Soft text marketing is a common means in network promotion, so how can we do soft text marketing well? 1. Make a "good-looking" theme The title of this article is: In today's era of western fast food culture and shallow reading, it can catch readers' eyes in a very short time. The "eye" of your article is the title. Can you attract the reader's attention? Vision depends on it. Of course, it is not enough to attract people's attention, but also to make people have an impulse to "show it to me". 2. Content strategy Of course, attractive themes are not enough. A good soft article should not only have a "face value", but also have a tasteful article. You can share some valuable methods, some hot topics, or some common sense in daily life, or some warnings that cause harm to everyone. Soft writing is to better shape an "authoritative" brand in readers' minds, so don't hesitate to share it. 3. Being a reader needs "keywords" directly. Every new marketing soft text output means that we are at a distance from potential users. From the customer's standpoint, before the customer finds the problem, clearly give the solution, and take "keywords" as the guide to urge the potential customers to change themselves. Even if you can't see me, I will put up a sign for you to come to me. And these signs are the needs and confusion of consumers. 4. Do soft marketing articles in the right way, not from the brand, but to lay a good foundation. Starting from the story, it will give readers some pressure to see and unconsciously implant the content of the story into their minds, so as to attract more customers through advertising. 5. Easy to understand and do not use technical terms. Most readers are ordinary readers. If you use technical terms too much, your readers will be confused and at a loss. The purpose of marketing soft articles is guidance, not analysis. Technicians have a weak understanding of soft texts. If they don't understand it, they can't achieve their goals. Therefore, people should understand as much as possible, why not write words that are not ethereal and easy to understand. When the content of the article is composed of professional and unfamiliar words, the target customers will always have the idea of giving up reading.