First, the choice of location.

Store location is a long-term investment of franchisees, which is related to their future economic benefits and development prospects. If the product composition, service level, management level and promotion methods of two stores in the same industry and the same scale are roughly the same, the operating benefits may be quite different just because of different addresses. The site selection is good, and the operation project is secondary. As Li Ka-shing famously said, there are three factors in choosing real estate, the first is location, the second is location, and the third is location.

Second, the analysis of tourists

Everyone is a consumer and naturally a customer of the store. Franchisees must know the total population, population density, population growth, population age structure and so on when choosing the location of stores. If you can analyze the number of potential customers and the law of passenger flow, then you have succeeded again.

Places where people come and go are of course conducive to opening stores, but it is not only places where people pass that are suitable for opening stores. Let's analyze who comes and who goes, and what is the passenger flow law. First, we should know the age and gender of passers-by, because some passers-by are children, who may be customers of fast food restaurants, but not customers of clothing stores; Secondly, it is necessary to understand the peak time and scarce time of pedestrians; Thirdly, we should understand the communication, purpose and stay time of pedestrians. Shopping is the mainstream of passenger flow in the bustling area where business is concentrated, which is characterized by slow speed, long stay time and relatively scattered flow time. Therefore, stores dealing in highly selective commodities, such as organic food stores, can be located here.

Third, the traffic geographical conditions

Once the location of the store is selected, it will not be easily moved, and the relocation must pay a great price. Franchisees also want to do it for a long time, which requires site selection from the perspective of long-term and development from the beginning. The long-term planning of the city will have a great impact on the operation of franchise stores. In the near future, some locations may be the best choice for store location, but with the new changes in urban transformation and development, it may not be suitable for opening stores. On the contrary, some areas may not be ideal in the near future, but they may have great development prospects from the planning point of view.

4. What places are not suitable for opening organic food stores?

Although there are considerable passenger flows in some areas, most of them are non-commercial factors, such as stations, docks, schools and public places. The main purpose of passenger flow is not to buy goods, but to other purposes, and shopping is by the way. In some areas, the passenger flow is generally faster, the stay time is shorter and the flow time is relatively concentrated. Therefore, shops that are convenient to carry can be located here, such as tobacco and alcohol grocery stores, cold drinks shops and fast food restaurants.

And if your organic food is still a local specialty, you can open a shop in such a place. If not, you can't open a shop.