Shanghai News (Reporter's Week) Under the global financial turmoil, domestic mainstream video websites are forced to seek a new way out by "slimming", transforming and perfecting product lines. Yesterday, Amber.com, an entertainment video media, announced its formal merger with Mofile in Shanghai, and will enter the entertainment circle in an all-round way. It is reported that this is the first acquisition of video websites after the advent of the "cold winter" of the Internet. Previously, the "license plate door" has made video websites undergo a cruel baptism, and the number has been reduced from the initial two or three hundred to five or six mainstream video websites. The industry believes that in 2009, there will be a large-scale reorganization of the video website platform, and Amber's acquisition of Mofile is only the beginning of the industry reshuffle. Li Xihao, CEO of Amber.com, said, "I believe that the coming year 2009 is likely to be the first year of profit for video websites."
Video websites that have been reshuffled are considered to be the most likely websites to close down.
A few days ago, it was reported in the industry that more than 400 domestic video websites were facing the threshold of "financing". When the impact of the global financial crisis is growing, many venture capitalists first list investing in video websites as "saving money".
Video website "open source and reduce expenditure" has become a common example.
Video websites are considered to be one of the four most vulnerable websites at present. The other three websites are SNS social networking site, life search and web game. It is generally believed that Internet companies with insufficient funds are most affected by the financial crisis. These four types of websites often burn money too quickly but lack a successful profit model. The survey shows that in the third quarter of 2009, the number of investment cases in China's venture capital market dropped sharply, falling back to the level of 2006.
Video websites mainly supported by venture capital are most affected. Analysts pointed out that there is no profitable video website at this stage, and its survival is difficult to get rid of its dependence on venture capital. However, with the increase of bandwidth, copyright and other costs in recent years and the influence of policy issues such as licenses, video websites have long been a chicken rib in the eyes of investors. In the current situation of increasingly tight funds, for most investors, such website projects should first be included in the column of "saving expenses".
In this regard, some prophetic video websites have responded. Tudou, which has been competing with Youku.com for the title of "Video One Brother", recently reported a large number of layoffs. In the case of financing difficulties, the company has laid off 20% employees in September, and the traffic of its website has been greatly reduced by cutting off some bandwidth. Li Xihao, CEO of Amber.com, also said that although all the investment in the website has been put in place at this stage, they realized the financing bottleneck at the beginning of the year, so they have taken measures to save bandwidth and control costs.
The financial crisis may accelerate the second round of "reshuffle"
Li Xihao said that video websites belong to the type of high cost in websites. If the business model is not mature, there will be a time period for profit. At this stage, they have not made a profit, but they still rely on venture capital to maintain it, but it is not far from making a profit. They are expected to make a profit before the end of next year. Following the cooperation with strategic partners such as Baidu and MSN, a number of major cooperation agreements are being signed. Regarding the impact of the financial crisis, Li Xihao believes that this will accelerate the integration and standardization of the whole industry. Domestic video websites have changed a lot compared with 2007. At that time, there were more than 200, but now less than 10 are operating stably and normally. He predicted that there will be clearer integration in the second year, and those who "stay" after integration will enjoy great advantages, because competition is reduced, the space for negotiation with copyright owners is much larger, and the bandwidth cost is also reduced.
GGV Capital participated in the middle two rounds of financing of Tudou (Tudou * * * completed four rounds of financing), and Jixun Foo, its managing partner, also said that all sub-fields of the Internet, whether online games, communities or video websites, can only accommodate 1 or two successful enterprises in the future market, and the closure of small and medium-sized enterprises under market selection can bring scale effects to survivors to some extent, such as increasing advertising revenue.
In 2007, the State Administration of Radio, Film and Television and the former Ministry of Information Industry jointly issued the Regulations on the Administration of Internet Audio-visual Program Services, which established a licensing system for video websites. This is considered by Li Xihao to be the first round of "shuffling" of video websites. On the afternoon of March 20, 2009, the State Administration of Radio, Film and Television announced the spot check of Internet audio-visual program services, and 32 video websites such as Tudou were warned and punished for content violations. In addition, 25 websites, such as Xunlei China and Maopu Video, were ordered to stop video program services. When the illegal list covers nearly 60 websites in an unprecedented way, most video industries have realized that this illegal investigation and rectification can not be just a simple action, but is related to the implementation of new regulations and the issuance of licenses in the future. Since then, the private video website "everyone fights for a license".
