Because the founder of the brand is Chinese mainland actress, director and producer-Crystal; She invested and opened a super treasure moon club in Shanghai, and all the bird's nests were also supplied by a century-old shop in Sheung Wan. She didn't rush to buy bulk commodities in the market, and she wouldn't go to those so-called "Taobao" producing areas-because almost all bird's nests were forged in the producing areas.

But she also found that in an increasingly fast era, the process of plucking feathers and stewing swallows is really complicated for urban women. After her mother left the Yuezi Club, she seldom ate bird's nest. So she came up with the idea of making "instant bird's nest"-using high technology to make bird's nest easier. It took 18 months to select materials, develop and design.