However, Suning has been competing with JD.COM until now, and the restructuring is really unexpected. In the early days, Suning and Gome once gained the upper hand by relying on physical stores, but Suning found another way to develop online e-commerce outside physical stores, which eventually swallowed up Gome's market share and defeated its competitors. At that time, the offline market made Suning scenery.
But since then, in the face of Taobao and JD.COM, they completely went to the online e-commerce platform, but the real economy has dragged down the overall development of Suning. Tmall, Taobao and JD.COM have no offline drag, and online platforms can grow wildly. Zhang's Suning store and Suning Plaza need to invest a lot of money, which leads to slow online response. This market is destined to win everything with the first record. The constant competition of other online platforms makes the development of other online platforms difficult.
After Suning burned a lot of money online and offline without corresponding income, it was unable to make ends meet and fell into a quagmire. A large number of diversified businesses are at a loss, including real estate, sports, finance and other fields. Originally, Suning hoped to save its main business, but unexpectedly it got deeper and deeper and became a disgruntled sales vault.
The new retail trend with high hopes failed to lead Suning back to the peak. Instead, it ended in the collapse of seven new retail companies, including koala, leading frog and Hami technology. So far, Suning has been devastated and has no market voice.
The market of e-commerce has changed too fast, and Suning has long been behind the times. The helmsman who led Suning through the peaks and valleys has left. What about the future of Suning? Times will not even say goodbye when they abandon you. This sentence is simply fitting for Suning.