1. What is customer portrait analysis?

1. Customer portrait is a virtual representative of real users and a target user model based on real data.

2. For the target customer groups found, the enterprise mines the demographic attributes, behavioral attributes, social networks, psychological characteristics, hobbies and other data of each customer, and after continuous superposition and update, abstracts a complete label and constructs a three-dimensional virtual model of the customer, which is the customer portrait;

Second, learn to "label" customers.

1, "marking" the core part of the customer portrait for the customer;

The so-called "tag" is a series of words with specific meanings, which are condensed and refined to describe the attributes and characteristics of real users and facilitate the statistical analysis of data by enterprises.

2, different audiences, different enterprises, different purposes, the labels given to users often have their own emphasis, to be treated specifically.

Third, the practical application of labels to customers in the sales process.

1, collection and understanding of customer information;

2. In addition to the basic information of customers (age, personality, income, work, city, family, marital status, etc. );

3, but also to understand the customer's values, customers want to achieve the goal of buying products, reflecting the value;

4. Solve customers' problems and pain points through these customer portrait labels in combination with customers' needs and our brands and products;

5. Fully understand customer needs and product attributes, so as to conduct personalized communication through customer portraits and complete customer transactions;