1, specifying the purpose of the meeting.
Before starting a salon, you should first make clear the purpose of the meeting and what effect you expect to achieve through this meeting. Once the direction is established, the next activities will have a clear direction. The purpose can be determined by opening new stores, developing new customers, cultivating the loyalty of old customers and expanding the popularity and influence of beauty salons.
2. Determine the theme of the activity
The theme of the activity is determined by the beauty salon and the cooperative unit, and the promotion theme is mainly determined according to the purpose of the activity. The theme should be clear and attract customers' attention.
Step 3 communicate with lecturers
After the purpose and theme of the activity are determined, the next step is to communicate with the conference lecturer to confirm the conference address, course content and process, preferential scheme, items prepared in advance and main products. At this stage, communication with lecturers should be timely, and questions should be raised in time.
4. Determine the future publicity plan.
After defining the main purpose of the meeting, the items in the beauty salon, the consumption ability and habits of customers and the inventory, the next step is to formulate a preferential plan that is attractive enough to help the on-site sales. The general principle is to promote the product sales of beauty salons and strengthen customers' image of beauty salons.
Matters prepared by Salon Club
1, site selection
It is best that the meeting room size of the local hotel is consistent with the number of customers, not too many times, and it is ideal to choose the stage and spotlight. In order to ensure the atmosphere of the scene, the sound effect must be good, there must be a wireless microphone and whiteboard, and curtains should be drawn to check whether the indoor lighting is bright enough.
2. Prepare related articles for field use.
Including banners, preferential schemes, scissors, lottery boxes, receipts, notes, pens, demonstrations, exhibits, calculators, whiteboard pens, sign-in books, prizes, gifts, etc.
3. Relevant rewards
Before the salon meeting, beauty salons should formulate awards for beauticians to better motivate beauticians to create achievements for beauty salons. The specific formulation of the reward scheme can involve employees and solicit their opinions to the maximum extent.