The classic books about copywriting are: 1, Two-hour brand literacy, by Deng Delong.

2. Creativity is Power written by Ye Maozhong.

3. Marketing management of kotler and Keller.

4. The Weakness of Human Nature written by Dale Carnegie.

5. Positioning, written by AL Ries and Jack Trout.

6. The greatest salesman in the world was written by Og Mandino.

7. Marketing War, written by AL Ries and Jack Trout.

8. Execution by Ram Charan.

9. Ogilvy's point of view, written by Ogilvy.

10, new integrated marketing, written by Don Schultz.

For reference.