Internet anchors selling fake goods are suspected of selling goods with counterfeit registered trademarks, which also violates consumers' right to know. This is an illegal act. If the sales amount is relatively large, they shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention. If the amount is huge, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years and shall also be fined. Many anchors have product selection teams responsible for product selection and quality control. They are obliged to audit the products. If the goods recommended by the anchor are false advertisements, causing damage to consumers' rights and interests, the anchor shall bear joint and several liability.

The Law on the Protection of Consumers' Rights and Interests stipulates that if the goods or services provided by operators are fraudulent, they shall compensate consumers three times, and if they are less than 500 yuan, they shall be calculated as 500 yuan. For example, the bird's nest sold in the live broadcast room of Simba has caused a heated discussion. The manufacturer exaggerated the product ingredients in the promotional materials for the anchor, and packaged the bird's nest-flavored drinks into small cans of bird's nest. Many consumers don't know the truth and have received tens of thousands of orders. Later, some consumers questioned the product after receiving the goods, thinking that the bird's nest they bought was actually high-priced white sugar water. Things got worse, and the Simba team responded with a tough attitude. They think that the team propagandizes completely according to the existing information and adheres to the principle of seeking truth from facts, so it is impossible to cheat.

After Simba responded, a fake blogger took the problem bird's nest for component testing. The results show that the Simba team really exaggerated the function of the product, which belongs to false propaganda. The evidence is conclusive, and the Simba team also knows that they have been cheated by the manufacturer and reissued the statement. The new statement is sincere, pointing out that the manufacturer has been avoiding the problem after the incident, so the newly selected team took on the problem of refund of the consumer's return, and the problem was solved by returning one to compensate three. They also found a university research institute to cooperate and promised to strictly control the quality in the future. Please supervise.

Network anchor is a new profession, and live broadcast with goods has also made important contributions to economic recovery and development. However, China's regulations on anchor taxation and commodity delivery are not perfect enough, and there are many live broadcast platforms and users, which is also troublesome to supervise. As consumers, we must learn the law and know how to use it. Once your rights and interests are damaged, you must have the courage to safeguard your rights and interests.