Lead: If you want to start a catering business, you must have a professional plan, so the possibility of success is higher. Below I have compiled the college students' catering business plan, welcome to refer to it!

College students' catering business plan I. Overview of the industry

I will walk out of the ivory tower next year. Because of the impact of the economic crisis, I am interested in the catering industry. I plan to open a cake shop after graduation. Cake shops have great prospects for development. Now people have a good life, high consumption level and high pursuit of quality of life. Comprehensive cake shops have become a major trend of urban consumption.

Second, the cake shop overview

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

Our store will open in the community commercial street. At the beginning, it was a mid-range cake shop, and it is ready to gradually develop into a cake chain store like Anderson and Xiangyang Square.

Our store needs 95,000 venture capital.

Third, the business objectives

Because in the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the cost 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Fourth, market analysis.

1. Customer: The target customers of our store are: ordinary consumers who go shopping and entertainment in commercial streets, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Xiangyang Square, Hongye and Angel. So there is a lot of competition.

Verb (abbreviation for verb) business plan

1. Go to several nearby cake shops to "inquire about information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others, the waiter can address him (her) as Mr. or Ms. in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold. The content comes from Xuzhou Convenience Network to serve you sincerely.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Financial estimation of intransitive verbs

Start-up assets: about 95,000 yuan.

Equipment investment:

1. The rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).

3. The investment in shelves and watches is about 1500 yuan.

4. Employees (2 employees) should wear uniforms, 500 yuan.

5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (average): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Salary of personnel: a small shop with 10 square meter needs 1 cake master, 1 waiter, and the salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

Seven. Analysis of risks and constraints

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

College students' catering business plan I. Introduction to the project

Background: At present, with the rapid economic development and the improvement of living standards in China, people have a strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.

Prospect: Although there are many bakeries around the world, compared with developed countries, we still have a long way to go, and there is still room for long-term sustained growth in the baking market. Moreover, the customer base of bread is almost suitable for all ages, which is deeply loved by everyone and has a huge market.

Second, the project purpose

Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, then gradually develop direct stores locally, and finally set up a company to open the bakery to the whole country or even the whole world in the form of direct sales and franchise chains, so as to establish our own local bakery brand in China.

Third, the main products

We mainly deal in bread, desserts, cakes, exquisite drinks and so on. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.

Fourth, the service plan

1, safety, safety is the most relevant topic in the food field, so we will definitely use the safest and healthier ingredients.

2. Convenient. We should improve our services and processes according to customers' needs, and strive to make as many customers feel convenient as possible.

3, respect, respect for customers, no matter who, let customers feel our attention to them and enhance trust.

4. Innovation. Today, people's tastes and requirements are getting higher and higher. Failure to innovate means being eliminated by the market, so we jointly develop new products and tastes with scientific research institutions to meet customer requirements.

Analysis of verb (Verb's abbreviation) Competition

Shortcomings of bakery in the market at present:

1. Except for some big-name bakeries, most other small bakeries are not clean and hygienic. Many breads are placed directly in the open air, and the walls and floors in the store are not very clean, which is easy for customers to resent.

2. The safety of ingredients is difficult to guarantee. Most bakeries do not have their own raw material bases and reliable suppliers, so the safety of raw materials is difficult to guarantee.

3. The products are single in variety and monotonous in taste.

4. Insufficient advertising and low customer awareness.

5. Lack of DIY products and low customer participation make it difficult to adapt to the hot DIY market.

6. Lack of special products.

Our advantages:

1, warm and atmospheric storefront decoration, bright and clean windows, making customers feel natural and warm, and the walls are all wallpaper and DIY stickers, which are clean and interesting. Whether it is decoration or service, customers can feel at home.

2. Next year, we plan to cooperate with other companies to establish our own more important raw material base to ensure the safety and channel supply of ingredients.

3. Cooperate with scientific research institutions and many units to develop different single products with various tastes to meet the needs of different customers and launch their own unique flagship products.

4. Cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and improves brand awareness.

At present, the market is far from saturated. In view of the weak competitors in the market, our participation will accelerate the market reshuffle and improve the overall level of the industry, and the market prospect is very broad.

Six, marketing strategy

1. Price strategy: calculate the product cost and make reasonable pricing.

2. Product strategy: according to the needs of different consumers, develop low-fat bread, nutritious bread, low-sugar bread and other products to meet the needs of different tastes and groups of consumers.

3. Packaging strategy: give priority to fresh style and give buyers a good buying experience.

4. Promotion strategy: Carry out promotional activities such as festivals and celebrations to improve the visibility and reputation of the store.

5. Takeaway strategy: free delivery within 3 kilometers, and cooperation with units or organizations to develop franchise stores.

6. Membership strategy: open the membership card system, and members will get discounts. Giving members a little discount will make customers feel sweet, increase the purchase rate and increase brand awareness.

Seven, investment and income analysis

Capital demand: the capital is calculated by single store.

1. Store rent: 30,000 yuan/year (30 square meters).

2. Decoration: 1 0,000 yuan.

3. Equipment: 20,000 yuan.

4. License: about 2000 yuan.

5. Salary: 1 store manager, with an annual salary of 30,000 yuan; 3 Shop assistant * * * 60,000 yuan per year, totaling 90,000 yuan/year.

Decoration and equipment are one-time investments, so they are not included in the annual cost. Roughly estimated, the annual fixed cost is about 6.5438+0.2 million yuan.

Revenue analysis: According to the current sales volume of the flagship store, the average daily sales volume is about 65,438+0,000 yuan, the monthly sales volume is 30,000 yuan, and the annual sales volume is 360,000 yuan.

Benefit analysis: the income of 360,000 yuan minus the fixed cost is 6.5438+0.2 million yuan, and the annual net income is 240,000 yuan. Because the profit rate of the bread industry is relatively high, after deducting the raw material cost of bread, the annual profit of a single store can basically exceed 6,543,800 yuan.

Eight. Risks and preventive measures

Risk:

1, competitors have been operating for many years and have certain fixed consumer groups.

2. Cake and other products are high in calories, which conflicts with women's aesthetic concept of losing weight.

Although the development of economy makes people have a greater demand for bread, other foods are also developing and there are more popular choices.

4. The new store has just opened, and its brand awareness is not high.

Preventive measures:

1. In view of the problems of competitors, I believe our store will win the favor of consumers with reasonable prices and better services, and with the support of our activities, it will be enough to win more customers' patronage.

2. For female beauty lovers, we have developed low-fat bread and other products; For healthy customers, we have developed nutritious bread; For the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to meet the needs of different consumers as much as possible.

Although people have more and more choices to buy food, the importance of bread remains undiminished. We have developed functional foods such as breakfast bread and afternoon tea, so that our bread and dessert can enter people's daily life as much as possible and become an indispensable part of people.

4. We have prepared many activities for the opening of the new store: for example, DIY cake contest; DIY chocolate puzzle; New store opening promotions, etc. I believe that with the increase of activities and the opening of other branches, our brand influence will continue to increase.

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