1. Different brand attributes and positioning: Fenteng is a large-scale household clothing brand integrating the development, design, production and sales of household clothing products. Founded in 1997, it belongs to Guangdong Hongxing Industrial Co., Ltd., and mainly focuses on the household clothing industry. With the brand concept of "beauty and freedom", it advocates the concept of comfortable, pleasant and sunny life, aiming at creating a "free" wearing experience and a "romantic and beautiful" home life. Fenteng Kean is a fashion underwear brand owned by Fenteng, which was first launched in the spring and summer new product ordering fair of Fenteng in 20 13. It advocates a "caring+"lifestyle and cares more for itself in the noisy urban life.

2. Different product features: Fenteng's products are mainly natural high-tech synthetic environmental protection fabrics such as cotton, hemp, silk and modal, which pay attention to comfort and environmental protection. Fenteng Kean's products pay more attention to the sense of science and technology, comfortable and natural balanced lifestyle, and pay attention to the comfortable minimalist style with natural materials, close to the natural curve of the human body and neat cutting techniques.