Recently, Procter & Gamble was fined 200,000 yuan for false propaganda and got a hot search in Weibo. Moreover, we will find that if a brand has a good image in the eyes of consumers, but if it involves false propaganda, it will definitely affect the image and impression of the brand itself in the eyes of consumers. As a brand, it should not deceive consumers while maintaining its own image.

1. Sincere to consumers. For consumers, they all want to buy practical and cheap products, and with the development of the times, consumers now attach great importance to the quality of goods. Therefore, as merchants, they must be honest enough to treat consumers, so that consumers will have a better impression of products in the process of consumption, and the number of sales will naturally increase. So the key is to look at the quality of goods, which is a key. If it is false propaganda, it is likely to lead to the collapse of the product image.

2. Brand maintenance. For such a big brand, it is very important to do a good job in advertising, because if advertising exaggerates the function of a product too much now, it will actually lead to consumers' cognitive errors and false publicity effects, which will not only have a negative impact on their own brands, but also be a deceptive propaganda means for consumers, which will lead to consumers' unclear understanding of the function of the product and lead to blind purchase. If businesses only cheat consumers for commercial interests, they will.

Whether as consumers or enterprises, we should examine the impact of advertising on our lives. When we buy a commodity, we need to pay attention to the real function of the commodity, not the various propaganda of advertisements. Although advertisements play a great role, they should be more pragmatic and sincere because we can't live without mobile phones, computers and other electronic devices now.