Georgia, USA 1885

1On May 8th, 886, he wanted to invent a drink, which many people who need nutritional supplements like to drink.

That day, he was stirring the prepared drink and found that it had the functions of refreshing, calming and relieving headaches. He added syrup and water to the liquid, and then added ice cubes. He tasted it and it was delicious, but when he poured the second cup, the assistant accidentally added soda water (carbon dioxide+water), which was even better this time.

Partner Frank M.Robinson was inspired by two ingredients of syrup, namely coca leaves and cola nuts. For unification, Robinson changed Kola's K to C, and then added a horizontal line between the two words, so Coca-Cola was born. The first cup of Coca-Cola sold for five cents.

A brief history of Pepsi development;

After 17 years of success, Bradham thought that the price of sugar would rise sharply, so he used a lot of assets to buy sugar. However, contrary to expectations, the price of sugar fell instead of rising, thus evaporating a lot of wealth. His Pepsi was declared bankrupt on 1923.

By 193 1, Pepsi was acquired by Charles G. Guth, chairman of Loft Candy Company, making it appear on the market again. 1940, Pepsi launched a national advertisement, and its advertising theme "Nickel Nickel" was quite popular, and it was also translated into 55 different languages. Pepsi has achieved great success by selling recycled bottles, and the price is cheaper than Coca-Cola.

Therefore, it was once called "the drink of the lower class", regarded as the drink of blacks in the United States and regarded as the drink of French in Canada. In order to transform its image, Pepsi advertised in the 1950s and found many celebrities as product spokespersons, which made its sales almost equal to that of Coca-Cola, but it did not surpass it in the end.

In the 1960s, Pepsi began to change its strategy, taking young people as its selling point. 1964, Pepsi began to introduce a sugar-free light version. In 1980s, the competition between Pepsi and Coca-Cola became more intense. PepsiCo launched a series of challenges-themed advertisements, which reduced the sales of its competitors. Not to be outdone, Coca-Cola launched an advertisement with the theme of "New Coke".

Extended data:

Coca-Cola's vigorous development and great success have attracted competitors to follow suit. They changed the name and logo of Coca-Cola slightly and put it on the bottle. Once, Koka-Kola, Koca-Nola, celery? Coke, cola and other products have mushroomed in the market.

Faced with a large number of counterfeit products, the Coca-Cola Company cooperated with the bottling plant, requiring the bottling plant to submit a new bottle design scheme, requiring that the design must be unique, so that even in the dark, Coca-Cola can be identified by touching or even broken fragments.

Root Glass is located in Treehot, Indiana. Alexander SaMearson of the company designed this unique arc-shaped bottle body and registered a patent on191511.06.

In order to adapt to the bottling equipment at that time, the bottle was mass-produced in 19 16 after being modified and slimmed down. In the following 40 years, the curved bottle was the only packaging bottle used by Coca-Cola Company, and it was not until 1955 that the oversized packaging bottle was introduced.

1960, Coca-Cola arc bottle was approved as a registered trademark by the US Patent Office. This bottle shape is used from new aluminum bottles to 2-liter family bags.

reference data

Baidu Encyclopedia-Coca Cola

Baidu encyclopedia-Pepsi cola