Not only Amway, but also the whole direct selling industry is facing systematic, modular, industrialized and collectivized operations, so some systematic operations in the market are very good. With the gradual maturity of this industry, more and more people realize the importance of the system. How to distinguish the advantages and disadvantages of a support system depends on three key factors: management mode, operation mode and added value. Mode of operation: In 1980s, people went to supply and marketing cooperatives and department stores to buy daily necessities. Now you will go to supermarkets and hypermarkets to buy the same things. It is not commodities that are eliminated, but outdated business models. Operation mode: Franchise chain is a kind of operation mode that merchants are willing to adopt. People spend 3 million and 8 million to join KFC and McDonald's. Instead of buying hamburgers and chips, I bought a replicable business model. Added value: People would rather choose "Haier" than patronize manufacturers with cheap prices but unknown brands. They buy not only home appliances themselves, but also quality assurance, pre-sales and after-sales service ... and added value. In today's direct selling industry, these three aspects also play a key role. Mode of operation: Take Amway team in China as an example, there are two modes of operation. Promotion profit: Sales is the core of the work, accounting for 80% of the whole business. The concept of promotion. The practice of selling profits is often like this: you join today, and then tell all your friends as soon as possible: "sell mine with your products in the future." There is no denying that you will get some customers. What will happen next? You will find that more friends will avoid you. Because people are afraid of being sold. You have worked hard to develop many partners, assuming there is 100. If you sell products every day and have a monthly sales target, you will soon find that 80% people have become customers, although they also hope to succeed in this business when they join; 20% people will stick to it; After 3 months, there are only 5 partners left, and only 2-3 people really sell well. Can you find a better way to make 100, which is acceptable to everyone? In fact, as early as 40 years ago, Mr. Jaeger discovered this problem, and hard selling is anti-human. Because people want to buy things actively, rather than passively. 80% of people will oppose the profitable business method of sales, and only 2%-3% have the real sales ability. In this way, the elimination rate of personnel is too high, so we can only adopt crowd tactics. Today, we see a lot of negative information in the market, which is directly related to this mode of operation and the key reason why many friends can't succeed. Mr. Jaeger found the answer in decades of practice: that is the concept of promotion. It's simple: we find similarities between people. Everyone can't be a salesman, but everyone can be a consumer. With a special corporate culture and opportunities for suppliers, a special consumer network can be established to retain 80% of the population; For 20% of the partners who are not opposed to sales, we use knowledge marketing to promote consumption and promote nutritious and healthy food through professional promotion modes such as "healthy journey", which greatly weakens the traces of sales promotion; Then give personalized guidance and recognition to partners with sales ability. In this way, all partners can develop in this industry in their own way. This is the basic idea of production and consumption power. This mode of operation has been verified for nearly 40 years and proved to be a successful experience. Today in China, we saw this industry. Although people have widely recognized Amway's products, people don't quite recognize the business methods of many partners. In fact, after 10- 15 years, every market will face the problem of management mode. We are convinced that the idea of popularization is the best way to solve this problem. I suggest that you can further study a series of courses on business philosophy, such as the concept of promotion, the difference between promotion and promotion. Mode of operation: At present, most of the direct selling market in China is spread by a vague oral culture. Its management and operation characteristics are directly related to the behavior of leaders. The story of "learning to walk in Handan" is repeated again and again. We often find that many new friends don't know much at first, but they dare to say and do anything. After studying for two or three years, he became a "person who knows everything, can't do anything well and has no sense of direction" and became a "person who is dissatisfied with a bottle and a half." We often say that the essence of network marketing is replication, and the core of replication is accuracy. Whoever can accurately copy in the shortest and fastest time can build a huge business team. Copy what? We often play the game of "copy is not out of shape". Although the latter person tried to copy the action of the former person, a row of people did it, and finally "the little penguin became a giant panda" and "my hand hurts you to death". It can be seen that oral culture cannot be reproduced correctly. Today, people realize that oral culture and personal strength cannot build a stable team. Almost all leaders have a * * * knowledge, that is, today is the era of "system is king". So what is systematic operation? Let's discuss it professionally first. The system is a perennial and continuous support provided by professional systems, including specialized tools (books, tapes, CDs, VCDs, etc. ); Diversified training (how to be a person, how to do things, etc. ); A complete consultation hotline; A series of models that have been proved to be successful through time and practice; Principles and guidelines, strategies and methods to guide the operation of the team; And all other ways to convey positive information, and it is an organic whole. At present, the most mature system in the world is Jaeger system. Let's take it as an example to explain it in detail. Specialized tools: We know that doing anything professionally can improve our chances of winning, and tools can make us more relaxed. Why can Yao Ming make money by playing basketball while we can't? Because people have received professional training; Why did the United States win the Iraq war? Because people have advanced tools (weapons and equipment). In the direct selling industry, books, tapes, CDs, VCDs, etc. They are all called tools, which are tools for team members to learn and grow, contact and follow up, and inspire unified thinking. Jaeger-LeCoultre system provides long-term and continuous professional tools to China market step by step and at different levels. From methods and models to leadership, from health to interpersonal relationships to marketing strategies, as well as monthly study plans and so on. Take "National national cheng kung university 10 1" as an example. There are altogether six tapes, which contain design's * * * sharing, * * * thinking mode, * * * successful experience and about 30 successful people, and tell you the basic mode of how to operate in this industry with a lot of information. Diversified training: There is no doubt that product training is the foundation of this industry, but it is by no means the whole thing. In order to really improve every partner, Jaeger system gives everyone all-round training. At present, there