1. Product nature: If it is a very common and almost homogeneous consumable with little difference, which one is convenient to buy and which one is cheap. The first choice may decide the subsequent purchase, and will not think too much about changing brands.
2. Product effect: As a consumer, I always want to buy products that meet my own needs, achieve my expected results, or solve my own problems and continue to buy.
3. User experience: The effect is only a basic consideration when purchasing products. Whether the operation or use process is humanized and whether the customer service is timely and professional is also very important. Because these will cause me to pay extra emotional and time costs.
4. The quality of the circle you can reach: Sometimes you buy products just to have the opportunity to enter a specific group, expand your social circle, accumulate certain social capital and be happy. Just a stepping stone.
Take the growth club as an example. I bought it for the first time only because I accidentally saw an explosive article on the official account of WeChat, and I agreed with the ideas and opinions inside. I paid attention to it and was curious about what this community was like, so I paid 20 19 to join. In this first year, I actually ate several big books with the community. You know, after graduation, I hardly read a whole book, but I just like to hoard books. I joined the slimming group again and got tangible results, so I will have a good impression on my growth and feel valuable. More importantly, in this community, they are all positive and long-term activists who can continue to act. You can't find so many excellent friends who share the same values as lanterns outside. Several factors are superimposed, and 2020 and 202 1 will continue to buy back. Moreover, the growth will be upgraded every year, and the value will continue to be highlighted. More and more people think it is a cost-effective consumption or a long-term high-return investment.
If I postpone it again, I think of the "repurchase" in the workplace. As a subordinate, my ability, quality and efficiency are actually a product. After the boss asks you to do the task for the first time, he will evaluate and measure the products you delivered to decide whether to buy your other abilities again next time. In fact, this process is the accumulation of trust. If the experience is not very good, for example, the fit is average, for example, the communication cost is a bit high, for example, the quality is far from what she expected, then your work scope will gradually shrink, and you will gradually be left out in the cold. This is actually a change in the direction of your dissatisfaction with this product, and it will also reduce the subsequent continuous "purchase".
So maybe no matter what I do, as a producer, I should also think about how to make others buy again, whether it is to obtain material benefits or spiritual benefits.