1. Aerial view before the opening ceremony. Complete the design and production of aerial view before June 8.
2. Sand table: Sand table will be made before June 9, and the company will complete the production (size, apartment type, etc. By the end of June.
3. On-site photos: The on-site shooting of the garden will be completed before June 2, which will be mainly used for real-life photos for future publicity.
4.DM sheet: the design and production shall be completed before June 5, and the printing work shall be completed before June 10 (determine the printing quantity and specifications, etc.). ).
5. Loushu: After the scene shooting and aerial view production are completed, the design work should be completed before June 15, and the printing work should be completed at the end of the month.
6. On-site billboard: completed before June 20th, where to do it? How come?
Before July and June 10, complete the bird's-eye view of the advertisement and the production of light boxes in the sales department near 10 square meters.
At the end of 8.6, the planning report of the opening activities should be completed and implemented.
9. Before June 20th, implement the customer management system forms and advertising evaluation methods in the sales process to the sales center.
10.6 Implement the garden sales training plan (X to the training details, process, content, lecturers, time, etc. ).
Second, the advertising plan will determine the advertising language before June 15.
2. Determine the content of the opening advertisement before June 15, and design the advertisement sample.
3. Forecast the opening advertisements before June 20th.
4. Make an advertising media plan before June 20th.
5. After evaluating and adjusting the opening advertisement, formulate the advertisement content in the prosperous period of sales, and design and make the sample advertisement.
Copy of Work Plan 2 Work Plan
(1), work together with the sales department to expand market share, establish sales channels, and strive to improve the hotel market share.
(2) Make statistics on the history of guests, especially permanent guests and business guests, and plan to establish the first-hand information of reception desk in the form of "permanent guest card".
(3) Continue to implement the commission reward system for selling houses to stimulate the sales awareness of the front desk and promote its enthusiasm. The receptionist should grasp the room rate flexibly according to the market situation and the check-in situation on the same day while giving preferential policies to the hotel, emphasizing that "as long as the guests come to the front desk, they should try their best to let them stay and strive for more occupancy rate."
(4) Analyze the room occupancy rate and rent amount in the form of statements every month, and discuss the reasons, so that employees can see the actual situation of the hotel, "participate" in management, and clearly understand the actual attitude of hotel room rental.
(5), pay attention to the coordination between departments. Friction will inevitably occur between departments in their work, and the quality of coordination in their work will also be greatly affected. The front office is the central department of the whole hotel, which has close working contact with rooms, sales, catering and other departments. If there is a problem, you should take the initiative to coordinate with relevant departments to avoid things getting worse.
Step 2 manage
(1), according to the hotel and front office management rules and regulations, post standard operating procedures, employees are strictly required, and employees who violate the system are punished accordingly.
② Service quality is the essential feature of hotel brand. To establish a good brand image, the first thing is to grasp the quality of employees and the service quality of employees. In order to better strengthen the service of the department, the assistant manager of the lobby will supervise and inspect the hygiene and service quality of the front hall every day.
(3) As always, do a good job in the department's health quality, gfd and courtesy inspection, create a high-star hotel atmosphere, and provide better services for guests.
(4) Establish detailed rules for the evaluation of "excellent employees", recommend candidates according to departmental positions, and all employees of the department will reward excellent employees.
⑤ Carry out the concept of "using fewer people and using good people", so that one person has more responsibilities and one post can do many things. The switchboard cooperates with the front desk, which is on duty at the gate and has sufficient personnel. Familiarize everyone at the front desk with the work of this department. Serve the guests better.
The geographical location of our hotel is limited. In order to continuously enhance the popularity of the hotel, the front office staff are required to provide warm and meticulous information services for every guest who enters the hotel to attract more individual guests.
⑦ By controlling the service quality and hygiene quality of employees, correcting them in time, and providing personalized and characteristic services for guests on the basis of standardization, we strive to make every guest who has been to Leiden leave a deep and beautiful impression. The most important thing is to use the publicity and word-of-mouth effect of the guests to increase the reputation of the hotel.
(8) Carry out standardized and procedural training. Provide special training for the front desk staff in terms of front desk service, skills of selling houses, information service, handling of common problems, and skills of error correction.
Pet-name ruby, housekeeping department and front office department hold regular coordination meetings, which are presided over by department heads in turn every month. Employees are welcome to attend. Employees from different departments ask questions and relevant departments coordinate. After the coordination meeting, the presiding department will distribute the coordination contents to relevant departments in the form of memos, which will be implemented by the system in the future.
