1992, "ancient and modern brand" products were rated as "Shanghai famous brand products".
1992, the trademark "Gujin Brand" was recognized as "Shanghai Famous Trademark".
1993 10, awarded "China Time-honored Brand" by the Ministry of Internal Trade.
1June 1995, the first city chain store opened in Wujiaochang, Jiangwan, the city, breaking through the traditional single-store sales model.
In August, 1995 opened the first chain store in other provinces and cities in Nanjing, Jiangsu Province, and implemented the business strategy of "brand chain going to the whole country".
From June 65438 to June 0996, a wholly-owned underwear factory with international advanced level was built in Pudong New Area, Shanghai, which developed, designed and produced six series of products synchronized with international fashion, opening a new chapter in the history of the integration of ancient and modern commerce and trade.
During the period of 1996, a nationwide campaign was launched to solicit ancient and modern advertisements. From nearly 10,000 solicitation letters nationwide, "ancient and modern bras, once worn, enhance beauty" was selected as ancient and modern brand advertisements, which spread all over the country.
From 65438 to 0997, ancient and modern bra advertisements boarded the North-South Elevated Road in Shanghai, which triggered great social discussions and comments. Since then, ancient and modern bra advertisements have broken through the secular prejudice and boarded the nanpu bridge.
1998 recruited spokespersons for "ancient and modern" products nationwide, and initiated domestic underwear brands to adopt international practices to enhance their brand image.
In August, 1999, the celebration of national top 100 chain enterprises was held in Shanghai. During the celebration, the dynamic window performance of underwear was initiated, which had far-reaching influence. Domestic media rushed to report, and CCTV news programs directed the performance.
In 2000, we launched the brand promotion activity of "Let Beauty Spread its Wings-Ancient and Modern Brands Go to Wan Li Road". Starting from Shanghai and passing through nine major cities such as Lanzhou, Xi 'an, Chengdu, Chongqing, Wuhan and Beijing, it took a month, and the beautiful whirlwind of underwear in ancient and modern times blew everywhere.
In 200 1 year, the company passed the ISO900 1 quality system certification. Manage the whole process of product design, production, sales and service in strict accordance with international standards.
On Mother's Day in 2002, a large-scale exhibition "Mommy Carnation, Caring for You from Ancient Times to Today" was held in Dongan Market in Beijing, and the ambassadors' wives from all over the world were specially invited to participate in the selection and award ceremony.
In 2002, foreign capital was introduced, and the ancient and modern underwear factory was transformed into Shanghai-Hong Kong joint venture underwear manufacturing co., Ltd., and advanced foreign product design concepts and production management mechanisms were used to enhance the market competitiveness of ancient and modern products.
In 2003, Shanghai-Hong Kong Joint Venture Gujin Underwear Manufacturing Co., Ltd. moved to a new factory area of nearly 10,000 square meters.
At the beginning of 2003, an ancient and modern flagship store with a business area of about 1000M2 was built in Huaihai Middle Road, Shanghai. Gather international famous brands, integrate ancient and modern considerate services, and realize the fashion zero-distance contact between Shanghai and Paris and Milan.
At the beginning of 2003, the seventh annual meeting of the national ancient and modern underwear chain and the celebration of 300 national ancient and modern underwear chains were held in Shangri-La Hotel, Shanghai. The inspiring poetic musical Neon on the Sea shows the pursuit of beauty in the past fifteen years.
At the end of 2003, the 8th National Chain Store Annual Meeting and New Product Exhibition was held in Hilton Nanjing Hotel, which showed the new development of ancient and modern brands from Shanghai to the whole country and radiated the Yangtze River Delta. Representatives of 355 chain enterprises in China gathered together to seek unprecedented development in the future.
In September 2004, the ancient and modern chain stores opened to Lhasa, the roof of the world. Except Taiwan Province, Hongkong and Macau, ancient and modern chain stores have spread all over the country.
In 2004, Gujin Underwear Manufacturing Co., Ltd. developed and comprehensively launched ERP manufacturing system management software to further improve the quality and efficiency of enterprise management.
In 2004, ancient and modern products participated in the China Famous Brand Export Europe Exhibition held in Birmingham, England and the Shanghai Famous Brand Products Exhibition held in Lyon, France.
On June 5438+ 10, 2005, the 9th National Chain Annual Conference and New Product Exhibition was held in Shanghai International Convention Center, and a large-scale poetic musical Dazzling the Past and the Present was created and performed.
In 2005, the company fully implemented the ERP software management of commercial sales system, and strengthened and integrated the comprehensive management of data and information in warehousing, wholesale and retail according to the requirements of modern logistics management.
The company and the "ancient and modern brand" products have won the main honorary titles of the city and the whole country over the years.
Introduction of ancient and modern underwear enterprises:
Shanghai Gujin Underwear Co., Ltd. is located in the prime location of Huaihai Middle Road, a prosperous and elegant commercial street in Shanghai. Founded in the 1940s, it is a well-known enterprise of "China Time-honored Brand" certified by the Ministry of Internal Trade. Since 1988, it has become a brand leader after years of continuous development of 10.
Shanghai Gujin Underwear Co., Ltd. is a well-known underwear professional company integrating industry and trade in China, and is an "old Chinese brand" enterprise awarded by the Ministry of Internal Trade. The company has a world-class underwear production line, developing, designing and producing six series of products, such as "ancient and modern brand" bras, fancy underwear, adjustable corsets, casual nightdresses, trendy swimwear, beach clothes and bodybuilding underwear, which are comparable to similar products in the world and have passed the ISO900 1 quality system certification. Products are exported to more than ten countries and regions such as Hong Kong, Japan, Italy, France and the United States.
By developing chain stores, the company has established more than 300 chain stores and 14 offices nationwide, forming a nationwide marketing service network.