are nearly 300 courses, from the introductory series for newcomers to the dealer training series, and then to the training series for senior managers at different levels. Complete consultation line: This is a feature of Jaeger system. We believe that people cannot be copied. After all, everyone starts from different environments, conditions, interpersonal relationships, educational level and even beliefs and values. What works for others may not work for everyone. Suppose we compare the success of Amway to crossing the grass once, and the success rate is too low by everyone's groping for progress; If someone tells you that I have passed, believe me, it is not ideal to follow me. After all, the market environment has been changing. If most successful people in this field say that everyone's success is done in this way, is this perfect? Because this is the road-the road to success. A complete consultation hotline connects you with 78% successful people in this industry through your leadership. We believe that a person's method is only a personal skill, and the successful experience of all successful people has become a model of success. A model that has been proved successful over time: What is a model? In the past, families in northern rural areas built their own houses and made their own bricks. Put the soil and mud in four boxes, flatten them and dry them, and they become mud bricks. This square box is called "mold". It's simple, but the size of mud bricks is basically the same. In this industry, new partners should learn the basic mode, that is, the basic movements mentioned in Back to the Basic Point. Jaeger system provides almost all-round basic actions for the team. From success eight to almost every key detail. Such as list analysis table, invitation card, plan card, etc. Another example is the promotion of products such as "healthy journey", "cool heart bath" and "slimming plan". These are all verified by market practice and time. We often say, "teach people mode, not skills." Because skills are usually personal and not easy to copy. The mode is everyone's, and each partner can develop their skills on the basis of learning the basic movements. For example, what kind of growth will you experience when you become a martial arts master? With enthusiasm? The courage of a man? The "mad dog period" is full of "random biting" (hehe, I really don't know why the Internet community uses this metaphor). Of course not! To practice basic skills, we should start with squatting posture, and practice long boxing and short fighting according to Wushu routines. At the beginning, the routine may not be easy to use, but once you get used to it, you will become a master in this industry. If you have a high understanding, maybe one day you can create a set of tricks-"lost boxing", and you will become a master. But if there is no model at first, you may be an amateur all your life and never reach the professional level, let alone copy. Principles and guidelines: "Without rules, there would be no Fiona Fang". In the direct selling industry, because there are no principles and guidelines, the relationship between people is tense and even they go their separate ways. Jaeger system has four principles, five themes and 25 principles for team management, which ensures the healthy development of the team. Strategy and method: "All roads lead to Rome", and the nearest one must be the method. The so-called method should have direction, ideas and specific guidance. This industry is sometimes like a war. In the TV series "Bright Sword", Li Yunlong is good at fighting. He always trades the least sacrifice for the greatest victory. In the direct selling industry, some people have passion and courage, but they often fail at the greatest sacrifice. On the basis of the model, Jaeger system provides specific strategies and methods to ensure the effective operation of different individuals and different markets at various stages. Smooth channels for transmitting positive information: A cohesive team is a team with unified values and common vision. Jaeger's system subtly influences and changes people's way of thinking through positive information channels, and forms unified values and team vision with * * *, which greatly improves team cohesion. The above seven aspects are an organic whole and inseparable, forming an operation mode that everyone can operate and copy. This is different from going to a successful bookstore with all kinds of "opinions of famous experts" and piecing together the so-called system. Added value: Looking back at the development of China's market economy, 80 years is an era of opportunity for any business. As long as you do it, you will almost succeed; The 1990s are the era of products. Whoever has the best quality products, beautiful packaging and advanced technology will develop. The same is true of this industry. 95-99 is an era full of opportunities. Doing it early and persevering were the reasons why many people succeeded at that time. 99-04 is the era of products. Whoever has rich product knowledge and sales skills will have the opportunity. Today, these are not enough. When you hear such a voice: "It's too late to do it now!" "your products have how many discounts? "What do you think? What are the countermeasures? Third-rate enterprises sell products, second-rate enterprises sell brands, first-class enterprises sell models, and super-first-class enterprises sell culture. In today's era of opportunities and products, how do you build your team, build your team culture and improve the added value of your team? (Please don't confuse it with the culture of the supplier company) And the partners of Jaeger system have the best added value from the day they join. It is also one of the three best adult education and training companies in the world-Interlead Company (that is, Jaeger System). There is a book, don't buy steak, sell hippo chef's voice, which is very popular in the marketing field. People can refuse any opportunity and high-quality products, but people can't refuse the added value of "culture". Attachment: Mr. Robert Toru Kiyosaki, a famous financial and business master, said in his book The Road to Financial Freedom: "The realization of financial freedom lies not in what you do, but in what kind of person you become. Learn how to face rejection, how not to be influenced by other people's opinions, and learn to lead others, and you will have hope of success. Therefore, I will sign a contract with any online marketing company, as long as they promise to train me as an adult first, instead of turning me into a salesman. "He believes that the manufacturer system (cooperative company) must meet the following two conditions: 1, an enterprise with a successful growth record, and a distribution system and commission plan that have been successfully and repeatedly verified for many years. 2. Have successful business opportunities, trust and share them with others. Regarding the training system, the following three conditions must be met: 1, there is a long-term education plan, and you should be trained as a person. 2. Have a strict tutor plan. You should learn from leaders, not consultants, and from those who have become leaders on the right side of the quadrant and want you to succeed. 3. Have people you respect and are willing to get along with. Please believe that any business is done by insiders, and this business is no exception. If you want to succeed, you must have a mature system-your "business school" to summon you and your team.