Third, the training plan
The front office knows that it is impossible to make great progress without training, and organizes employees to carry out various forms of training: on-site training, practical assessment and so on. In April, due to the large turnover of post personnel, old employees left their jobs, which greatly affected the normal work of their posts. Timely explain the etiquette, modeling, procedures, knowledge, meetings, fire protection and other aspects to new employees who have just joined the company.
Training, instilling some service details and concepts in time, so that new employees can enter the service work as soon as possible. Combined with the hotel-related training work, the front office post was consolidated and strengthened, and the service level was better improved. In May, the front office will continue to strengthen training to improve the overall quality of employees and improve service quality; Stabilize the labor force and reduce employee mobility;
1. The specific training plan is as follows:
(1), strengthen the training of reservation skills, and constantly improve the room occupancy rate.
(2) Strengthen the visit of in-house guests and strive for more repeat customers.
(3) Conduct standardized and procedural training for each position.
④ Cross-training of business knowledge within the department.
⑤ Summarize, analyze and discuss each post case every month.
⑥ Conduct special training for employees on how to retain guests.
All landowners, do a good job of induction training for new employees.
Today, the 5th and 20th of each month is the training given by the manager to all employees;
Pet-name ruby, staff service consciousness, courtesy, enthusiasm and active service training;
Continue to follow up the standard of special service of the switchboard, and make the meeting that the front office should know, including the famous scenic spots in Hunan, the origin of Changsha, snacks around the hotel, various shopping malls and so on. Every operator is required to know very well and be able to answer freely; We will give some on-the-spot instructions on the answering speed, sound quality and timbre of the telephone operator, so that everyone who answers the phone can hear a "smile" from the operator.
administration department
⑦ By controlling the service quality and hygiene quality of employees and correcting them in time, we will provide personalized and characteristic services for guests on the basis of standardization, and strive to make every guest who has been to Leiden leave a deep and beautiful impression. The most important thing is to use the publicity and word-of-mouth effect of the guests to increase the reputation of the hotel.
(8) Carry out standardized and procedural training. Provide special training for the front desk staff in terms of front desk service, skills of selling houses, information service, handling of common problems, and skills of error correction.
Pet-name ruby, housekeeping department and front office department hold regular coordination meetings, which are presided over by department heads in turn every month. Employees are welcome to attend. Employees from different departments ask questions and relevant departments coordinate. After the coordination meeting, the presiding department will distribute the coordination contents to relevant departments in the form of memos, which will be implemented by the system in the future.
Third, the training plan
The front office knows that it is impossible to make great progress without training, and organizes employees to carry out various forms of training: on-site training, practical assessment and so on. In April, due to the large turnover of post personnel and the resignation of old employees, the normal work of the post was greatly affected. Timely train new employees in manners, body, procedures, knowledge and response, fire fighting and other aspects, instill some service details and concepts in time, and let new employees enter the service work as soon as possible. Combined with the hotel-related training work, the front office post was consolidated and strengthened, and the service level was better improved. In May, the front office will continue to strengthen training to improve the overall quality of employees and improve service quality; Stabilize the labor force and reduce employee mobility; ? 1. The specific training plan is as follows:
(1), strengthen the training of reservation skills, and constantly improve the room occupancy rate.
(2) Strengthen the visit of in-house guests and strive for more repeat customers.
(3) Conduct standardized and procedural training for each position.
④ Cross-training of business knowledge within the department.
⑤ Summarize, analyze and discuss each post case every month.
⑥ Conduct special training for employees on how to retain guests.
All landowners, do a good job of induction training for new employees.
Today, the 5th and 20th of each month is the training given by the manager to all employees;
Pet-name ruby, staff service consciousness, courtesy, enthusiasm and active service training;
Continue to follow up the standard of special service of the switchboard, and make the meeting that the front office should know, including the famous scenic spots in Hunan, the origin of Changsha, snacks around the hotel, various shopping malls and so on. Every operator is required to know very well and be able to answer freely; We will give some on-the-spot instructions on the answering speed, sound quality and timbre of the telephone operator, so that everyone who answers the phone can hear a "smile" from the operator.
Copy of Work Plan 3 Work Plan
There is a saying that the success or failure of a job depends on whether there is a detailed and thorough work plan. I have a positive attitude towards this. Summarize the details of 20xx, and don't forget to plan the future of 20xx. As the saying goes, summing up is the past and planning is the future progress, so I believe that the work of our copywriting department can be smoothly promoted and there will be a lot of serious work planning.
In the second half of 20xx, the work plan of Radio Copywriting Department is as follows:
First, recruit talents.
In order to inject fresh blood into a department, the recruitment activity was carried out during the enrollment of freshmen in September of 20xx. This requirement is to have a certain writing skill, be keen on writing, and have an understanding of the work of the copywriting department. It is expected to recruit 16 people, which will be screened and determined in three stages.