Li Xihao said that unlicensed video websites will obviously be more difficult next. "The license at least proves that your business is legal." On the whole, pure user-sharing websites will be greatly disturbed by the "new regulations" of the country because of their uneven quality, and the proportion of users uploading content on each website will definitely drop sharply in the future; Websites with the same business model and homogeneous operation will be more difficult in the future. Websites that already have their own content will be better.
The advertising prospects of video websites are promising.
Li Xihao is very optimistic about the advertising prospects of video websites. He said that in recent years, Amber.com's advertising revenue has also increased significantly. He observed that in 2006, users just knew about video, and in 2007, users began to get familiar with it. In 2008, video websites entered the business plans of some advertisers. In 2009, when negotiating with major brands, he learned that many major brands have included video websites in their fixed budgets.
In fact, the scale of online video advertising in China is indeed developing rapidly, from10.70 billion in 2006 to 4 1 0 billion in 2007, with a growth rate as high as10.41%.This is the Competitiveness Assessment Report of Online Video Enterprises in China in 2007-08 provided by iResearch.
Li Xihao believes that one is through advertising revenue, and the other is through the content of their own advantages, which will be the focus of future video website competition.
Business Daily reporter Zheng Jie/Wen
Amber announced cooperation with MOGO.
The IT newspaper in He Xun, Amber.com officially announced that the website has established a cooperative relationship with MOGO.com, and will open a special channel on Amber.com in the future to broadcast a large number of video clips provided by Mogo suitable for young audiences.
According to the agreement reached between the two parties, Amber.com will set up a special MOGO entertainment channel, which will contain more than 2,000 China short films produced by MOGO. These short films include videos of hip-hop, fashion and other fashionable contents that are deeply loved by young people. It is understood that MOGO has the world's largest short-format video library dedicated to Mandarin.
As part of the agreement, Amber.com and MOGO.com will provide more than 2,000 Mogo movies to Amber.com users by using UiTV (Joint Network Vision) platform. UiTV is the largest Internet TV platform operator in China. UiTV announced that it has established a cooperative relationship with Baidu, the leading Internet search engine in China, to operate Baidu Internet TV channel. Baidu's Internet TV channel is a video search business independent of Baidu.
In addition, in August, Amber.com and Baidu announced an exclusive agreement. Amber.com will provide exclusive interviews and other entertainment resources for Baidu Entertainment, and Baidu will use its platform to bring more users to Amber.com ... At the same time, Baidu and Amber will better cooperate and jointly enter the future online entertainment field.
Amber. Com formed an alliance with Yikai Culture and Entertainment Alliance, and then upgraded.
September, 2008 17/Xinhua PR Newswire/-Amber Network, a new digital entertainment media, announced that it has reached a partnership with Yikai Culture, a subsidiary of Yi Kai International Group Co., Ltd., and the two parties will cooperate in all aspects in the entertainment field in the future to further expand their popularity and influence in the industry.
According to Mr. Li Xihao, CEO of Amber.com, the specific forms of future cooperation between the two parties will focus on Internet videos, information, entertainment interviews and entertainment activities. Through the close interaction between the two strong platforms, we will provide well-integrated Internet entertainment information and video services for the majority of netizens. This is another alliance after Amber announced its high-profile entry into the entertainment circle last month and joined hands with Baidu Entertainment. The scope of the entertainment alliance has expanded again.
Amber Network was established on June 5438+ 10, 2006. It is a new digital entertainment media company dedicated to providing comprehensive entertainment sports videos to users all over the world through the Internet and mobile phones. Previously, the website has established good content and market cooperation relations with a number of film and television production and distribution agencies, record companies and entertainment brokerage companies, such as Shanghai, Star TV, China Television, the Sound of Music, Joe's deductive agency and culture. , so as to obtain a lot of entertainment resources. Many large-scale entertainment events were successfully broadcast live, and star conferences such as,, Jane Zhang and so on were successfully held. As a subsidiary of Yi Kai International, Yikaiwenhua's business covers public relations activities, advertising planning, artist brokerage and film and television production, and has reached cooperative relations with brokerage companies such as Hairun, Oriental Star, Orange Sky, Huayi Brothers and Beijing Baiyi Culture. At the same time, it has a database of hundreds of professional models and powerful entertainment resources and channels.
