In chromatics, the collocation of colors pays attention to contrast, and the artistic rules of contrast are as follows:
1, chroma contrast
2. Brightness contrast
3, purity comparison
4. Color contrast
Get a balance in contrast, thus producing visual beauty. According to the above-mentioned artistic law of color expressing beauty, if the characters on the blue background are more eye-catching, color contrast must be adopted.
Blue is a cool color, and cool color is a retrogressive color in visual perception. Its contrast color is orange. Orange is a warm color and a gradual color. So the words on the blue background should be orange, so the color matching effect will be particularly eye-catching.
Extended data:
Color matching skills:
Coupled with the matching of background and font, the color difference between the two colors is large and will be more conspicuous; The colors are similar, giving people a sense of peace; They are all warm colors, which have great visual impact and give people a warm feeling; Cool colors give people a quiet feeling; Solemn and formal occasions are suitable for black or white background; It is best to use dark blue and gray background for professional and technical content.
What color does the poster on the blue background of the lake look good with? Several problems about the design color of color newspapers and posters. In recent years, the newspaper industry in China has developed rapidly, showing unprecedented vitality. The surge in the number of newspapers has triggered fierce market competition, and colorful newspapers have formed a beautiful landscape. Entering the era of picture reading, color newspaper has won the favor of readers with its gorgeous colors, clear pictures and novel contents. However, due to the progress of science and technology, the inevitability of competition and the aesthetic requirements of readers, the popularity of color newspapers is unexpected, and not all the color newspapers that come out in a hurry are satisfactory. Although many newspapers use color means, they may not achieve the expected objective effect. There are various problems in the color application of colorful newspapers, which can be summarized into four aspects: first, the color is single and lacks contrast; Second, there is no priority and no tone; Third, high purity and lack of hierarchy; Fourth, improper use of color, lack of expressive force of color. There are many reasons for the color problems of color newspapers at present, mainly as follows: first, editors and computers. Second, Art editor, who has professional knowledge of chromatics, did not play an important role, and there was a disconnect between the editing and the job requirements in the publishing process; Third, practitioners do not pay enough attention to color means, thinking that as long as they mark colors according to their own preferences, they are color newspapers, and even improper use of colors will not be recognized as mistakes. This inevitably leads to the generalization of newspapers and the vulgarization of colors. The color of a color newspaper, that is, the printing color, is usually red, yellow, blue and black, that is, the three primary colors plus black. The mixing of three primary colors can produce intermediate colors (two-color mixing) and composite colors (three-color mixing), and the mixing of black can produce ever-changing color effects. Using one color alone is an effect, and using it with other colors is also an effect. This is called color contrast effect. Contrast can be divided into four types: color contrast, lightness contrast, purity contrast and cold and warm contrast. Different color environments have different visual effects. Colors can be divided into the same color and contrast color, cool color and warm color, dark color and light color, etc. As a color newspaper practitioner, you need to master the basic knowledge and laws of color and successfully apply them to your work practice. Only in this way can the color newspaper really be loved and recognized by readers. Let me introduce the use of color first: color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be overall coordination and local contrast, that is, the overall color effect of the home page should be harmonious, and only local and small areas can have some strong color contrast. In the use of color, you can use different main colors according to the needs of the home page content. Because colors are symbolic, for example, tender green, emerald green, gold and taupe can symbolize spring, summer, autumn and winter respectively. Secondly, there are professional logo colors, such as olive green for military police and white for medical care. Color also has obvious psychological feelings, such as cold and warm feelings, advance and retreat effects, etc. In addition, color is also national, and different ethnic groups have great differences in color preferences due to the influence of environment, culture, tradition and other factors. Making full use of these characteristics of color can make our home page have profound artistic connotation, thus enhancing the cultural taste of the home page. Here are some common color schemes: 1. Warm colors. That is, the collocation of red, orange and ochre. The use of this hue can make the home page present a warm, warm and enthusiastic atmosphere. 2. Cool colors. That is, the collocation of cyan, green and purple. The use of this hue can make the home page present a quiet, cool and elegant atmosphere. 3. Contrast tones. That is, colors with completely opposite colors are collocated in the same space. For example: red and green, yellow and purple, orange and blue, etc. This kind of color collocation can produce a strong visual effect, giving people a bright, lively and festive feeling. Of course, if the contrast color is not called well, it will be counterproductive and produce tacky and dazzling adverse effects. We should grasp the important principle of great harmony and small contrast, that is, the overall tone should be unified and harmonious, and there can be some small strong contrast in some parts. Finally, consider the depth of the background color of the home page. Here is a term borrowed from photography, high-profile and low-key. Light background color is called high-profile; The deep background color is called low-key. If the background color is dark, the text color is light, and the light content (text or picture) is set off with a dark background; Conversely, if the background color is light, the text will be dark, and the dark content (text or picture) will be set off by the light background. This change in depth is called brightness change in chromatics. On some homepages, the background color is black, but the text is also dark. Because the brightness of colors is close, readers will feel very tired when reading, which will affect the reading effect. Of course, the brightness of the color can't change too much, otherwise the brightness contrast on the screen is too strong, which will make the reader's eyes unbearable. In short, color is a means and an art, which requires practitioners to constantly explore and summarize to please readers, and only in this way can they be invincible in the fierce market competition. Find a corporate service and go to Pig Bajie. 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