. Single product recommendation: Children Qingre Ning Granule P3-3722. Single product recommendation: antiviral oral liquid P3-3823. Single product recommendation: Jianwei granules? P3——3924。 Single product recommendation: Jiangzhi Tongbian Capsule P3-4025. Single product recommendation: Zhitong Xiaoyan Granule P3-4126. Single product recommendation: Ganmaoling Granule? P3——4227。 Single product recommendation: antiviral oral liquid P3-4328. Single product recommendation: Jindou Kaiwei Oral Liquid P3-4429. Single product recommendation: compound mint bear bile buccal tablets? P3 4530. Holiday promotion: Thanksgiving P3-463 1. Festival promotion: Father's Day P3-4732. Festival Promotion: Mother's Day P3-4833. Festival Promotion: Valentine's Day P3-49 Chapter III: Drugstores Make Good Use of Popular Advertising Techniques. In pharmacies, when consumers are faced with many products, POP advertisements will be placed around them. Successful POP advertising can not only improve the popularity of products, but also publicize the corporate image, so as to establish and enhance the corporate image at the sales terminal, thus maintaining a good relationship with consumers and enhancing consumers' attention to products and goodwill towards enterprises. But how much do you know about popular advertisements? What is its role in the terminal? How can pharmacies make better use of this advertising form? This issue is dedicated to introducing this "advertising expert" to everyone!
POP: About two-thirds of consumers' purchases at the sales site are unplanned random purchases, and about one-third are planned purchases. "POP advertising can not only create a relaxed and pleasant sales atmosphere, but also enable consumers to know the product characteristics in advance and have the impulse to buy. The most important thing is to lure consumers to spend and increase terminal sales. 1. Attract customers to browse in the store. Because two-thirds of consumers make temporary purchase decisions in actual purchases, the sales of terminal stores are directly proportional to the flow of consumers. Therefore, POP advertisements are placed in front of stores, such as billboards, standing billboards and large samples. It is the key link to promote consumers' purchase to show the self-characteristics and personality of products and successfully lure consumers into the store. 2. The second step to urge customers to observe products and promote consumers' purchase is to make POP produce the power to make customers stop and watch carefully. For example, at the point of sale, some impulsive and inflammatory Persistent organicpollutants will make consumers stop involuntarily. In this way, while grasping the customer's interest points, plus the on-site operation of the salesman, free gifts, trial samples and so on. Can fully induce consumers to buy. 3. Stimulating customers' final purchase Stimulating customers' final purchase is the core effect of POP advertising and the final impact of POP. At this time, it is necessary to use effective POP advertisements to appeal and answer customers' concerns, so as to achieve the effect that the sales force is 10 times regardless of whether there is a special person to introduce the product or not, and finally realize the final purchase. (Don Juan) Product: Change 10 to 10. What aspects should be considered if an enterprise needs to make a POP advertisement for its products? What are you going to do? What are the characteristics of each form of pop music? Here is a case of product POP advertisement setting for your reference. 1. Make 1X5m shopping guide card (display board). Design and production require outstanding brands, outstanding demands, illustrated pictures and texts, firm production, and placed on both sides of the door of the sales store or in a suitable position in the store. 2. Posters should be firmly pasted and posted in rows, with 1.4~ 1.8m clean wall outside the store, glass door inside the store or 1.4~ 1.8m clean wall inside the store for better visual and publicity effects. 3. Put the watch card on the counter, near the product, and install a folding page or brochure to facilitate the target buyer to know more about the product. 4. When entering the store, flags are hung side by side above the 2.5m-high front desk. 5. The indoor light box should also be placed above the product. (The color-jet drafts issued by the planning center and produced as required must be unified. )