Second, perform your duties.
After the personnel are determined, the tasks are assigned according to the specific requirements of each column and their own conditions, and the officers at 10 level are trained in order to get on the right track quickly.
Three. Filing work
Every week, the manuscript of each program should be stored in the counter set up by the radio station, and someone will arrange it regularly, and separate the corresponding manuscripts and indicate the author's date.
Fourth, relevant systems.
Explain the relevant rules, regulations and requirements of the general meeting of the radio station, the regular meeting of the department and the duty, make clear its importance and avoid violating it.
Verb (abbreviation of verb) text innovation
As the saying goes, imitation of our predecessors' ignorance will inhibit our progress. Therefore, no matter in which aspect, we must learn to surpass and innovate. In writing, try different writing methods and write different styles of manuscripts, showing many characteristics of writing.
Internal communication of intransitive verbs
A good working group needs good teamwork, and good cooperation is inseparable from mutual understanding. Freshmen have just entered the school.
What is indispensable for a department is communication. Therefore, it is necessary to create opportunities through dinners, games, meetings, etc., so that they can better understand each other and be more comfortable in future cooperation.
VII. Intra-station communication
Radio station is a big group and a family composed of six departments, and communication within the station is even more essential. Therefore, the copywriting department, broadcasting department, news department and affairs department will carry out networking activities one after another to provide a platform for freshmen to get to know each other and lay the foundation for the better development of radio stations.
Although the plan can't keep up with the changes, having a plan can make things go smoothly. Therefore, I believe that the copywriting department will get better and better!
Copy of Work Plan 4 First Branch of Beijing Hanjian Group Co., Ltd.
20xx Personal Year-end Summary
20xx years
Personal work plan
Wang Hongbo comprehensive office 20xx 65438+ 10/2
I. Introduction
Looking back, the full and busy 20xx years have passed. Face up to the front, the challenging 20xx year has quietly arrived. /kloc-Since he joined the company in May of 0/4, he has worked as a planning copywriter in the comprehensive office of Han Jianyi Company. These eight months of work and life have benefited me a lot. With the care and help of leaders and colleagues, I not only found my own growth and shortcomings, but also felt the satisfaction in teamwork, and also saw the rapid changes in the company. The work in 20xx years is summarized as follows.
Second, the job description
The position of planning copywriting is a new position in Han Jianyi Company. With the guidance and help of Ma Ying, the department manager, and combined with the actual situation of HanJianyi Company, I have a profound understanding and clear positioning of this position. It has also enabled the work of more than half a year to proceed smoothly. Responsibility: 1. Update the information of the company's publicity platform in time, and ensure its timeliness and correct orientation.
2. Organize the background information of the company's WeChat in time to ensure the accuracy and integrity of its data.
3. Write all kinds of activity information of the company in time and ensure its accuracy.
4. Be responsible for the timeliness and effectiveness of the design and production of various publicity materials of the company.
5. Ensure the integrity of information collection of various activities of the company.
6. Beautify, typeset and send all kinds of company documents in time, and be responsible for their accuracy and timeliness.
7. Understand and communicate with all kinds of publicity media, and master the configuration and optimization of the company's publicity channels.
The current work mainly includes four aspects:
1. Manage some public resources of the company (WeChat public platform, company Weibo, company OA system, etc. ).
2. Design and produce all kinds of publicity materials (office/daily necessities, exhibition boards, electronic posters).
3. Planning and implementation of activities.
4. Copywriting related work.
Three. Summary of work in 20xx years
1. Management and use of corporate network public resources
1. 1 wechat public platform management.
Status of 1. 1. 1
Han Jianyi Company established the WeChat public platform in March 20xx, delivered it to me in April 20xx, subscribed to the number type, and completed the account qualification review and name review of WeChat authentication on May 6, 20xx. Send a graphic message every day (ranging from 3 to 5 messages), including positive energy plates, workplace gas stations, today's world, Hancunhe Hanjian news projects, etc.
It focuses on positive energy, Hancunhe news, Hanjian news, project dynamics, workplace tips and other information. By the end of 20xx 65438+ 10/2, there were 203 followers, and the daily reading rate of graphic information was 30%-50%, and the forwarding rate was 3%-5%. 90% of the followers are in Beijing.
1. 1.2 summary
Today's society is a society that advocates fast food culture. Vulgar, vulgar and kitsch content is full of WeChat world. Many WeChat platforms have no sense of mission and responsibility as public media in order to simply increase attention. In the face of people who lack discernment and are good at being incited, false news, violent pornography, "selling dog meat by hanging sheep's head" and "title party" are prevalent.