Mr. Li Xihao, CEO of Amber.com, said, "There is a great need for artists' resources and film and television works with Icahn culture, and Amber.com, as an online entertainment media, will also build a good entertainment platform for Yi Kai. In the future, our cooperation will continue, and we will effectively use the resources of both parties to present more exciting entertainment content to users. "
Private websites get video licenses again. Amber network obtained the license through radio and television audit.
Amber. Com, a new digital entertainment media, announced that the website successfully passed the strict examination and approval of the State Administration of Radio, Film and Television, and successfully obtained the License for Audio-visual Program Dissemination through Information Network (called Video License in the industry). This is another private video website that has successfully cleared customs since the announcement of the video license list on the website of the State Administration of Radio, Film and Television on June 18. At this point, Amber became the first mainstream video website in Shanghai to obtain a video license after Cool Six, Six Rooms and Beijing Youku.
Since the State Administration of Radio, Film and Television and the Ministry of Information Industry jointly issued the "Regulations on the Administration of Internet Audio-visual Program Services" policy, video licenses have become the lifeline of video websites for a time. Without a license, it means that video services can no longer be provided. Major video websites are striving to strengthen industry self-discipline and actively strive for video licenses. On June 18, the website of the State Administration of Radio, Film and Television published a list of 247 organizations that have obtained video licenses. Except for state-owned enterprises such as TV stations, radio stations, newspapers and publishing houses, few private websites have obtained licenses. However, Amber.com's successful authorization has given hope to other private websites.
According to Li Xihao, CEO of Amber.com, it usually takes three steps for private websites to obtain video licenses. First report to the local radio and television department, and then report to the national radio and television department after acceptance. Then after a period of review, the video license can be obtained after the review. There are no strict batches of licenses, and they are basically issued in accordance with the normal audit process.
Li Xihao said that the regulatory authorities support qualified private enterprises, which has played an important role in promoting the healthy and orderly development of private video websites. After obtaining the license, Amber can better play the role of online media and serve netizens. In the near future, we will completely revise and enter the largest entertainment video portal in China. By then, everyone can get an all-round and three-dimensional entertainment experience including music, fashion, games, food and other channels.
In addition, Li Xihao said that amber's license to broadcast audio-visual programs on the information network is bound to be recognized and favored by more advertisers, creating favorable conditions for future advertising profits, and amber's next round of financing is expected to be completed in a short time.
Baidu teamed up with Amber.com to build a flagship entertainment platform and deepen entertainment services.
Amber Online, a new digital entertainment media, announced last month that it has established an all-round strategic cooperative relationship with Baidu, the world's largest Chinese search engine, and provided integrated and perfect Internet entertainment information and video services for the majority of netizens through the strong platform interaction between the two parties.
Since Baidu entered the entertainment field, it has established a pan-media alliance with many influential original content media such as domestic traditional print media websites, local news websites and industry professional websites. With the help of the advantages of search engines, the original news content of various media on the Internet can be returned. Amber Network has been focusing on the production of entertainment video content and media playback, and is committed to building a leading entertainment media platform in China. The joint efforts of both sides will focus on entertainment, fully integrate the resources of both sides, build a top entertainment media platform, and carry entertainment to the end.
Mr. Li Xiyu, CEO of Amber Network, said, "At present, the cooperation between Amber Network and Baidu Entertainment has been carried out in depth. In the future, as long as there is a place where the amber net wheat brand appears, Baidu Entertainment's wheat brand will also appear at the same time. The cooperation opportunity between Amber and Baidu Entertainment is based on Baidu's powerful search function and Amber's good entertainment resources. The two sides will effectively use their respective resource advantages to jointly build a flagship entertainment platform and provide wonderful and beautiful entertainment videos for netizens. "
Olympic video playback is more perfect. Amber Network has been authorized for public welfare communication of the Olympic Games.
With the approach of the Olympic Games, the video communication of the Olympic Games has become the focus of attention in the industry, and major video websites have taken action one after another, and portals have collectively gone into battle. Both portal websites and professional video websites are very optimistic about this opportunity.
A few days ago, Amber, a new digital entertainment media, and CCTV formally signed an authorization agreement for Internet public service communication in the 29th Olympic Games in 2008. This means that Amber.com has obtained the authorization of Internet communication for the 2008 Beijing Olympic Games, that is, from August 8 to August 24, Amber.com will disseminate the Olympic-related authorized content through video page linking, player nesting or page nesting. During the Olympic Games, netizens can watch the wonderful videos of important events including the opening and closing ceremonies online through Amber.
