Lu Han endorsement Some netizens posted on social platforms that a lactic acid bacteria drink endorsed by Lu Han was falsely publicized. The beverage is said to be "zero fat, high protein and good strain", but the actual protein content is only 2%, which is far lower than the requirement of high protein beverage 10% in food safety standards. Suspected of false propaganda, consumers can ask for a refund of one for ten.
Lu Han, as the spokesperson of this beverage, not only shot a publicity advertisement for him, but also printed a big head image on the outer packaging. The name on the official shop is also written as "Lu Han with the same paragraph", which can be said to have a great influence. And if the manufacturer closes down, consumers can ask Lu Han to bear joint and several liability.
Ma Yili's endorsement of Ma Yili was questioned because of her endorsement together. The cause of this incident is a major "routine joining" contract fraud case recently uncovered by Shanghai police. Set up a number of fake famous brand milk tea investment websites without authorization, design and publish investment advertisements with the words "brand joining" to attract franchisees to contact. Finally, more than 50 milk tea brands were acquired or registered, and telephone operators were arranged to promote the franchisee business by designing publicity words such as "under famous brands", "one-stop service" and "investing in joining to ensure profit without loss".
The most infuriating thing is that after charging the joining fee, the criminal company perfunctory the franchisees by randomly selecting the site, raising the decoration quotation and shoddy the raw materials. There is no need to think about the ending. A large number of franchisees' stores are very bleak, and even a few are closed. In order to avoid responsibility, criminal companies also frequently change brands and collection accounts. Among the brands of tea shops involved in this case, the spokesperson of one brand is Ma Yili.
Celebrity endorsement accidents occur frequently. Many victims are endorsed by famous celebrities because of their brands, and then put down their guard and put their hard-earned money into it. This is probably the so-called "star effect". I hope that stars must undergo strict examination and screening before endorsing brands. Give yourself a guarantee and give a better guarantee to the public who like you.
Conclusion celebrity endorsement brands often have accidents. Can a star with a high endorsement fee really offset everything with an apology letter? Who will protect the interests of victims who join brands and buy products because they trust stars is also an urgent problem to be solved.