In fact, similar writing techniques have been very popular abroad, but they are not suitable for the consumption psychology of Chinese people. The magnetic copywriting technique is more subtle in the application of persuasion logic and psychological skills, which is more in line with the psychological transformation process of ordinary consumers, so the effect is remarkable.
Generally speaking, first of all, the writing skills of magnetic copywriting have a relatively fixed logical structure, and its core three parts are 1) * * vibration 2) magnetization 3) attraction, which are similar to the two classic advertising logics AIDA (concern, interest, desire, action transaction) and PPS (problem, incitement and solution), with obvious differences. The similarity is that everyone needs to clearly understand the selling points of products, the difficulties or interests of customers, and skillfully combine these two points to promote purchase. The difference is that the magnetic copywriting technology emphasizes finding the * * * vibration point with the customer first, then affecting the customer's values, approaching the customer's subconscious core, where it affects the customer's emotions (magnetization), and finally completing the customer's purchase (touching) through a series of skillful ending techniques.
The main components are as follows
1. file header (including eye-catching pictures and text descriptions)
2. Titles (there are five kinds of titles in total).
(* * * Vibration)-Close to the customer's subconscious.
3.*** Vibration reproduction
introduce oneself
5. Customer problems and incentives
6. Product introduction
(Magnetization)-Change customers' cognition and mood in the core area.
7. Customer testimony
8. Value statement
(Mobile)-Inspire customers' expected actions.
9. Gift Plan
10 product quotation strategy
1 1. Customer commitment
12. Ending skills
The whole process uses a lot of consumer psychological factors. It's a long story, so let's experience it yourself. Real sales is not a game of numbers, but actually a game of strategy and skill. Good sales copy and ordinary sales copy can differ by 50% or more. You will also use some psychological suggestion techniques.
For example, in the title, using people's curiosity and greed, you can use "I have a secret, 5 minutes." . . . . "The five basic human emotions are love, pride, fear, guilt and greed. Everything you can use.
For another example, in the closing stage, you should know from the beginning what you want the customer's "expected action" to be. Sometimes, the expected action is not necessarily a transaction, but just a visit to a website or a phone call. Your goal is to achieve changes in customer behavior. The old method is to adopt a flexible method. Do you want to buy one or two, pay by installment or in three installments? A more strategic approach is to stimulate the imagination of customers with magnetization skills before choosing. "When you go back with this product, you will. . . . ""As a member, you will soon. . . . . ""I can almost imagine where you go home. . . . . )
In more detail, you can buy the book "Magnetic Marketing Copywriting Technology" and read it yourself, which will be very rewarding.