Yes, it is "Doudou" soybean milk. Queen Sun Li speaks for herself, and advertisements are everywhere, whether on TV or online.
-"soybean milk, plant nutrition, good absorption. The national nutrition is good for soybean milk, beans and beans. "
This is the slogan of bean milk. Although it is very short, it will be very convincing after listening, and it is particularly easy to be brainwashed.
First of all, it tells you that "plants are rich in nutrients and easy to absorb".
Many people can't drink milk because of lactose intolerance. After drinking milk, they have flatulence, indigestion, and are uncomfortable.
Doudou has grasped the common sense of users' thinking and told everyone that drinking milk is not easy to absorb, while Doudou milk, pure plant, is very easy to absorb, and has caught the accurate consumers at once, highlighting its own differentiation.
Thirdly, the phrase "national nutritious soy milk" directly enhances the overall strength of the brand, highlights the leading position of the brand, and can provide nutritious soy milk for the whole country. Do you think you will buy it or not? Definitely buy it!
Then there is the endorsement of Sun Li, a first-line star and big-name actor, and Sun Li's national influence can be imagined.
Functional temptation, also known as interest presentation, is the richest source of differentiation.
For example, delicious, beautiful, durable, fast, safe and convenient, easy to use, interesting, educational, moisturizing, whitening, dandruff removal, hemostasis, anti-aging, quick settlement, good environment, good service, energy saving, strong and lasting, quick-acting and painless, and so on.
The slogan of bean-bean is embodied in three words in this step-"good soybean milk", which directly solves the problem.
Therefore, once soybean milk was introduced, it immediately occupied the market and its sales remained high.
Although some people report that this kind of soybean milk is not as strong as soybean milk powder, it does not hinder its advertising effect. People just want to believe it and buy it.
Advertising syllogism:
The first step is to tell the difference between you and the main advertising language.
The second step is to write your letter of confidence.
The third step is to explore your functional temptation.
A good advertisement is mainly composed of these three paragraphs. Of course, there may be other methods, but 95% of good advertisements use syllogism. If you follow this routine, there won't be too many mistakes.