6. The store has low cost, high grade and strong durability. (The planning center issues color jet drafts, which are produced by local advertising companies. ) 7. The product models are divided into indoor and outdoor. The indoor pyramid pendulum is fixed with transparent glue, and care should be taken to avoid damage outdoors. 8. Huge: 6X20m, with excellent visual effect and atmosphere, but pay attention to windproof facilities. Hanging on the front of a large shopping mall or supermarket or on the wall facing a large crowd. 9. Outdoor billboard: large billboard, close to the store (point of sale), placed on the roof of the fifth floor or podium (market growth-consider this operation when mature). ) 10. body (car sticker) advertisement: buy out the back sticker or front sticker of the main bus in the early stage, and consider the whole body advertisement according to the conditions during the product growth period. Drugstore: Popular advertisements are very popular. The successful production of POP can play the most critical and direct role in stimulating and encouraging consumption in drug stores, and achieve unexpected terminal promotion effect. The common POP styles in pharmacies are as follows: 1. Signature pop music. Electronic subtitles, curtains, flags and other advertising forms set in front of the store. 2. The counter pops up. Product advertisements and sales information placed on the counter in the store. The contents include new product listing, user guidance, gift distribution, etc. 3. The display or window displays pop-up. Display the structure or three-dimensional form, including dynamic and static forms, by using the internal space or window of the store. 4. squash. Printed advertisements directly pasted on walls, columns, windows, counters and other walls. 5. hang the POP. Use hanging objects, such as balloons, flags, empty packaging boxes, decorations, etc. Deliver advertising information. 6. Dynamic fashion. The advertising model is dynamically displayed by using mechanical devices such as electricity or natural wind. 7. Packaging is popular. After the design of display package is completed, it can be used as a small display shelf to display goods after opening or making appropriate changes. 8. Optical fiber, computer subtitles, TV wall or multimedia, laser image light source POP. (Li Bing) Common sense article POP advertising traceability definition: POP advertising is to buy spot advertising, which can grasp the psychological weakness of customers and emphasize the characteristics and advantages of products to customers with exquisite copywriting. Origin: POP advertising originated from advertisements in American supermarkets and self-service stores. From 65438 to 0939, the American POP Advertising Association was formally established, and since then, POP advertising has gained a formal status. But as far as its form is concerned, in ancient China, the wine gourd and wine flag hanging outside the hotel, the cover hanging outside the hotel, the banner hanging outside the inn, or the medicine gourd and plaster hanging at the door of the drugstore, and the decorations on holidays and festive events can be described as the originator of POP advertising.
￥
5.9
Baidu library VIP limited time discount is now open, enjoy 600 million +VIP content.
Go get it now
High-quality pharmacy lottery popular model template (7 pages)
Muyang data
Part of this article comes from the network arrangement, and our company is not responsible for its authenticity. If you have any objection or infringement, please contact us in time and our company will delete it immediately!
= = This article is in word format, and can be easily edited and modified after downloading! ==
Drugstore lottery is popular
Article 1: pop display of pharmacy advertisements
POP, as a selling point advertisement, comes from the mass commodity retail industry. It advertises a series of information in the terminal in the most direct, beautiful and suitable way, which is also applicable to retail pharmacies. It is precisely because it comes from the fast-moving field that POP has the following application phenomena in the retail field of pharmacies:
Page 1
The first one is takenism, which completely copies the POP form and usage method of mass commodity retail terminals, regardless of the special properties of drugs, leading to the lack of drug flavor in pharmacies, and such stores lose themselves;
The second kind is a toddler in Handan, who only learns its shape but not its rhyme. For example, the selling point of a drug is hand-painted, because the skill is not enough and the handwriting is ugly. Good pharmacies will be dragged down by bad POP; The third is dogmatism. The whole pharmacy is full of various POPs, and there is no focus. At first glance, I can't remember the information that several businesses want to convey.
Many experts have written about the standards and specifications of POP. I don't need to go into details, but I need to think about how to make POP generate sales force. There is a "three-character classic" about POP, which basically contains many precautions, but there are five key points worth emphasizing:
page 2
First, pay attention to the difference between customers in pharmacies and supermarkets.
