Not just talk, but you need to go into the reader's heart first and find out what the user really wants; If you want to write a copy that makes the reader's heart constantly rippling, even surging, or ups and downs, you must try to establish contact with the cognition, experience and emotion already existing in the reader's (user's) brain, and then find the appeal behind it. Good copywriting must be inseparable from marketing. Dig the most fundamental demands of users, maybe your products can meet many needs of users, but you should cut in from the most effective angle and directly impress users! Being a WeChat marketing circle of friends is not only selling goods, but also your career and your personal brand. You can't make big money by shouting, but resource integration, professional focus and innovation are the king. While doing WeChat business, learn to choose to grow with the brand. Only if you regard this industry as a career will it give you the same return.