The 2008 Beijing Olympic Games is coming. This Olympic Games is the first time in the history of Olympic communication to broadcast large-scale events by using new media platforms, which is of epoch-making significance to the domestic Internet industry. Li Xiyu, CEO of Amber.com, said: "Amber.com is authorized to spread the Olympic public welfare, and it has a great responsibility. By then, Amber.com will create a more comprehensive, fast, high-quality and three-dimensional Internet Olympic platform for netizens. "
Li Xihao, CEO of Amber Network, said that during the Olympic Games, CCTV will call four platforms: Internet TV Olympic Station, Mobile TV Olympic Station, IP Olympic Station and bus TV to spread the Olympic Games in all directions and maximize the Beijing Olympic Games. "In order to better carry forward the Olympic spirit, let more ordinary people participate in the Olympic Games, experience the Olympic Games, and maximize the effect of Olympic communication, CCTV International Network Co., Ltd. signed this agreement with domestic key news websites respectively. CCTV is very willing to cooperate with domestic internet companies that protect intellectual property rights and have a large audience, and this amber network broadcasts key Olympic events in accordance with the copyright protection requirements of the International Olympic Committee, and better completes the new media communication of the Olympic Games, "Li Xihao said.
According to previous media reports, nine Internet companies have reached an Olympic video communication cooperation with CCTV. For websites that have been authorized by the Olympic video, the Olympic Games is an excellent development opportunity. For the majority of netizens, their choices are also increasing.
Amber. Com won the "Golden Media Award for the Most Valuable Vertical Professional Website".
June 30th news of streaming media network: On the afternoon of June 29th, "2008 New Media Festival and the 2nd High-level Forum on New Media and Investment".
Held in Tsinghua University, Beijing. At the award ceremony, Amber, a new digital entertainment media famous for its entertainment and sports content, won the "Golden Media Award". New media with the most investment value "award.
The "2008 New Media Festival and the Second High-level Forum on New Media and Investment" is scientific, authoritative, professional, fair and extensive, which lasted for several months from the initial selection stage to the final award. After online public voting, recommendation by 100 journalists, and evaluation by a 100-member expert group, through evaluation indicators such as business model, market share, profitability, innovation, brand influence, and recognition of enterprises and advertising companies, more than 10 important awards were strictly selected. It has fully affirmed and recognized the outstanding new media enterprises in the industry at this stage.
In the past two years, new media have sprung up, and gradually exerted a force that cannot be ignored, especially the related reports on the 5. 12 earthquake in the previous stage, which showed the super influence of new media. Li Xihao, CEO of Amber.com, said that as a video media, Amber.com has always adhered to a clear new entertainment media route, providing users with fast, comprehensive and accurate entertainment sports news video playback. "We are not the largest website in the video traffic industry, but we have our own vertical field. We focus on entertainment and sports. If we look at today's website, it is at Gianna Jun's live broadcast conference. From the current point of view, we are looking for our own vertical field. Thank you very much, thank the organizer for giving me this award. " Li Xizhen said.
Amber. Com will be responsible for the management of China's "Sound of Music" website.
New york, Reuters, 65438+February 26th-Amber, an online video website in China, has established an exclusive cooperative relationship with the most popular official music station "The Sound of Music" in China. Internet entrepreneur Brad? Brad Greenspan is an investor in this video website.
Amber attracts more than 30 million tourists every month. It will manage the website, online marketing and other projects of the Sound of Music.
The Sound of Music is one of the programs of China People's Broadcasting Station.
Greenspan's company once owned MySpace, a top Internet social network. He tried to rob Dow Jones (dj), the publisher of The Wall Street Journal, with News Corporation (nwsa) owned by media tycoon Murdoch, but failed.
The 34-year-old president sued News Corp. for buying MySpace's parent company for $580 million, claiming that the deal was of low value and cheated investors.
Greenspan is the chairman of BroadWebAsia, and BroadWebAsia is the investor of Amber.
Greenspan said in a statement that "the Internet in China is on the verge of rapid development and will reach 250 million users in the next 2-3 years".
Amber network cooperates with MASQ to provide video playback service.