The people who patronize the supermarket are basically healthy people, and they have plenty of time. Leisure shopping not only meets the demand, but also enjoys life. The customers of pharmacies are basically unhealthy or sub-healthy people, or people who are closely related to customers are in an unhealthy state. These people are short of time and have clear needs, and most of them are worried. This determines that the form and usage of POP must be different from supermarket terminals, so that customers can know the information they need more quickly, directly and conveniently in pharmacies.
Second, pay attention to the "medicinal taste" of pharmacies.
Excessive use of POP can easily lead to a strong atmosphere in pharmacies. Customer health is a very serious demand, and professionalism is always the first priority. If you can't meet the health needs of customers in a professional way, pharmacies can't train regular customers. Therefore, the POP in pharmacies should have a certain "medicinal taste", and the POP information cannot be based on the price. At the same time, we should disseminate information about medication and health related to health.
Page 3
Third, pay attention to the use of star effect.
Many brand products have image spokespersons, and stars are people familiar to customers. It is a logical fact that stars are associated with drugs and thus with pharmacies. Therefore, when using POP in pharmacies, choosing good stars and making good use of the star effect can not only improve the awareness of pharmacy products, but also improve the brand power of pharmacies. Only with dry drug names and indications, this kind of POP can't cause customers' scolding.
Fourth, pay attention to the choice of POP advertising products.
POP appeared to improve sales performance. According to the "28 Law", customers can't remember the massive POP content. Therefore, when drawing advertisements for terminal products, there must be trade-offs. The specifications of more than 5,000 products should not exceed 100, and the special business environment should not exceed 10, so that the POP content must be clear to customers at a glance.
Page 4
Fifth, pay attention to the popular types
Broadly speaking, everything that customers can see can be classified as POP, including the clothes of shop assistants. For example, the storefront environment is good, but the clothes of the clerk are worn out or dirty, which will cause customers' dissatisfaction, which in turn will lead to the discount of the recommendation power of the clerk. For another example, the window of a pharmacy is stuck like a dog skin plaster wall by various small manufacturers of drugs POP, which will also fail to attract customers' attention.
Popular three-character sutra
At the beginning of the store, the appearance was original, the shape was similar, and the gods were far from it; Shop is not cut, grinding people, thinking carefully, not extravagant; Small input, large output, POP, the eye of the shop; Intense competition, showing benefits, inner beauty and showing off; Decoration facade, impressive, dressed as a shelf, comfortable; Show hundreds of products, everyone knows, show fine products and enjoy golden fruits; If a person can't do it, everyone can study it and break the gold; Go alone, don't like to disturb, POP, make it clear; Group guests, no time to serve, POP, you can talk to yourself; Hand-painted, full of personality, one or two lines, highlighting the selling point; Three or four lines, I can't remember, seven or eight lines, I don't have time to read them; The text is correct, easy to identify, over-repaired and dizzy; Red with yellow, eye-catching, blue and white, deeply impressed; Care about language, not too much, special price, to be clear; Movable text, clear at a glance, packaging box, the same display; Printed painting, neat and beautiful, star painting, familiar to customers; Hanging on the top of the wall, the atmosphere is good, stick to the wall, and pay attention to the guests; Colorful balloons, soft atmosphere, clean clothes, and integrity; If the shop doesn't learn, the guests won't come. Learn to use it and review more.
Page 5
Chapter two: hand-painted POP marketing skills of pharmacies.
catalogue
The first part: hand-drawn POP common font practice
1.P 1-2 square writing exercises
2. Writing exercises with thick words in both directions? P 1— 12
3. p1-14 writing practice of variant characters
4. Writing exercises of overlapping characters P 1-23
5. Writing practice of color-changing reduplication? P 1—28
6. Obesity writing exercise P1-30-30
7. Writing practice of soft word P1-40-40
8. Writing practice of decorative word P 1-45
Page 6
9. Writing practice of holiday fonts? P 1—53
10. Numbers P 1-57 Writing exercises
Part II: Hand-painted popular inspirational selection.
