1, determine the live broadcast theme.
First of all, we need to determine the theme and purpose of the live broadcast, whether the activity is to attract users' attention to enhance brand awareness or to achieve transformation and increase sales. Only after we have the goal can we make a follow-up plan. Usually, the theme can be set according to different time nodes and big promotion activities.
2. Preliminary preparation
Division of labor: Give division of labor to people in your live broadcast room, including assistant and live broadcast administrator. In case of unexpected situations such as rhythm and malicious connection, let them do a good job of field control in the live broadcast room and activate the atmosphere in the live broadcast room in time.
3. On-site activities and welfare introduction
After officially entering the live broadcast, the anchor should initially introduce the activities and benefits of selling goods live broadcast, arouse fans' interest in low-priced activities, retain fans to continue watching the live broadcast, and pave the way for further recommending products.
4. Product description
In the product recommendation stage, the anchor needs to show a professional attitude, introduce a series of parameters such as product function, design and specifications, and list the selling points and advantages of the product to make the selling points of the product stand out and clear.