First of all, answer how hard and wide the video is generally.
What is hard and wide? Hard and wide means that the advertisements added directly are relatively simple and clear. For example, we can directly add advertisements for products in our video, or add the font of advertisements in the lower right corner of the video and so on. In other words, the advertisements that can be directly added to the video are basically hard and wide, just as we usually watch videos on the website or on TV, there will be advertising time, so this advertising time is what we call hard and wide. Just add it directly through editing.
What is Soft Wide? How should SoftWide be added to the video?
Soft and wide, usually the video content that is deliberately reflected inadvertently in the advertisement, makes the audience friends inadvertently realize that the product is integrated with our video content. Soft broadcasting is one of the most popular video advertisements in recent years. As early as when Xiaogang Feng filmed "world without thieves", soft broadcasting was already very rich, and it began to develop at that time. For example, in Xiaogang Feng, there is a shot of Andy Lau quickly avoiding a big truck. The camera shows the Great Wall lubricating oil from the side of the train, which is soft and wide. It will not delay the development of the video story, but also highlight the product. Ruan Guang has high requirements for screenwriters. If you don't agree with hard broadcast, you can join directly. Soft broadcast must consider the rationality of video. So be subtle. Connect the product with the most complicated place in the plot.
Insert an advertisement in the video.
1. Soft text implantation: including scene implantation (such as drinking river and using Audi car), story implantation, brand or product name implantation in dialogue, etc.
2. Hard implantation: advertisements such as opening, closing or inserting.
How to insert advertising video into video, the method of adding advertising in video,
Friends who often watch videos online know that, especially sometimes, when they see a particularly interesting video content on video software, there is an advertisement in the middle of it! But we didn't know there would be such an advertisement before watching it, so we had to wait until the advertisement was finished before continuing to read the following content. However, how to insert an advertisement in the middle of this video?
After downloading the software from the online download software address, everyone opens the running software and creates a new project. The formats usually supported by this software are: video editing AVI (MicrosoftAVI), DVAVI, WMV, MOV, MP4, mts, MPEG, VCD (internal dat video file), DVD (internal VOB video file) and most pictures (including animated GIF).
How to insert an advertising video into a video and how to add an advertisement to the video.
In the dialog box of new project, you can change the location and name of the video output at that time. Here, my project name has been changed. Other settings of the newly created project don't need to be changed, we just need to rename or change the saving location of the project.
How to insert an advertising video into a video and how to add an advertisement to the video.
A new sequence window pops up, and the sequence can be simply understood as time. Generally, the effective preset we choose is "DV-PAL"-"Standard 48kHz", and then we can see that the picture size of the video in the preset description on the right is "720h576v", but the effective preset is simply understood as the picture size of the video. Next click OK.
How to insert an advertising video into a video and how to add an advertisement to the video.
Open the folder where the video material is located, select the video, and then press and drag in the software to the changed Niwobaodian project in the new project. When you open the software, you may think, "God, there are so many different windows in this software." You may feel confused at first, but you won't feel confused as long as you operate more and follow the tutorial. As long as you know more about these softwares and use them more, you will be familiar with them.
How to insert an advertising video into a video and how to add an advertisement to the video.
Then drag one of the videos to the video track 1 named "Sequence 0 1", and there will also be an audio track 1. After dragging to the track, a dialog box will pop up with the content "This material is inconsistent with the sequence setting. Do you want to change the sequence to match the settings of this material? At this point, click Change Sequence Settings.
How to insert an advertising video into a video and how to add an advertisement to the video.
In the workspace of sequence 0 1, you can move the time frame to view the video content, or press the space bar on the keyboard to play or pause the video. Move the time frame to the position where you want to insert the advertising video, then select the fifth tool "Razor Tool" in the left toolbar, and click the left mouse button at the position of the red line of the time frame in the video track 1 to cut off the video.
How to insert an advertising video into a video and how to add an advertisement to the video.
After cutting the video with the razor tool, click the selection tool, and then drag the second half of the video slightly to the right to insert the advertising video.
How to insert an advertising video into a video and how to add an advertisement to the video.
Ok, after making room for the advertising video in the previous step, drag the advertising video in Niwobaodian project to the space in the middle of the cut video and connect it to the back of the first half of the video, just right. Then drag the second half of the video to the back of the advertising video.
How to insert an advertising video into a video and how to add an advertisement to the video.
As shown in the figure below, after the three videos are seamlessly connected, you can press the space bar to preview the video, or click the play button in the program: sequence 0 1 preview the video.
How to insert an advertising video into a video and how to add an advertisement to the video.
Finally, we should save the project we just created. The saving steps of this software will be a little more complicated, unlike some software that can be saved by directly finding the saving option. Software is to find the "file" option in the upper left corner and find "export"-"media".
How to insert an advertising video into a video and how to add an advertisement to the video.
In the export settings that pop up, select a video format. There are several video formats, such as AVI, F4V, FLV, GIF, H.264, JPEG, MP3 and so on. I chose the format of "H.264" here. After selecting the format, check the output folder location, which is under the summary. Finally, click Export.
How to insert an advertising video into a video and how to add an advertisement to the video.
After pressing Export, the export is successful when the export progress reaches 100%, and there is no pop-up prompt at this time? Then look for the video from the output position set when you first open the software, and play it with a standard video player, and you will find that the advertising video has been inserted.
At present, what people hate more is hard advertising, and more is the implantation of soft advertising. Using clever techniques combined with lens switching, the advertisement is brought in silently.
Video editing, video docking!
Please don't interrupt the TV series during the advertisement!
It's simple. Tv commercials are the same as TV commercials. It's just a matter of time.
Love editing, you can achieve it! You don't need too advanced skills, just video synthesis and video editing.
First cut a video into two segments, with advertisements in the middle, and then put the three videos together.
If you want to learn a full set of video editing, you can follow me and continue to share the latest dry goods for free.
That is, insert a video in the middle of the video. In fact, it is the kind of video that divides a big video into two sections and then inserts our own video file in the video. It's simple.
1. Open the pear vortex video editing software.
2. Add video material.
3. Add the video material to the following audio track.
4. Divide the video into two parts.
5. Add the advertising video to the video segment.
6. You can choose to add a transition effect to the video, so it won't be difficult to switch. Of course, you can also choose not to add a transition effect. .
7. It is ok to output video files.
Hello! I'm Zhen Xiong Shi Guang, aiming at this question: hard and soft! Hard advertising is to upload product videos directly, which can be realized in the process of making clips or implanted; Much softer and wider, you can see it on TV in about minutes. For example, if a person goes to get water to drink, he can reveal the name of the water and so on. Much softer, much wider, and more acceptable to people! Please like to forward it if it is useful ~
Generally, soft-packed advertisements, such as car advertisements, can shoot a car coming from far and near, and then give a close-up of the logo. You can use dialogue scenes for drinks, such as: Beauty, what would you like to drink? W: Do you have soda water? Then hand in a bottle of lens to follow. There are also some advertisements placed on the shooting scene as a background, allowing advertisements to be naturally implanted.
This can only be used with tool software, such as this! You can add pictures, videos, text and audio advertisements and embed them in the original video.