In my brother's shop, there are almost no small orders of 1-2, but dozens of large orders often appear. This is also an important reason why many of their stores can still produce high performance even if the location is very biased and the number of people entering the store is small. So, why are their orders bigger than ordinary brands? One of the most important reasons is product classification.
Anyone who knows his brother's brand probably knows that his brother's main product is pants, but he divides them into ten categories among pants that are indistinguishable to ordinary people. Of course, except pants, they have a clear classification of coats, sweaters, shirts and other categories. These commodity classifications must be very familiar to every shopping guide.
How does this classification help large orders? She can let the shopping guide clearly recommend occasions, styles and functions to customers and encourage multiple sets of tries. It may be a little difficult for customers to buy two sets of formal clothes suitable for the workplace at the same time, but it is much easier for customers to buy 1 formal clothes and 1 casual clothes at the same time. My brother thinks that the textured interior is the "coffee companion" of the suit. According to its products, the same suit can be matched in eight different ways.
If this suit is versatile enough, the shopping guide can tell the customer: "You look young and fashionable in this T-shirt, but it becomes very business ... different combinations can go in and out of different occasions." Will customers buy a lot of bottoming shirts and corresponding skirts when they buy this suit? This is the "one-to-many principle" in the big single skill.
The principle of "take more from one" is to use one main item to push three items, trigger the customer's occasion through non-sales, and then trigger the customer's demand for more styles through the occasion, thus increasing the customer's purchase quantity.