As the main publicity window of Hanjianyi Company, WeChat public platform must have a sense of mission and responsibility with the characteristics of the times, take building a socialist civilized and moral system as its own responsibility, and show the image characteristics of Hanjianyi Company. At present, the public platform of Han Jianyi Company has received good feedback, whether it is the content released or the response of the audience.
The platform is generally in a healthy trend, and will be in the initial stable development period for a long time, with optimistic prospects.
1.2 Company Weibo Management.
Status of 1.2. 1
Weibo's name: Beijing HanJianyi Company, registered on April 29th, 20xx, number of followers in Weibo 154, fans 5 1, articles 126. Some followers are colleagues of Hanjian Group. The frequency of publishing is 3-5 articles a month, and the content of publishing is mainly about employees' daily life, company group dynamics, social comments and entertainment information.
1.2.2 summary
Weibo is the mainstream social media with a huge audience in modern society, because Han Jianyi used Weibo later than WeChat. Moreover, due to some reasons such as the difficulty of operation, it is often ignored and weakened. In the year of 20xx, it is planned to release Weibo every day, so as to mold Weibo of Han Jianyi Company into a virtual character with personality, position and speech. We will publicize the positive image and color of HanJianyi Company, and improve the exposure of HanJianyi Company, mainly by publishing the daily work and life of colleagues in HanJianyi Company, supplemented by commentary and entertainment. For successful cases, please refer to @ Museum Impurities.
1.3 office automation system of the company
Status 1.3. 1
Since I came into contact with the OA system of Han Jianyi Company, I mainly engaged in the update and release of relevant information. In the communication with department manager Ma Ying, the company's OA is constantly fine-tuned and updated to make it more practical.
1.3.2 Summary
(1) Complete the collection and addition of information related to the company's honor section: the awards of all projects of a company since 20xx.
Added, including certificate photo, winning name, winning unit, winning year, winning time, winning project and project manager information.
(2) When filling in the dynamic part of the department, the minutes of the weekly management team office meeting are related to the minutes of the general office meeting.
Information upload.
(3) In the post responsibility part, the project management department, contract management department, financial management department, asset management department, cost management department,
Office and organizational structure renewal of Han Jianyi Company.
(4) Complete the update and release of related articles of Han Jianyi Company.
(5) Complete the update and release of relevant rules and regulations and notices in the rules and regulations section.
(6) Complete the update and release of the social security lecture hall in the knowledge map section.
2. Copywriting related work
2. 1 overview
From the beginning of my employment, I filed all the manually edited and typeset forms, made a document release schedule, and recorded the official use time of all public forms. Number and file all official notices, systems and meeting minutes.
2.2 completion
(1) Complete the writing of relevant publicity articles. The construction trends of the new office building of HanJianyi Company and the successful completion and opening of the project of Zhonghai Jinshi Building.
Put on a good mood and welcome a bright future-articles such as the three-day trip to Huairou of Han Jianyi Company were updated on the company's OA and WeChat platforms.
(2) Complete the project management department, contract management department, cost management department, budget management department, asset management department, financial management department and comprehensive office.
Re-editing of departmental manuals. Keep the department manual updated synchronously with the department.
(3) Complete editing and typesetting of various contracts, systems and notices. And convey relevant notices and regulations to the project leader and project manager.
(4) Write the minutes of the office meeting every two weeks.
(5) Complete the format of templates and public documents such as notices, regulations and meeting minutes. Make future official documents more formatted.
(6) Complete PPT production of employee induction training.
(7) Complete the sorting and statistics of all awards of HanJianyi Company, and archive the newly won awards.
(8) Other copywriting related work.
3. Activities planning related work.
3. 1 overview
There are few activities in the company on weekdays, but every large-scale activity is a very precious experience. In the future, we will continue to improve the information related to the company's activities.
1. When there are large-scale activities, the division of labor is not clear enough, and sometimes there will be problems in cooperation.
2. There is no standard plan for the overall cooperation of the staff during the activity, and there are no notes and documents after the activity.
3.2 completion
(1) Participate in part of the preparation and implementation of "A company's spring outing in Huairou".
(2) Participate in the survey activities of "Enterprise Employee Satisfaction Questionnaire" and "Employee Restaurant Satisfaction Questionnaire".
