Back to the topic, the following is the text. This article is from Mr Qian Kun. You can search his blue ocean without supplies.
Experience is a valuable asset. The more experience everyone has accumulated, the more valuable it is. The more experience he accumulates, the richer his experience will be, and the probability of success in doing something will gradually increase.
For example, if you find some projects with a monthly income of 100 thousand, but you don't do it, it doesn't mean that you can't beat your opponent. The product itself is actually very high-quality blue seafood, but your judgment is not accurate, you dare not do it, and you miss him.
1, general products can also achieve a monthly income of100000.
Taobao one-click ordering software had a product some time ago, and some students chose it, but they didn't do it because they thought the data was average. She put it on the waiting list. However, under my strong recommendation, she still did it, and later achieved good results. In fact, even if I asked her to do it, she probably felt that she couldn't do it, but considering that she was already in a profitable state, I strongly recommended it, and because I strongly recommended it, I stubbornly did it.
When it comes to this product, it's actually not how accurate my judgment is, but mainly my experience.
Taobao one-click ordering software first talks about this product. The data of the first person receiving goods close to 3000 people has basically been read by many students. Therefore, our classmates' judgment is not wrong. The head competition is so great and the conversion rate is still so high, which shows that replenishment is very serious. The data of this product is contrary to the selection criteria of my course.
However, as I also said, the data is dead, and our core key is to really put ourselves on the battlefield and think about who our real enemies are and whether we can defeat them! So I strongly recommend this product to her for the following reasons.
1. Although the sales volume of the first place is very high, the price difference of this product is very large, ranging from more than 20 yuan to 200 yuan. Different price ranges represent different consumer groups and competition levels, so choose your own suitable price range or do something.
2, the details page of the opponent's main map is not strong, and there is not much competition in the Tmall store. Our whole strategy is to do the blue ocean and reduce the dimension attack, and don't have a headache just looking at many opponents. There are not many soldiers, but they are ok. The enemy of Taobao's one-click ordering software is a thousand stragglers. You can easily break them one by one. Even if the enemy is only 100 people, all of them are special forces, it is difficult for you to fight.
The market is huge. It's normal to make up the bill. There is no market where orders are not filled. It mainly depends on how many real orders there are and whether you can make money. Although the conversion rate is high, the search heat of this product is also very high. The first is to search for the most popular words, with nearly 3000 people in a single day. The second is that this product has many roots, four pages of search words, and three words have a single-day popularity of more than 1000.
Therefore, if you find a price band with less fierce competition and make excellent visual effects, there is no chance of winning. Later, the same was true.
In fact, the simple analysis of this truth is only a little theoretical basis. The real confidence of Taobao one-click ordering software still comes from my "experience".
2. I hit a product with a monthly income of100000 by mistake.
I have been a full-time e-commerce business for almost six years, and I have been practicing the concept of being a blue ocean. It must be to reduce the dimension, bully, and play tricks on the old, the weak and the sick.
However, with the development of our company, our strength is also improving. In the past, I was very distressed that the promotion fee was two or three thousand yuan, which was the normal standard, so I naturally wanted to challenge some products that we thought had a bigger market.
We were aiming at a product called Slim Bag. The market situation of Taobao one-click ordering software is very similar to that just now, so we will do it with a try mentality and extremely low psychological expectations.
As a result, after hundreds of orders, the real order volume can reach 20 or 30 orders a day, and the single profit can reach more than 100, that is, it is easy to earn 100 thousand a month. This surprised me very, very much. This is definitely an unexpected surprise.
Afterwards, we made a counter-offer and found that this product has many similarities with the product I strongly recommended just now.
1, the high sales volume of the head means that it is very difficult and costly to grab the head, but it also means that the market is large enough.
2. The popularity of search terms is high and there are many roots, which can once again prove that the market is large enough. Through my years of experience, Taobao One-Click Order Software has judged that even the same type of products, some products really need a lot, and the market is much bigger, while some products may not be much. This has something to do with the product itself and the promotion of his brand.
3, the product price gap is large, and the details page of the opponent's main picture is very weak. Taobao one-click ordering software is very important. If there is no price gap and everyone's price is almost or even exactly the same, then the monopoly effect of the head is obvious, and the buyer depends on the sales volume. If the price is the same, and the opponent's visual effect is not bad, then we basically don't need to know.
According to the above experience, we have also made some other products that look very competitive, but in fact they are very easy to make, and we have indeed made money. But there must be a premise, the price gap is big, the price gap is not big, even if it is the same price product, we are extremely difficult to fight.
Also, the detail page of the opponent's main map should be very weak. The thin bag I mentioned just now, after a short period of glory, was also complained about being taken off the shelf for other reasons and gave up.
After a few and a half months, when we wanted to do it again, the competitors in the whole market had great visual effects, and everyone copied from each other. It has been difficult to achieve too much visual differentiation, and the visual effects of products in all price ranges are very strong.
As the Expeditionary Force, our internal training institution, mentioned, this product was first made two years ago. Head sales are high, the market is big, but the opponents are rubbish. Just like cutting vegetables and melons, you can insult your opponent and it's easy.
After more than a year, other students can still make money when they do it again. Taobao's one-click ordering software is not as easy as it was at that time. If you do it now, it will be even more difficult. It is definitely not recommended.
At this time, it is difficult for you to choose the blue ocean price band in the price range, it is difficult for you to distinguish it visually, and people have the first-Mover advantage (that is, entering the market in advance and taking care of old customers), and it will be more difficult for you to break the game.
3, single product multi-store, quick repair
So why dare to recommend that product to my students is because of my experience, just like a veteran on the battlefield. Some abstract things can't be said, a feeling based on experience.
If her products, competitors' operations and visual effects are well done, then the competition is too great, and I will never recommend it, but in fact, this product will eventually follow the old road of honey and thinness I mentioned before.
Especially in some markets with excellent teams and strong products, with the promotion of brands, the popularity of products will become higher and higher, the cakes will become bigger and bigger, and more and more new players will enter the market. Old players will not sit still, but will copy, learn from and imitate. So in retrospect, this product will still follow the old path of my previous products.
What we can do is to cut in quickly, make a quick decision, fight if we can, and make money every day. Earn what you can first, run when you can't fight, and apply the essence of guerrilla warfare to our Taobao.
Especially for the students who are still in primitive accumulation of capital, what we need to do is to make a quick attack in the ever-changing Taobao market, earn the money we can, and then think about the subsequent expansion.
For example, this classmate's product has been followed into the battlefield by others, including our classmates. Because the market of this product is large enough, in fact, the data I know, including her, have made money, and all three of them rank ninth.
Then, let's make a counter-offer now. Their products are very similar to mine. If this product, our classmates cut into the market after half a year, it is hard to say.
But at that time, she quickly cut into the market and had a first-Mover advantage. The longer she works, the more old customers she has, and the harder it is for her competitors to take away her customers. If she opens several stores at the same time, chooses different price points, and completes the multi-store monopoly of single products, then the competitors behind will be more difficult to compete.
sanda
Straight at the head
Take the left straight fist as an example. Standing on the left side, push your right foot slightly to the ground, move your bo