Associate researcher Lin, director of the Health Care Professional Committee of China Medical Research Association, pointed out that 40% dieters are normal or even thin. Is it the main reason for excessive weight loss? The Health Care Professional Committee of China Medical Research Association released the selection results of "Healthy Consumption and Weight Loss Advertising" in Shenzhen on the 27th. Of the 83 weight-loss advertisements, 82 were found to have illegal contents to varying degrees, and only 3% of the weight-loss products achieved all the effects expected by consumers. Experts pointed out that the fallacy of advertising is inevitable, and it is imperative to introduce the management mechanism of weight loss advertising. To this end, the first nationwide popular science hotline 400881136 was opened today, aiming at guiding obese people to identify true and false advertisements and lose weight healthily and scientifically, so as to curb the rapid growth of obese people in China.

At present, there are 90 million obese people and about 200 million overweight people in China. Associate researcher Lin, director of the Health Care Professional Committee of China Medical Research Association, pointed out that the obese population in China will exceed 200 million in the next decade. Obesity can be judged by body mass index: body mass index = weight (kg) ÷ square of height (m), body mass index ≥23 is overweight, and ≥28 is obesity. 10. Surprisingly, according to the survey results of Guangzhou Lingnan Medical Research Center, 40% dieters are normal or even thin, mainly because the advertisements for losing weight do not hide their envy of slim figure, and the influence of movie stars on the beauty of bones. The survey found that 72.9% of the respondents learned about weight loss information through TV advertisements; 59.6% and 53.9% of people learned about slimming products through newspaper advertisements and introductions from relatives and friends respectively. The selection rate of the above three media all exceeds 50%. 40.9% of the respondents chose to get information about slimming products through magazine advertisements.

Visible, in addition to the introduction of friends and relatives, television, newspapers and magazines are still the main ways for the public to obtain and disseminate information.

An expert review was conducted on 83 weight-loss advertisements recently released. On average, there are 3-4 illegal contents in every weight-loss advertisement, of which 77% contain unscientific expressions, followed by 54% contain effective rate and cure rate, and the third is that 465,438+0% contain safety and no toxic side effects, 37% use absolute terms, 35% publicize in the name of stars, and 35% promise invalid refund with zero risk. Moreover, the phenomenon that an advertisement violates the rules many times is more prominent.

Experts say that the growth rate of obese patients in China has surpassed that in some developed countries. This shows that the market of slimming products in China is not only a huge market, but also a market with great development potential. The weight loss market is "fat" and tempting. However, the vast majority of dieters are not seeking beauty to lose weight for the sake of health, even those who should not lose weight are losing weight, and those who should lose weight are also losing weight blindly. The internationally accepted healthy way to lose weight is a balanced diet+moderate exercise+auxiliary health care products. Obesity is a disease. Losing weight is not whether you want it or not, but whether you want it or not. The best way to lose weight is to eat eight points full, walk eight thousand steps, sleep eight hours and drink eight bowls of water.