1. horizontal comparison: to what extent do the developed economies in the world pay attention to and invest in their own health?
Second, the psychological impact and health concerns of the COVID-19 epidemic on ordinary people;
Third, the support and guidance of macro policies;
Fourth, how do ordinary people participate in this opportunity to get rich;
When you think of future industrial opportunities, you may think of high-tech industries such as artificial intelligence, 5G, chips, hyperuniverse, blockchain, biotechnology and brain science. As a senior Internet practitioner, I agree with everyone's recognition of the above industries. I quite agree that people just do these nouns as ordinary people. How many people know how many scientists are behind these nouns &; Engineers work around the clock to solve key problems, and today we still have people stuck around our necks in many places. I can only say that the distance between these industries and ordinary people is the distance between neon lights and the moon. What I want to say is an industry that all of us can do as ordinary people.
First look at the current situation of the health industry in the domestic market and then cut to the chase;
At present, as long as the health industry is mentioned, everyone's subconscious mind is often equivalent to health care products. Then I'll start with health care products and tell his family about the current situation.
The backwardness of the medical industry is caused by the loss of trust by three waves of people:
The first wave of people: traditional direct sellers, basically introduced directly from foreign models, once made the health industry basically embark on the road of pyramid schemes. I believe that today, everyone must occasionally hear that someone around you is caught in the whirlpool of pyramid schemes. Later, the management department began to manage this industry, and the industry began to standardize. It is still those foreign brands and domestic large and medium-sized enterprises that are regulated, and many small and medium-sized micro-health industry enterprises are still playing the edge ball.
The second wave of people: health care products specializing in the elderly market-conference+tourism model: this wave of people touched countless middle-aged and elderly groups with emotional cards and small favors, and at the same time fooled the "old, weak, sick and disabled" and the lower social groups. They moved from first-and second-tier cities to third-and fourth-tier cities. It is this wave of people who make the market reputation worse and worse!
The third wave of people: WeChat business people-products are often relatively simple and have no harm to other bodies of society. They used the model of WeChat+historical direct sales to open up the market, which made the reputation of their subordinate agents not very good. In addition, the previous exaggeration and boasting of the WeChat business group are very unreliable and disgusting.
Let's take a look at the main sales channels and proportions of the big health industry at present:
1. horizontal comparison: to what extent do the developed economies in the world pay attention to and invest in their own health?
According to the statistics of World Health Organization &; According to international experience, when the country's per capita GDP reaches 3,000 US dollars, people's health concept and healthy consumption will make a qualitative leap, and China is moving towards such a node of a big health industry, which also means huge business opportunities. The big health industry advocates a healthy lifestyle, which is not only' treating diseases' but also' preventing diseases'; Eliminate sub-health, improve physical fitness, reduce pain, and do a good job in health protection, health management and health maintenance; Help people change from the way of overdrawing health and fighting diseases to a new health management model of caring for health and preventing diseases. Nowadays, digitalization and intelligence have entered all walks of life and become one of the important forces to promote the healthy and rapid development of the economy.
Second, the psychological impact and health concerns of the COVID-19 epidemic on ordinary people;
202 1 Investigation on the cognition and use of nutritional supplements shows that nearly 70% of the respondents in China take vitamin/nutritional supplements every week, with an average of 2-3 times per person, and the main monthly expenditure ranges from 10 1- 150 yuan (26%) to 65438.
This shows that due to the impact of the epidemic, ordinary people pay more attention to health. As we all know, "the body is the capital of revolution", and a healthy body is the starting point of wealth. No matter how many numbers follow "1" without the text, they are meaningless and will not exist.
How can a healthy body enjoy a better life? My philosophy is: enjoy a good life healthily! I believe most people think so, too.
Third, the support and guidance of macro policies;
Long before the outbreak of the epidemic, the policy launched the Healthy China Action 20 19-2030, with the concept of "great health, great health", adhering to the principle of giving priority to prevention and combining prevention with treatment, focusing on the grassroots, taking reform and innovation as the driving force, paying equal attention to Chinese and Western medicine, integrating health into all policies, focusing on major diseases and some outstanding problems, and implementing 15. The government, society and individuals should work together to establish and improve the health education system, promote the transformation from treating diseases as the center to health as the center, and improve people's health level.
By 2030, the health literacy level of the whole people will be greatly improved, the healthy lifestyle will be basically popularized, the main health influencing factors of residents will be effectively controlled, the premature death rate caused by major chronic diseases will be significantly reduced, the average healthy life expectancy will be greatly improved, the main health indicators of residents will rank among the high-income countries, health equity will be basically realized, and the relevant objectives of the "Healthy China 2030" planning outline will be basically realized.
Fourth, how do ordinary people participate in this opportunity to get rich;
Businessman's point of view: start your own business, open your own shop, purchase goods and sell them. This is really a challenge for many people;
First of all: it is difficult to distinguish the advantages and disadvantages of goods, and the purchase channels are not clear;
Second, its own operating costs are also high, because it is difficult to control the comprehensive costs without the initiative;
Third, it is difficult to start in the early stage and form a system of self-promotion. Simply put, I don't know how to do it;
Fourth: there is no external help, no industry platform learning opportunities;
Businessmen generally need to participate in order to find a systematic operation to ensure the provision of high-quality goods and controllable operating costs. You can join the industry circle to exchange learning opportunities, that is, to take advantage of entrepreneurship.
Businessman's point of view: to become a regional agent of a brand;
First of all, it is difficult for a single brand and a single category to meet the needs of market customers;
Second, it seems that this region is unique, and it is actually difficult to form a promotion system;
Third: it is difficult to meet the needs of the development of the Internet era and rely on offline;
Fourth, because it is difficult to unite all the forces that can be United in the region exclusively, it is even more impossible outside the region;
If businessmen want to participate, they must find a business model that conforms to the future development trend, such as online and offline integration, and mutual linkage between headquarters and regions.
Talk about the next article from the perspective of entrepreneurs;