There are 10 titles for the sale of maternal and infant goods, so that readers can slide to the end, and the remaining 5 titles will help you create explosive maternal and infant products.
6, friend dialogue: close the psychological distance with the user.
People's attention is a scarce resource, and they receive countless information every day, so people tend to remember people and things related to them. Therefore, in terms of address, we can close the psychological distance with users by chatting with friends, and use the name "you" when chatting well to accurately attract each other's attention.
For example, the soft title of this milk powder promotion is "Choose a good milk powder and listen to me about the secret in the formula table!" The formula table is actually a more professional product description. In the general environment of poor food safety in China, Bao Ma's nerves are always tense. Most of the milk powder is recommended by word of mouth, but there are individual differences among babies. Every milk powder has a different taste and formula. The so-called good milk powder is nothing more than milk powder suitable for your baby. How to choose? As can be seen from the formula table, chatting with friends and being close to the user's psychology can play a persuasive role.
Therefore, the title formula of friendly dialogue: written language is changed to chat language+the title of "you" and "we" that brings psychological distance closer+exclamation.
7, authority is scarce, exclusive value:
Authority and scarcity have news value, easily attract users' attention, and have their own explosion characteristics.
Only 20 households! Face to face with the most authoritative teaching and research team of 0-3 years old in China to seize the golden period of children's intellectual development. In this title, the protagonist of the product is "intellectual development", "authoritative" intellectual development teaching and research team, and "scarce" places and face-to-face teaching opportunities. The implication is that parents who sign up face-to-face can seize the golden period of their children's intellectual development, so that readers who care about their children's intellectual development have to click in to sign up.
So the title formula of authority scarcity: product protagonist+authority or scarcity+happy ending.
8. Surprise offer: high quality and low price.
Promotion, discount and preferential group purchase are important marketing means of various categories. From the analysis of most explosion data, as long as the quality is good and the preferential intensity is appropriate, good sales can always be achieved.
For example, this online celebrity menstrual towel explosion copy title, "Great value! The second box of bamboo fiber menstrual towel is half price, and the third box of 0 yuan is only for today. Take a look at the title, the network celebrity raw material "bamboo fiber" menstrual towel, the third box of 0 yuan, really great value! If you look closely, it is really overpriced. The lowest price can't be lower. Only if you buy it today can you get such a great value. Whether it's Bao Dad or Bao Dad, when they see this title, they all feel like chopping their hands. Even if there are stocks at home, 0 yuan will click in to see how much a box is.
Therefore, the title formula of surprise discount is: product highlights+lowest price+limited time, and product highlights can be "over-value", "explosion", "top sales", "No.65438 +0" and "star with the same paragraph".
9. Expectation and result formula
When buying a product, users always have some potential expectations. They expect to be satisfied by buying a product, which conforms to the consumer psychology of users and makes them believe that buying this product can change what you have been trying to change.
For example, the title of this explosive product is "Since entering this Mickey automatic hand washer, the baby's hand washing frequency has increased by 10 times", which meets the expectations of treasure moms and makes the baby who washes his hands itch psychologically. How to make the baby develop the habit of washing hands has always been a long-standing problem. Mothers have been trying. With this artifact, all the troubles are relieved.
Another classic online celebrity title: fellow villagers, you can get land by joining the Red Army! In a specific era, the appeal is the decline of the pole.
So, expectation and result headline summary: Who+How+What can you get?
10, accident story: comparison and conflict
The title has its own story, giving people imagination, and it is difficult for users not to read it. Some people may ask, where did I get so many twists and turns? You can write about the tortuous entrepreneurial experience of the product founder, interact with loyal customers more, and record their psychological comparison before and after using the product. There must be some convincing reasons why they become loyal customers.
For example, this reading explosion, "Ma Bao earned 1 10,000 from 0 income to full-time baby-taking, even Ma Yun boasted!" The story is a turning point, and celebrities are praising it and attracting attention. From 0 income to 6.5438+0 million income, I still take care of my baby full-time. This contrast can arouse the curiosity of treasure moms to the greatest extent. How can they take care of the baby and earn money at the same time? This is a big pain point. When the WeChat business started, there must be a lot of treasure moms behind the first batch of Wechat business. I know too well the psychology of most full-time mothers to bring their babies to make money.
For another example, this English enlightenment course developed by Changda itself took 600,000 years and a half, and finally came out today! Dad Chang is a recognized expert in English enlightenment education. In recent years, it has gradually become a media mogul among online celebrities. Chang Dad's self-developed courses have already represented the quality, and still have gone through an unusual road of research and development. According to the official, this different situation is enough to make users worry about the quality of the course. Although he invested a lot, he finally came out, giving users a sense of certainty that I have changed since I came back from Qian Fan.
So the formula of accidental story title is summarized as: bad beginning+perfect ending or awesome experience+different situations+perfect ending.
Recently, I spent a lot of time studying the titles of more than 500 explosive mother-to-child sales, and summarized the titles of the above 10 products that can sell explosive products. After refining the writing mode with explosive headlines, it can be applied directly. Some people may have questions. Where did you collect so many titles?
Then I'll tell you several ways to collect titles. For example, the "new list" includes WeChat tuba in various fields, as well as weekly and monthly tuba activity rankings. Large sizes in all fields can basically be obtained through the leaderboard. Click one by one to see the sales documents of 1-2 months' reading 10W+.
In addition, it can be proved from many aspects, such as Wei Xiaobao, which is also a large-scale ranking of WeChat, data research and so on. Portal article navigation and recommendation can basically meet the normal screening.
I'm Poppa Muyu, focusing on the research of explosive sale and disassembly in the field of mother and baby. You can add my private WeChat ws_xiao6 and look forward to communicating with you.