However, before he officially entered CCTV, Xing Zhibin was always "supercharged".

At the age of two, Xing Zhibin walked into the newly liberated Beijing under the leadership of his parents.

Born in a teacher's family, Xing Zhibin was carefully cultivated by his parents since childhood.

/kloc-After graduating from high school at the age of 0/7, Xing Zhibin jumped the queue and came to Ningjin, Hebei.

Because of her good voice, she was arranged to be an announcer at the commune radio station.

Because of his strong business ability, Xing Zhibin was transferred from the commune radio station to Daxing County radio station.

In Daxing County Radio Station, Xing Zhibin stayed for many years.

During this period, she met her boyfriend who worked in the aerospace department.

The turning point of fate happened at the age of 26.

The person who brought her a turn for the better was a man named Song.

At the end of 1973, Song left Beijing and went to his father-in-law's house in Daxing County, a suburb of Beijing.

His position is extraordinary. In an era when televisions were still rare,

Song used to be the director of recording department at Beijing TV Station (the predecessor of CCTV).

There was nothing to do during the Spring Festival. One day, he accompanied his family to package jiaozi.

At that time, although every household didn't have a TV, every household had a small speaker.

He wrapped jiaozi and listened to the news broadcast on the loudspeaker.

This is the news broadcast by the local county radio station. Listening to Song's words, I couldn't help but put down my face.

Song Fu Pei was fascinated by the announcer's voice on the loudspeaker.

The announcer has a good voice, strong sound quality and strong sense of rhythm, which sounds very imposing.

The more songs Fu Pei listens to, the stronger he becomes. He is still thinking in his mind.

Is this the local announcer in Daxing County? Or Voice of China Radio?

If it is the latter, how come this announcer's voice has never been heard before?

After much deliberation, Song committed an occupational disease.

Anyway, it is in Daxing. Just go to the county radio station.

Just as Song was thinking about going to the radio station the next day, something happened to the unit suddenly, and he hurried back.

This favor was gradually forgotten by Song.

In a blink of an eye, more than half a year has passed.

That day, Song was busy at work when his colleague suddenly came in with a young girl.

"This is the announcer Xing Zhibin of Daxing Radio Station. His business ability is very good. "

On hearing colleagues say that this young man is from Daxing, the voice he heard six months ago immediately rang in Song's mind.

The girl in front of her is of medium height, short hair and looks very capable.

Song immediately handed Xing Zhibin an article and asked her to read it.

As soon as Xing Zhibin finished reading a paragraph, Song was overjoyed.

It's really hard to find a place to get it, and it doesn't take much effort to get it.

He was sure that the girl in front of him was the voice of the man he had heard before.

Song has always been decisive, so he immediately asked Xing Zhibin how he came to our station.

Xing Zhibin can't believe it. After all, there are many processes and procedures from county radio stations to national television stations.

Song seems to see through Xing Zhibin's mind. He comforted her, never mind the formalities, I'll take care of it.

The first thing to go through is political review.

Xing Zhibin's parents are teachers and her boyfriend works in the military and aerospace sector, so this level is very smooth.

The next step is to adopt the secondment procedure.

In the subsequent processing, Xing Zhibin left the officially called program.

This means that Xing Zhibin officially jumped into the TV station from the county radio station.

After all the formalities are done, I personally called a car for Song.

Accompany Xing Zhibin to go through the formalities in Daxing County and bring all Xing Zhibin's luggage back to Beijing.

An alley in Cheng Nan is Xing Zhibin's home.

The car drove to the door, and the family was surprised to see all this.

I wonder if something happened to my daughter outside.

It was not until Song explained the situation one by one that Xing Zhibin's parents were relieved.

Conversely, the family is happy again.

All of a sudden, my daughter won the "golden rice bowl".

Soon, Xing Zhibin devoted himself to the broadcasting work of TV stations.

Listening to her voice, Song was very happy.

He is proud to poach Xing Zhibin, because her business performance is really good.

Going to work to the next level, Xing Zhibin's marriage is also on the agenda.

Because of his low-key personality, the outside world does not know when Xing Zhibin will get married.

However, Xing Zhibin remembers his son's birth very clearly.

Because the Tangshan earthquake happened that year.

Xing Zhibin's husband is Korean, surnamed Park.

Originally she wanted to name her son Zhen.

However, the husband thinks that the earthquake has passed and he should give himself a safe name.

So, there was Park Ning.

At the age of 34, Xing Zhibin officially hosted News Network with Zhao Zhongxiang.

With the participation of Luo Jing, Lu Jing and others, the number of news broadcast announcers is gradually expanding.

At that time, in Taiwan Province, Lu Jing and other newcomers called her Second Sister.

In the eyes of colleagues, Xing Zhibin is a very serious person.

However, only after contact did I know that she gave people a very warm feeling in life.

However, because of the tension at work, Xing Zhibin has been in a state of tension.

All news simulcasts before 1996 were recorded and broadcast.

But even so, the recording and broadcasting time is very close to the broadcasting time at 7 pm.

Most of the time, we start recording and broadcasting about 40 minutes in advance.

Even so, many important news came in a hurry.

Sometimes it's almost seven o'clock and the news hasn't arrived yet.

In this case, you can only record and play at the same time.

CCTV records on the second floor and broadcasts on the third floor.

As soon as the content is produced, the staff will send it to the third floor.

So in this process, the whole column group is in a state of tension.

In addition, Xing Zhibin, as an announcer, will not make typos.

If she was wrong, she was fined 50 yuan at that time.

