Caption attracts attention: attract readers' attention with novel, interesting and specific titles;
Clear and beautiful picture: the picture should be kept high-definition and vivid;
The content is deep: it should be detailed, practical and close to reality;
Concise and clear: express clear views in concise language;
The ending is creative: it makes people shine at the moment and has the impulse to buy;
Pay attention to typesetting: the pictures and texts should be harmonious;
Abide by the norms: abide by the provisions of the little red book and avoid violations;
Leave some space appropriately: leave some space for readers to express their opinions.