Ninghe Le Jia Supermarket is located in the bustling commercial road of Lutai Town, covering an area of 7,300 square meters, with a business area of 5 180 square meters and 340 employees. Since its opening in September 2000, they have seized the development opportunity, made bold attempts, kept innovating, and strived to explore modern marketing methods and management methods. Enterprises continue to grow and develop, and have achieved considerable economic and social benefits, becoming a new bright spot and new economic growth point of the county's commercial system. Up to now, Le Jia supermarkets have achieved sales revenue of 350 million yuan and profits and taxes of 9.8 million yuan. Adhere to quality first, and strive for survival by quality. Le Jia supermarket regards ensuring the quality of goods as the top priority of establishing an enterprise, strictly controls all aspects of quality inspection, and prevents an unqualified product from entering the supermarket. The focus is on "three levels". First, strictly control the purchase of goods. They set up a special receiving department, which is composed of backbone personnel with excellent thinking, proficient business and strong sense of responsibility, and is responsible for the procurement of original goods. The purchased goods must also have food hygiene and quarantine certificates and commodity quality certificates issued by the state and food inspection departments. On this basis, comprehensively compare the quality, price, hygiene and safety standards of goods provided by various suppliers, and conduct on-site sampling inspection. If in doubt, do not buy. The second is to strictly control the warehousing acceptance. The commodity department is responsible for reinspection and acceptance of purchased goods. It can only be put into storage after inspection. If quality problems are found, resolutely return them. The third is to strictly control the quality of goods on the shelves. The sales department is responsible for checking the goods on the shelves one by one every day, especially food products, and immediately withdrawing them from the shelves and returning to the factory near the shelf life. They also set up a leading group for quality and price supervision, and selected 14 supervisors to supervise. At the same time, they set up a monitoring desk and a telephone number to monitor and report complaints from consumers. Due to the measures in place, since the opening of the supermarket, there have never been counterfeit and shoddy products and defective expired products, which have won the trust of customers. Insist on expanding fields and seek development by scale. Le Jia supermarket regards expanding the field, expanding the scale and increasing the sales volume as the key to the survival and development of the enterprise. First, adjust the commodity structure in time and continuously expand the business scope. On the basis of the original business categories, on the one hand, new varieties of colors have been added, the number has been increased, the clothing area has been expanded, the variety of staple food kitchens has been increased, and the range of customers' choices has been expanded; On the other hand, we added new business areas, cooperated with the County Animal Husbandry and Fisheries Bureau, and increased the stalls of assured meat, so that consumers could really eat assured meat, increased the area of fitness equipment, expanded the business space on the second floor, and increased clothing series, leisure, snacks and other varieties, which greatly met the consumption needs of customers. The second is to expand business channels and promote franchise chains. They are not satisfied with the existing business performance, actively collect information, never miss any business opportunities, and make full use of Le Jia brand advantages, and have opened two branches in Huacui, Fengtai and Jiaqiao Logistics Distribution Center. This year, around the implementation of the "Trinity Project" of the municipal government, we have continuously accelerated the pace of daily consumer goods supermarket chains entering the countryside, invested 6 million yuan to build a 2,500-square-meter logistics distribution center of Saifeng Shopping Plaza, and built a Miao Zhuang store in the form of joint venture and joining. Besides, three supermarket chains, Daxin, Huaidian and Banqiao, are under construction. The business philosophy of accelerating development has brought about the continuous development of enterprise performance. This year, the sales revenue of supermarkets in Le Jia reached 82 million yuan, a year-on-year increase of 16%. Insist on improving the quality of employees and ask for benefits from standardized management. The leadership of supermarkets in Le Jia always regards strengthening management as the core of enterprise development, keeps a correct position and makes unremitting efforts to explore a set of effective management methods. The first is to improve the system. According to different jobs, they have formulated employee manuals, job responsibilities of various departments, safety systems and other rules and regulations. , further improved the cashier management method and loss prevention personnel management method, and formed a set of scientific and rigorous system. In implementation, the word "strict" is emphasized, the system is maintained, and the management work is more standardized. The second is strict responsibility assessment. They formulate the target responsibility system step by step, sign the target responsibility form, set up the evaluation leading group, and conduct regular evaluation from middle managers to ordinary employees. Excellent evaluation, high-profile recognition, unqualified evaluation, will be transferred from the current post for training. Strict responsibility assessment has greatly improved the sense of responsibility of all employees. The third is to strengthen study and training, organize various study and training activities regularly, focus on learning related knowledge such as marketing, customer psychology, product quality law, standard law and measurement law, and organize business backbones to study and inspect 69 people in large supermarkets such as Beijing and Tianjin. Through study and training, a group of business backbones and experts have been trained in their respective posts. First-class management creates first-class benefits, and the profit and tax increase of supermarkets in Le Jia is above 15% every year. Adhering to high-quality service, winning trust with service, creating first-class service quality and creating first-class shopping environment are the unremitting pursuit goals of Ninghe Le Jia Supermarket, and making customers happy and satisfied is the purpose of adhering to high-quality service. The first is to educate cadres and workers on the concept of quality service. Through a series of activities, such as "winning customers' satisfaction with quality service", "satisfying your consumption in Le Jia", "rejuvenating enterprises, rejuvenating enterprises and humiliating enterprises", quality service has become the knowledge of every employee, and it runs through the specific work of each post, which has promoted the vigorous development of cadres and employees' quality service post competition activities, and a number of advanced models and individuals of quality service have emerged every year. The second is to change the work style. Starting with party member cadres, they set up service posts and party member demonstration posts in party member, which influenced and promoted the change of work style of all employees in Le Jia supermarkets and set off an upsurge of positive, active and innovative services. When the customer asks for a return, all those who meet the requirements will be returned; For those who do not meet the replacement requirements, we should explain patiently and carefully, refuse to be cold and hard, and be satisfied with customers. The daily passenger flow of supermarkets in Le Jia exceeds 10000 people, especially on holidays. Each cashier can settle up to 2000 people, and the collection exceeds 654.38+10,000 yuan. In the face of high-intensity labor, Le Jia employees always insist on smiling service, and customers get rave reviews. The third is to adhere to honest service. They always insist on putting honesty first. When customers have questions or don't understand the performance of goods, Le Jia employees will answer questions and truthfully introduce the knowledge of goods, without exaggerating or misleading. While doing a good job in sales service, they still don't forget to repay the society and insist on door-to-door service. Over the past few years, they have taken the initiative to deliver goods to the elderly, sick and disabled customers and military families for more than 300 times. In supermarkets in Le Jia, it is common to find money without knowing it. Since its opening, it has returned nearly 10,000 yuan in cash to lost customers. Integrity service has won wide acclaim from all walks of life. Due to its outstanding performance, Le Jia Supermarket has been commended by its superiors for many times, and won the "Outstanding Contribution Award for Pioneering and Innovating" and "Trustworthy Unit for Commodities" in cities and counties. The cashier's department was awarded the National Youth Civilization by the Central Committee of the Communist Youth League and the National Federation of Supply and Marketing Cooperatives.