1. Warm reminder about time? P2—2
2. Enterprise claims: 10 principle? P2—3
3. Tip: Today P2-4
4. Staff management and team building? P2—5
5. Believe in yourself P2-6
6. Enterprise working atmosphere P2-7
7. Complaint prompt P2-9
The third part is the hand-painted POP marketing skills of pharmacies.
Page 7
1. Hand-painted popular design slimming product "Five Steps" P3-4
2. Single product recommendation tool: "Explosive Card" P3-9
3. valet decoction "Guyuan ointment"? P3— 1 1
4. Lucky draw? P3— 12
5. Monthly regular lottery P3- 13
6. Draw a prize for 38 yuan P3- 15.
7. Membership category: Apply for membership card? P3— 17
8. Membership category: member rights P3-2 1
9. Membership category: buy one get one free P3-24
10. Gift distribution office? P3-25 years old
Expand the full text
_
Read the lottery of quality pharmacies for free ... full text.
Restrictive exemption
Guide length diagram
Transfer to network disk
Send to wechat
Download document
Beijing Baidu Netcom Technology Co., Ltd. 8.0.70 Privacy Policy Permission Description
Copyright: This document is provided and uploaded by users, and the income belongs to the content provider exclusively. If there is any infringement of the content, please report or claim.
Page 8
_
_
_
Choose high-quality pharmacy lottery tickets for you ... 476 member documents
Drugstore lottery plan
1976 people read
Drugstore lottery plan
1000 people read
Pop display of drugstore advertisements
2280 people read
Popular display of pharmacies
4.4W people read
Get all the documents that 1000 people are reading.
According to your browsing, I will organize a data set for you.
_
How to write the popular lottery ticket in drugstore?
FOLDER
_
Writing and Hanging Details of Drugstore Hand-painted POP-Baidu Library
4.3 points
1066 reading
Baidu Library: A Design Scheme of POP Posters in Drugstore that Can be Learned as soon as possible
3.8 points
1049 reading
The number of downloads has soared recently.
Complete works of banners and slogans for pharmacy promotion activities-Baidu Library
2. 1 point
1346 reading
Popular and well written
13 selected documents remaining
_
Go to the APP to get all the collections with one click.
relevant documents
Drugstore lottery plan
Get the full text for free
Drugstore lottery plan
Get the full text for free
Pop display of drugstore advertisements
Get the full text for free
Popular display of pharmacies
Get the full text for free
Discussion on Unfinished Sales Tasks of High-quality Pharmacy —— Model Template (7 pages)
1705 people have seen it.
High quality content
How to write a high-quality work effect model template (7 pages)
1264 people have seen it.
Precious document
High quality anti-kidnapping sketch string word-model template (7 pages)
2089 people have seen it.
Winners of Quality Document Interview-Template Template (7 pages)
2264 people have seen it.
High quality work log template-model template (7 pages)
145 1 people have seen it.
Market survey of competitive product list
76 15 people have seen it
Work arrangement of curriculum standard revision
1908 people have seen it.
Model essay on feasibility study report of express hotel project
2843 people have seen it.
Analysis on Measures to Strengthen the Sampling Management of Power Grid Materials Quality
2640 people have seen it.
Logistics business process
2979 people have seen it.
Seven Skills of Official Document Writing
1754 people have seen it.
Read more
How to write a poster _ How to write a poster of Ejiao:
1, title: The title should focus on the content, so that people can see it at a glance.
Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.
2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly indicate the price and promotion.
If it is a performance poster, it is necessary to write clearly the actors, operas, plays and so on.
3. Time: place, cost. The time and place of the event must be clear.
4. End: Start a new line and write your signature. Write the year, month and day under the name.
Extended data:
Poster design skills:
Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.
1. Composition skills Thickness contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting). This style is just some packaging in packaging composition.
Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
2. Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition of near and far pictures.
The so-called proximity is the most eye-catching part of a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui's earliest instant noodle packaging, the blank background is the first thing to break into people's sight.