I also start a business online, mainly relying on soft text drainage. I have worked for about 8 years and have some experience. I hope I can help you.

I have WeChat in my profile, and my circle of friends can learn from it. Thank you.

Word limit, sent a few, you can add me to send you the whole document.

First of all, the title is very important:

Soft Writing: How to Get Attractive Soft Title?

Whether a person looks good or not depends on his face first. Whether a soft article is well written is also a preconceived title. The main factor that determines whether to finish reading this article in the end has a great relationship with the quality of the topic. It is an indisputable fact that there is no click-through rate for online soft articles without attractive titles. Therefore, from the perspective of soft writing, how to write a good soft title is the most important link. 、

The author summarizes some skills used in writing soft articles for clients, and shares the experience of other soft article teachers on the Internet, and summarizes the most comprehensive soft article title routine in history. We hope that whether you are a novice in soft writing or someone who has been in the soft writing industry for a long time, you can learn something from it.

1, lured by "profit":

Soft articles are different from other types of articles, which are generally published by merchants to promote products and brands, so we must use "profit" to attract people and directly indicate our interests in the title!

Classic soft title:

◆ "Small webmaster's annual income of 65,438+10,000 yuan is not a dream-my struggle" (title of XX website training soft article)

◆ "Leave your 10 yuan and your hemorrhoids" (title of medical soft article)

◆ "If you register as a member of XX website, you will get a cash coupon of 100 yuan" (soft title of XX online mall)

2. Be greedy for "new"

It is common sense that people are always interested in new people and new things. Grasp this feature and create something with news value.

Soft articles often cause great sensation, especially when spread on the Internet, which can get more reprints.

Language includes: surprise, the first time, the first time, leading, innovation, and finally, the wind and water are surging!

Classic soft title:

◆ "Reporter's observation: the rise of online project outsourcing" (the title of the soft article written by the author for a witkey network)

◆ Daily CD of Our City (soft title written by the author for a real estate)

◆ "Apple AIR Innovations New Thin (the thinnest notebook computer in the world)" (Apple Soft Title)

◆ "Finally, the multi-function vehicle begins to interpret luxury with safety" (the soft title of Tulang Vehicle)

3. "Move with emotion"

People are emotional animals, affection, friendship and love. In this world, we are all surrounded by "love"! Therefore, the author must take advantage of this feature to grasp the word "emotion" in the title of soft articles and move readers with "emotion". When writing this title, the author must put his feelings into it!

Classic soft title:

◆ "Waiting at 19, a gift to make her cry" (title of XX gift soft text)

◆ "My girlfriend and I broke up for this website" (soft title of XX website)

◆ "Husband, you can't quit smoking and wash your lungs" (title of XX health care products in soft text)

Step 4 Touch with "things"

When we were young, we listened to our parents tell stories. When we grow up, we know Chinese Pinyin and some simple words. We started reading stories. As adults, we like to read story magazines like Friends! It can be seen that "stories" have been with us since childhood, and story-based titles are more appealing and attractive to read.

Classic soft title:

◆ "The detours I took in those years" (the author wrote a soft title for a business promotion manual)

◆ "A Xiangfan man and his dream of century Huafeng decoration brand" (soft title of XX decoration company)

◆ "My Encounter with Tea Picking Beauty" (title of XX Tea Soft Text)

Step 5 attract people with "hanging"

The TV series "Latency" was very popular when it was broadcast. Why does this play attract people's attention? It's largely because of one wonderful story after another, because you can't guess where the next gathering will go. The same is true of writing soft articles. Judging from the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such a title should be interesting, enlightening and suspenseful, which can trigger the subject to answer.

Classic soft title:

◆ "What made his car go to the point of no return? (The soft title written by the author for an antirust product)

◆ "What happened in ten years" (soft title of XX red wine)

◆ "Is high-end lactic acid pork a fool?" (soft title of XX food)

◆ "How did I rise from failure to success?" (Soft title of XX training)

6. Charm and "Secret"

Like suspense, everyone likes to hear all kinds of truths, and human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, secret headlines often attract more attention. If you pay attention to CCTV Spring Festival Gala, you will find that once the annual magic is over, there will be a wave of revelations on the Internet, and related posts will be heated up. Key words commonly used in such titles: secret, secret, truth, behind, trick, etc.

Classic soft title:

◆ "I lost 10 kg in half a month, and the secret was made public for the first time" (the soft title written by the author for xx slimming products) ◆ Behind the hot sale of ◆《xxx (the soft title of XX Cosmetics)

◆ "Nine methods to triple sales performance" (soft title of XX training)

◆ "Be careful to be slaughtered! The amazing secret of making a website at a low price (XX virtual operator's soft title)

7. scare people with "risk"

The title of intimidation was first seen in soft articles of health products, which attracted readers' attention to soft articles through intimidation, especially for patients with certain diseases. You can trigger * * * after seeing the relevant soft text! Later, this intimidation technique also began to change into stating a fact, which can make others realize that his previous understanding is wrong or have a sense of crisis.

Classic soft title:

◆ "Hyperlipidemia, a precursor to paralysis!" (soft title of XX health care products)

◆ "God, bone hyperplasia kills people!" (soft title of XX health care products)

◆ "30-year-old man, 60-year-old heart" (soft title of XX health care products)

◆ "Two-thirds of life is spent in bed, so why not choose a good mattress?" (soft title of XX mattress)

◆ "If you don't care about calcium and vitamins, please continue to drink this kind of soybean milk" (soft title of XX food)

8. Address people with "Q"

The easiest way to make readers feel closer to the title of a soft article is to say hello, just as people in China always ask "Have you eaten?" ! Obviously, it is often more attractive to attract readers' attention by talking, asking questions or calling them by their first names. Maybe even some people who are not asking questions will pay attention to this soft article because of strangeness.

Classic soft title:

◆ "XX, XX" They are all here, and you? (A soft title written by the author for an activity)

◆ "If you like Shanghai, must you fly here?" (sina shanghai Station Soft Title)

◆ "People born after1982 come to talk" (soft title of XX product)

◆ "Who else wants the study materials of IELTS, TOEFL and CJRE?" (XX training institution soft title)

9. The "fun" of people around you

A good title of a soft article will always be remembered by readers after reading it, thanks to the language used by the creators of the soft article. Vivid, humorous and humorous language can make the title vivid and humorous, and appropriate rhetorical devices and homophonic effects can make readers memorable after reading it, even willing to pass it on from mouth to mouth.

Classic soft title:

◆ "Go to the' spot' quickly and don't leave the' pox'" (XX acne cosmetics soft title)

◆ "Remove with" lithium "(the soft title of XX mobile phone battery).

◆ "The shameless era has passed" (XX emollient water soft title)

◆ "Men and women who are playing hot will not sweat, because there is XX air conditioning" (the title of XX air conditioning)

I have WeChat in my profile, and my circle of friends can learn from it.