Chen One. Chen One, the founder, was born in the IT industry, and he was well versed in network marketing. Since the opening of the restaurant, the publicity base has been from Weibo to WeChat. Since last year, it has closely followed the trend of webcasting and joined hands with major live broadcast platforms and network celebrity anchors to promote it. Every live broadcast always attracts tens of thousands of people to watch. On April 3rd this year, the live broadcast of "Little Fatty" on the betta platform attracted as many as 2 1.8 million people. Within a week after the live broadcast, I received more than a dozen calls to join.