4. Design related work
4. 1 overview
At present, the routine design work is to make posters of solar terms, festivals and company notices. , send it to colleagues through the company email, and update the content of the exhibition board once a month. Sending posters through corporate mailboxes not only enriches the functions of corporate mailboxes, but also increases the frequency of checking corporate mailboxes by company colleagues and increases the degree of interaction between companies and employees. Updating the contents of the exhibition board once a month can play a good role in publicity and enrich the work and life of colleagues. The birth of departmental LOGO makes departmental colleagues have more sense of honor and fun in the company's work and life. Moreover, the design of some souvenirs makes company colleagues feel a sense of belonging in the company. It is suggested to design more souvenirs and daily necessities in the future, which can enhance the morale and pride of colleagues.
4.2 completion
(1) Complete the design and production of the LOGO and T-shirt of the comprehensive office. It has been well received by department leaders.
(2) Complete the design and production of Social Security Lecture Hall.
(3) Complete the editing and burning of the CD after the company's spring outing in Huairou.
(4) Complete the design and production of "20xx commemorative desk calendar of Han Jianyi Company".
(5) The design and manufacture of the exhibition board were completed in 20xx 65438+February and 20xx 65438+1October.
(6) Complete the design of solar terms, festivals and notices related to enterprise mailboxes.
(7) Other design work.
20xx is a very busy year. Working in Han Jianyi Company has made me grow up rapidly, and after experiencing setbacks and difficulties, I have become more calm and mature. During these eight months, I really felt the fun brought by teamwork and the meaning of "happy work and happy life" through my colleagues. 20xx's work experience makes me more confident to meet the challenge of 15. I will greet the arrival of 20xx with passion, hold on to it and make me more "rich" with time.
Work plan copywriting 5 copywriting work content and ability requirements
Work content:
1. Assist website promoters to write, update and publish online articles;
2. Write advertising copy, publicize the activities, and plan related activities of the hospital;
3. Writing soft advertisements for hospital external and internal publicity materials;
4. Design of news soft articles and advertising languages for websites, magazines and newspapers;
5. Regularly update industry news information and write industry newsletters;
6. Have a unique understanding of the website as a whole and think about planning the page layout of the website.
Competency requirements:
1, with a certain sense of innovation and ability, and have their own unique views on the problem; 2. Skilled use of office software, good writing skills, strong activity planning skills, and solid Chinese writing skills;
3. Strong independent operation ability and logical thinking ability, and quick thinking;
4. Clear writing, rigorous and creative structure, practical and willing to work, able to work under strong pressure;
5, rigorous work, serious and responsible, team spirit, good coordination ability and affinity.
Let me talk about my views on copywriting planning:
I think as a copywriter, we should first know as much as possible about our medical industry, read the relevant technologies and information carefully, and then have a clear market positioning, understand the popular trends of the season at that time, and also need to build our own medical brand and highlight our own characteristics. Find out the potential laws of the industry and think more.
To put it bluntly, copywriting is mainly about dealing with mosquitoes, and the work content is mainly about everything written for consumers (the ultimate advertising audience). And planning is to consider how to do advertising, such as advertising media form, audience analysis, publicity focus, marketing strategy. In addition, the planning may also consider the performance direction of pictures and copywriting ... Generally speaking, the planning is aimed at advertising companies and customers. Planning is the upstream link of copywriting. Planning is the program that carries the whole article, and copywriting is to turn specific planning ideas into words and concrete and operable schemes.
As the teacher said, planning is the foundation and framework of the advertising system, and copywriting is a link in advertising. The early stage of planning can involve a series of complicated processes such as market investigation, analysis and refining, and determine the creative direction of subsequent plane and copy. It can be said: "Copywriting is an expression of ideas and a beautiful description; Planning is a way of thinking and a wonderful logic. "
Many of our new copywriters or planners like to ask these questions: "What is the shortcut to copywriting? What are the general steps of copywriting planning? How can we master the skills of copywriting planning in a short time and master it skillfully? " Wait a minute. These questions. Usually, many copywriters with rich work experience or a lot of actual combat experience are noncommittal. This makes many of our new copywriters or planners feel that the old copywriters disdain to exchange work experience with themselves.
Actually, it's not. Whether it is copywriting or planning, there is a process of growth. There is no shortcut, so we can only keep our feet on the ground. It is said that copywriting is spiritual. If we blindly imitate other people's copywriting, over time, not only copywriting, but also ourselves gradually lose our original aura.
I think the copywriting should work hard from the following points, step by step, and gradually become an excellent copywriting, even planning:
1. Define your scope of work; 2. regard work as a rational game that must be won; 3. Comprehensively improve their comprehensive ability; 4. Strengthen the research on the market; 5. Deeply understand the customer's viewpoint; 6. Strengthen team communication and mutual assistance; 7. Experience the feelings of the target consumers with your heart; 8 study more; Think more; Summarize more.