Amber, a video sharing website supported by Brad Greenspan, an American internet tycoon, has joined hands with Kbe Interactive Ltd, a well-known interactive entertainment product development company, to try to realize the live broadcast of online video on ——MSN chat interface, a partner of Kbe. At that time, users only need to click the "View Event List" button above, and click "My TV" in the MSN chat dialog box to watch the live video of the super popular group 5566 in Taiwan Province Province. This is not only a marriage of communication software and podcast (video sharing) website, which makes videos easy to play in chat software, but also indicates that Amber, which has been committed to providing video viewing and sharing for users around the world through mobile phones and the Internet, will officially enter the entertainment industry.
Amber. Com was founded in 2006, with entertainment stars, entertainment gossip and original videos as its core content. Netizens all over the world can watch videos by logging in to the Internet or through their mobile phones. Amber.com has created a personal media publishing platform to provide users with a brand-new personal media publishing experience of online video production, editing and sharing. Amber.com has more than 30 million independent IP visitors per month. This attempt to play online video in communication software is another bold breakthrough after Amber.com reached an exclusive strategic cooperation agreement with the music station of China People's Broadcasting Station at the end of 2007. Amber.com is responsible for managing the website and online marketing of "Music Station".
The reporter learned from Li Xihao, CEO of Amber.com, that this time, Amber.com cooperated with MASQ to realize live video broadcast on MSN chat interface, hoping that users can also watch videos easily during the chat, in an effort to bring users a more convenient and comfortable new media experience. Kbe Interactive Ltd, a partner of MSN China, will provide technical support for the live video broadcast. Kbe is a fast-growing Internet entertainment enterprise. In 2005, it provided casual game products for several leading online game operators in China. In 2006, Kbe visitors entered a wider field of Internet, established a unique Internet graphic life community and entertainment platform by using the mature technology of interactive games, and provided a richer personalized interactive entertainment experience for lightweight users. Kbe customers attach great importance to the user experience, pursue the maximum touching of users, constantly create Internet entertainment products full of surprises, and create first-class interactive entertainment brands, which coincides with the original intention of Amber.
Amber.com's live video content is 5566 Shanghai Song Club, a super popular idol group in Taiwan Province Province. 5566 is made up of four handsome guys. They develop in six fields: singing, hosting, television, movies, dancing and advertising. The first album "1st album" sold 200,000 copies successfully, beating the idol Supreme F4 released at the same time. Since 2002, 5566*** has released 17 records and held 9 concerts in Taiwan Province Province and Singapore. From Taiwan Province Province to Singapore, and then to Malaysia, the 5566 carpet signing ceremony was packed with people. 5566 is not only a new force in the host field, but also a new force in idol drama, and it is also a new energy in the music scene of Taiwan Province Province.
According to Li Xihao, CEO of Amber.com, the event will be held in Shanghai Unlimited Baby Face Bar on the afternoon of June 20th, 2008. At that time, a new album release conference will be held and 5566 will be signed for Beijing refueling site. On the same day, 5566 will sing five singles for the fans present, attracting a large number of fans. It is estimated that there will be tens of thousands of fans who are in close contact with idols online.
MySpace China invested the amber net Mofile in BWA.
A large number of local video websites in China are struggling for survival, which has created business opportunities for international Internet giants interested in doing business in China.
BroadWebAsia(BWA), an investment company owned by Brad Greenspan, founder of MySpace, officially announced last week that it had signed investment agreements with Mofile and Amber, two video websites in China, and incorporated them into its overall structure in Asia. MySpace, the world's largest social networking site, belongs to media tycoon News Corp. and has started business in China.
Social networking sites are still hot. Selling MySpace to News Corp. for $580 million made Brad Greenspan a new generation of Internet leaders, but the deal may be too bad. According to a media business analyst on Wall Street, the value of MySpace in the next three years may be as high as $654.38+05 billion according to the value created for the shareholders of News Corporation.
Despite this, Brad Greenspan himself is still interested in the Internet. Brad Greenspan founded BWA in 2006, with the goal of establishing a comprehensive Internet service in the fields of social networking, online entertainment and search engines.
Brad Greenspan immediately began to cast a net around China. In its early days, BWA signed agreements with more than 20 fast-growing Internet companies in China, which have more than 20 million independent IPS and more than 654.38 billion monthly visits.
The current situation of Internet in China is that there are many Internet companies of the same type, and there is vicious competition due to the lack of original business models. Internet bigwigs like Brad Greenspan have become a new choice for China video websites with huge traffic but generally facing development difficulties.