It is precisely because of the tension and fast pace of work that Xing Zhibin feels very tired after a long time.

Fortunately, her husband and son are her strong backing.

For so many years, my son has never complained about his irregular mother.

With the news broadcast changing from recording to live broadcast,

The announcer's job has become more tense.

Among colleagues, it is recognized that Xing Zhibin and Cyndi Luo have the best professional skills.

During the live broadcast, many important news were temporarily interrupted.

These manuscripts are sometimes written by hand.

There are many sketches and revisions on the manuscript.

Xing Zhibin often reads the draft roughly and can broadcast it normally.

This foundation has amazed many people.

However, with the continuous addition of new people, she felt great pressure.

The announcers who joined later were all college graduates majoring in broadcasting.

Only she has a high school education, and she is seconded from the county radio station.

After feeling this pressure, Xing Zhibin studied in his spare time.

She knew that she had work experience but lacked theoretical knowledge, so she read many theoretical books.

In order to improve her grades, she went to journalism school for two years.

At the age of 48, Xing Zhibin, who has always been low-key, ushered in the first storm.

That year, an advertisement for a slimming belt suddenly appeared on TV.

It is not others who speak for the advertisement, but Xing Zhibin who appears in front of the audience every day.

At that time, advertising forms just appeared on domestic TV.

The outside world and the public still don't understand that advertising is just propaganda, not necessarily the real situation of the product itself.

Therefore, after Xing Zhibin endorsed the advertisement,

Many people think that it is the product of the "national face" platform, and it will definitely have an effect.

For a time, buyers were like a cloud.

10 minute feature film advertisement also made this slimming product famous.

However, to Xing Zhibin's surprise,

After the product was sold, consumers found that it had no effect at all.

While denouncing products and businesses, people also targeted Xing Zhibin.

The outside world has accused her of being an announcer on national television. How can she make false propaganda?

The endorsement storm suddenly pushed Xing Zhibin to the forefront.

Subsequently, she was stopped by the unit for one month.

This storm made Xing Zhibin give birth to the idea of resigning.

She and Zhang Song of China Communication University are old friends for many years.

Old friends once commented on her, her voice was penetrating and she sounded like a machine gun.

However, old friends did not support her choice.

No matter from the perspective of age and business, if she really changes careers at this time, she will not have any advantage.

Later, she continued to do broadcasting work step by step.

In a blink of an eye, it was 2006. Xing Zhibin is 59 years old, and he is nearing retirement age.

And in the program group, this year also ushered in the new Kang Hui and Li.

At that time, there were rumors that Xing Zhibin was about to retire.

In fact, 60-year-old Xing Zhibin did reach retirement age.

However, CCTV deliberately rehired her for two years.

So until 2009, Xing Zhibin still appeared in the audience's field of vision.

This year, Luo Jing, younger than her, died of cancer.

This incident strengthened Xing Zhibin's determination to resign.

On June 6, 2009, after hosting the last issue of News Network,

Xing Zhibin bid farewell to the studio where he worked for 28 years. Over the years, her broadcast has never gone wrong.

After retiring, Xing Zhibin once said that he would leave all his time to his family.

After all, over the years, because of the particularity of work,

She doesn't have more time to spend with her family.

At that time, an outsider asked if he would be like his old partner Zhao Zhongxiang.

Participate in some TV programs again.

Xing Zhibin said that he had no such plan.

However, just three years after Xing Zhibin retired, the controversy came one after another.

It was June 20 12, and an advertising video imitating the form of news broadcast was widely spread on the internet.

Xing Zhibin in the video is promoting a food company.

After watching this advertising video, netizens exclaimed that this is the rhythm of the night festival.

Just when the outside world questioned, the company came out to clarify that the video did exist.

However, the video is not an advertisement, and it has not been broadcast on media platforms such as TV.

This video is a Spring Festival gift prepared by the company for various dealers.

Xing Zhibin was asked to make this video, the company said.

Because the dealers are all older people, Xing Zhibin is highly accepted.

The company also said that there is more than one version of the video.

They asked Xing Zhibin to record many versions, especially for each dealer.

So in the company's view, Xing Zhibin, as the spokesperson of the product,

It is understandable to record the New Year video internally.

I just don't know at which link, someone put one version of the video online.

In CCTV, although announcers and presenters are not allowed to participate in the shooting and endorsement of commercial advertisements,

But at this time, Xing Zhibin has retired.

In other words, even if this video advertisement is actually broadcast,

Xing Zhibin has the right to choose whether to make such an advertisement.

At that time, some people thought that as a former "national face",

Lowering your status to shoot this kind of advertisement is itself a manifestation of insecurity at night.

But some people think she is a retired citizen.

As long as the content is legal, no matter what product she endorses,

There is no need for outsiders to make irresponsible remarks.

Nowadays, with the growth of Xing Zhibin's age, there is less and less news about her.

Occasionally, someone posted on the Internet that he had seen Xing Zhibin presiding on the stage at someone's birthday party.

It can be seen that no matter how low-key Xing Zhibin is, he still can't escape the label of public figure.

Xing Zhibin once said that it was a personal opportunity that hit the arrangement of the leader.

Then enter CCTV smoothly.

When I was an announcer, I never felt like a public figure.

However, it regularly appears on TV screens of thousands of households every day.

You will still be remembered by the public.

So, unless you disappear completely,

Otherwise, no matter what you do in public, the outside world will soon know.

So, since she's an ordinary person,

However, the career she once engaged in made her not so ordinary.

Text | Nancy