1, Tik Tok advertisement.

Advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds.

Sales method: CPT (the number of rounds of open-screen CPT products is increased from 4 rounds to 8 rounds, with single-round inventory 10000CPM).

GD does not support orientation, but it can support third-party monitoring of exposure and clicks.

Remarks: CPT sales must be submitted at least 5 days in advance, and CPM sales must be submitted at least 3 days in advance.

2.Tik Tok information flow advertisement

Material types: horizontal video and vertical video.

Sales method:

GD (Single Page Advertisement): Click on the advertiser's avatar, nickname, title idea, "Details" tab, "View Details" banner at the bottom and "View Details" button on the mask, and slide the video content to the right to enter the promotion landing page; Support likes to interact, do not count and show likes, and do not support comments and forwarding; Advertisers don't have a Tik Tok account, so they can't pay attention to it. They don't have a Tik Tok homepage. Directing is not supported, and third-party monitoring of exposure and clicking is supported.

GD (Native Advertisement): Click on the advertiser's avatar, nickname and video content and slide to the right to enter the Tik Tok homepage of the advertiser; Click the title idea, the "Details" tab, the "View Details" banner at the bottom and the "View Details" button superimposed to enter the promotion landing page; Support likes, comments and forwarding, and support paying attention to the Tik Tok account of advertisers.

Bidding advertisement: application download and landing page promotion are supported, but landing page-card coupon advertisement is not supported; Support cpc, ocpc, cpm and ocpm charging types; At present, it supports the orientation of region, age, gender, first activation time, Android version, ios version, network, operator, mobile phone brand and so on. For the time being, orientation such as app behavior classification and interest classification is not supported.

3. Tik Tok sticker product introduction:

Product advantages:

The usage scene is native, users take the initiative to use it, with high acceptance and long interaction time;

Stimulate users to actively spread, and after sharing the spread, trigger secondary use;

The advertising forms are vivid, which improves the brand's goodwill among Tik Tok users.

Product price: selling price: net price of 300,000 /7 days.

Location: 4th place in the first row of Tik Tok sticker column for 3 days, random location for 4 days, continuous purchase. Need to design a variety of stickers to ensure weekly replacement 1 time.

This product is non-standard, quantity is not guaranteed, and third-party monitoring is not supported.

Tik Tok has the final decision on whether the sticker meets the online standard.

4.Tik Tok talent cooperation product introduction:

Content customization: To provide customers with video content customization in line with Tik Tok.

Talent marketing: using the influence and creativity of talents to spread brand marketing content.

Native communication: Daren cooperation videos can enter the recommendation stream normally and spread natively at Tik Tok station.

Secondary transmission: Video content can be transmitted on other platforms for secondary transmission (only for videos with Tik Tok watermark).

Video topping: the video will be topped on Daren's personal page for 5 hours, and Daren will not add video during the protection period.

Video retention: cooperative videos can be retained under Daren account for three months and continue to spread. There are two ways to advertise. One is to go through official channels, which has good effect and promotion, but the cost is high. The other is that fans advertise with their own scoring accounts, which is low in cost and less exposed than the official. Tik Tok has four advertising forms, namely, open screen advertising, information flow G advertising, sticker advertising and cooperative advertising. The first two are general types of advertisements, and the specific prices can refer to the following publishing prices. The latter two requirements are relatively high, and platform applications need to be submitted. Next, Shenzhen Houtuo will introduce these four kinds of advertisements of Tik Tok to you in detail.

Tik Tok advertising product introduction:

1, Tik Tok advertisement.

Tik Tok's open-screen advertisement is divided into three forms: static 3 seconds, dynamic 4 seconds and video 5 seconds.

Sales method: CPT (the number of rounds of open-screen CPT products is increased from 4 rounds to 8 rounds, with single-round inventory 10000CPM).

GD does not support orientation, but it can support third-party monitoring of exposure and clicks. Open screen advertisers do not support any orientation that increases exposure.

2.Tik Tok information flow advertisement

Appears in the fourth recommended channel of Tik Tok APP, with the advertising duration of 5 s-30 s, and each user can watch 1 advertisement at most every day; Each advertisement only shows 1 time to each user, and the same material can only be put in 1 day at most. Repeated delivery of the same material in various forms is not supported.

Bidding advertisements can be put into operation directly on the platform of today's headlines, and the formats are divided into four types: video, group pictures, big pictures and small pictures.

3. Tik Tok sticker

When users shoot, they can download and use brand-customized Tik Tok stickers in the sticker bar. There are two types: 2D face pendant sticker and 2D foreground sticker. Tik Tok sticker column is ranked fourth in the first row for 3 days, and the position is random for 4 days. It needs to design all kinds of stickers to ensure that it is replaced 1 time every week. This product is non-standard, quantity is not guaranteed, and third-party monitoring is not supported. The advantage of this form is that the user experience is very good. Users take the initiative to use, high acceptance, high sharing and communication rate, suitable for strong cooperation between big brands. The price is 300,000 /7 days.

4.Tik Tok talent cooperation

Tik Tok talent cooperation refers to the advertising service that Tik Tok talents make and release commercial promotion videos for advertisers. Daren provided the creative script of the text version of the video according to the customer's shooting requirements. After the text version of the shooting script is confirmed, enter the video shooting session, and the video duration is 15s. After the video content was confirmed, Daren sent it out with his Tik Tok account at the time specified by the customer. Moreover, this native video is placed at the top of Daren's personal page for 5 hours. During the protection period, Daren does not add videos, and the cooperative videos can be kept under Daren's account for three months.

Advantages: Content customization: provide customers with video content customization in line with Tik Tok.

Talent marketing: use the influence and creative ability of talents to realize the original communication of brand marketing content: the video of talent cooperation can enter the recommendation stream normally and realize the original communication at Tik Tok station. Sticker demonstration: Experts' demonstration of the use of stickers will promote the exposure and utilization rate of commercial cooperation stickers.