As the largest network storage provider and one of the largest video websites in China, Mofile has been rumored to give up video sharing since it recently launched a new photo sharing service. The announcement of capital injection into BWA and joining the global video value chain created by BWA at the same time with Amber Network is regarded as the end of strategic transformation.
It is understood that Mofile and Amber Net did not form a direct alliance, but came together indirectly after signing an investment agreement with BWA and becoming a strategic partner of BWA. Amber and Mofile are both video sharing websites, and now they are tied under BWA. Will it cause unnecessary internal friction?
Fan Qiuhua, CEO of Morpheus, said that the business models and emphases of the two companies are different. Amber focuses on content production, while Mofile focuses on community penetration, that is, user terminals. The "packaging alliance" of the two just complements each other, forming a value chain of "content production-user terminals".
Ye, CEO of BWA, told this newspaper that "the value combination formed by the cooperation of these two enterprises will bring greater development space and opportunities for video networks". The data shows that there are 48 million independent users visiting Amber Net and Mofile.
Amber's video short film won the double prize of "Chinese Global Original Video List"
Shanghai March 1 1/ Xinhua PR Newswire/-On the afternoon of March 10, the award ceremony of "Global Original Chinese Video List" was held in Guangzhou. The "Chinese Global Original Video List" is jointly organized by cetv and the top ten domestic first-line video websites. It is the most authoritative, professional and influential original video list in China. On the day of the award ceremony, many awards were awarded, such as Top Ten Popular Video Awards, Best Original Screenplay Awards, Most Creative Plot Awards and Popular King Video Awards. Amber's video short film "The Legend of Cowboy" episode 12 won two awards, namely the Top Ten Popular Video Award and the Bronze Award for Excellent Video.
The series of short films "The Legend of the Cowman" was first uploaded by netizens on Amber in August 2007. Because of its novel theme, it attracted the attention and love of netizens at the early stage of uploading. Among them, popular dramas such as "Cowboy's Blind Date" and "I want Cowboy's Salary Increase" have been played more than one million times. The play is mainly set in the office, telling a series of funny stories about A Niu, a nobody, and recording the office life of urban office workers from nine to five.
A Niu is a small clerk who is a headache for company managers and colleagues. He is confident, optimistic and kind, but timid. On weekdays, A Niu can always make amazing moves, which makes everyone laugh and cry. But he is also a happy person in the company. He always makes people laugh when he does trivial things. A Niu often misunderstands the manager and makes a mess of simple work. Or trying to play tricks on other colleagues, but shooting themselves in the foot.
The story of "The Cowboy's Tale" absorbed many short stories that happened in the office in real life, which caused the curse of urban office workers. The play has been filmed 14 episodes. It is understood that the drama may change its past background in the future, go out of the office and try to shoot indoor sitcoms in other environments.
Amber Network cooperates with MASQ to provide video playback on MSN.
Amber, a video sharing website supported by American Internet tycoon Brad Greenspan, has joined hands with Kbe Interactive Ltd, a well-known interactive entertainment product development company, to try to realize the live network video broadcast function on MSN Chat Interface, a guest partner of Kbe. At that time, users only need to click the button above to view the activity list in the MSN chat dialog box, and click My TV to watch the live video of the super popular group 5566 in Taiwan Province Province. This is not only a marriage of communication software and podcast website, which makes video playing easy in chat software, but also marks Hu, who has been committed to providing users around the world with watching and sharing videos through mobile phones and the Internet.
Amber. The "MusicRadio China Rankings Awards Gala" was broadcast live on. com, and the number of online viewers exceeded 654.38+200,000.
Xinhua News Agency, Shanghai, April 15: Sponsored by the Voice of Music of China National Broadcasting Station, the most authoritative and important award-winning evening of Mengniu Yogurt MusicRadio in China was held in Beijing Workers' Gymnasium on April 12, 2008. Stars from the three places across the Taiwan Straits gathered together to present the most credible awards evening this year. As the exclusive live online video media for this event, Amber.com, an online video website in China, launched the most luxurious live broadcast team, and used six camera seats to shoot and broadcast live online tonight. According to amber statistics. Com, the number of people who watched this webcast online at the same time on that day has exceeded 654.38+0.2 million, creating a new high for the number of people who watched various award ceremony activities at the same time.